PADI Brings Diving to the World for Its Members

6 May

The PADI® team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 87,000 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

The Way the World Learns to Dive®

PADI’s World-Class Business Support and Service Results in Record Membership Numbers

6 May

When dive businesses consider joining the PADI® family, they discover a variety of benefits including the ability to increase course profit, leverage best-in-class business support, and access unparalleled customer service. Combined with the power of the PADI brand bolstered by 50 years of dive training excellence, plus a dedication to aquatic conservation and advocacy, and it’s easy to see why so many dive centers and resorts choose PADI for long-term business success. In fact, more dive centers and resorts joined PADI in 2016 than any other year, with retail and resort membership now exceeding 6400 members globally.

PADI Dive Centers and Resorts use the PADI System of diver education to offer quality educational programs and dive experiences. What results is that when customers visit PADI’s Dive Shop Locator, the stores they see are authorized PADI facilities and not just pins on a map.

Jim Copeland of Copeland’s, Inc., a PADI Dive Center in Corpus Christi, Texas, USA, switched his store to PADI from another training agency. “I was pleased with PADI’s high training standards; I haven’t trained so hard since I first started my dive shop in 1958!” he says about PADI’s onboarding process. “It was a very difficult decision to cross over to PADI, but I don’t regret it. Everyone at PADI has been awesome, especially our PADI Regional Training Consultant, Kristina Leadbeater – she is absolutely priceless.”

PADI’s exemplary customer service is a member benefit that receives continuous accolades. Ian Sutherland of 3 Fathoms Scuba, Ltd., a PADI Dive Center in Winnipeg, Manitoba, Canada, echoes Copeland’s praise for the PADI team. “I’ve never had a single complaint with PADI’s customer service in the two years since I joined,” he says. Having joined PADI after leaving another training agency, Sutherland is particularly appreciative of the organization’s responsiveness to his needs and the close communication maintained with him. “Debbie Parker, my Certifications Coordinator, is absolutely exemplary in the way she deals with members!” he adds.

“PADI has always considered outstanding customer service paramount,” says Drew Richardson, PADI Worldwide President and Chief Executive Officer. “In a time where other businesses appear to be cutting back on customer service, PADI Regional Headquarters are expanding to deliver prescriptive business support tailored to meet members’ needs. For example, PADI’s Regional Business Support Teams include a Territory Director, who is focused on the needs of a specific geographical area, plus a dedicated Regional Manager and Regional Training Consultant. Together, this team delivers proven diver acquisition and retention tools customized for each market to provide prescriptive business support to PADI Dive Centers and Resorts.” Each PADI Regional Business Support Team also includes a Marketing Consultant and Customer Relations staff member. Together, the teams strive to deliver turnkey business solutions and concierge-level support to PADI Members.

Profitability is always on every dive business owner’s mind, which is why PADI dedicates extensive resources to developing business education programs. Many of these programs are free to PADI Members, including a wide offering of Business of Diving webinars, both live and recorded at the PADI Pros’ Site. For more in-depth business training, members turn to PADI Business Academy. “I’ve attended four PADI Business Academy programs,” says Matt Bolton, General Manager of Crystal Dive Resort in Koh Tao, Thailand. “The PADI team does an absolutely fantastic job – organized, informative, and fun, combined with lots of member-focused, one-on-one consultations.”

So, what does unparalleled training standards, superior customer service and in-depth business support result in? According to Copeland, it’s higher profits. “We definitely make more money with PADI!” he says.

The Way the World Learns to Dive®

PADI Instructor Examinations for April, 2017

6 May

Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in April, 2017.

1 – 3 | Moalboal, Philippines

3 – 5 | Hikkaduwa, Sri Lanka

4 – 6 | Bohol, Philippines

5 – 7 | Whitianga, New Zealand

6 – 8 | Goa, India

6 – 8 | Koh Lanta, Thailand

7 – 9 | Cebu, Philippines

7 – 9 | Malapascua, Philippines

8 – 10 | Bali, Indonesia

12 – 14 | Mabul, Malaysia

12 – 14 | Miri, Malaysia

15 – 17 | Semporna, Malaysia

19 – 21 | Perhentian Island, Malaysia

22 – 24 | Phuket, Thailand

22 – 24 | Shenzhen, China

22 – 24 | Tioman Island, Malaysia

23 – 25 | El Nido, Philippines

25 – 27 | Koh Tao, Thailand

25 – 27 | Kota Kinabalu, Malaysia

26 – 28 | Dunedin, New Zealand

26 – 28 | Gold Coast, Australia

28 – 30 | Jeju Island, South Korea

PADI Freediver Instructor Trainer Course

13 Apr

PADI is pleased to announce its PADI Freediver Instructor Trainer Course, scheduled from 29 May 2017 – 2 June 2017 in Cebu, Philippines.

The course will help current PADI Master Freediver Instructors transition to PADI Freediver Instructor Trainer, which involves broadening instructional and mentoring skills, plus expanding communication abilities.

To find out more about this exciting opportunity download the PADI Freediver Instructor Trainer Course Fact Sheet. This will give you an idea of the requirements and procedures involved and will help answer any logistical questions you may have.

For more information please contact your PADI Regional Manager or Regional Training Consultant.

PADI Business Academy Outbound Chinese Tourism – Cebu

12 Apr

userContentService.jpg

This year we are kicking off our first PADI Business Academy Outbound Chinese Tourism in Cebu, Philippines on Monday, 19 June 2017.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Register Now

BONUS – Early Bird Offer

Register your place before Monday, 8 May to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.
The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

PADI Instructor Examinations for March, 2017

10 Apr

Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in March, 2017!

1 – 3 | Gili Islands, Indonesia

2 – 3 | Bangkok, Thailand

4 – 6 | Bali, Indonesia

7 – 9 | Havelock Island, Andamans India

10 – 12 | Kenting, Taiwan

12 – 14 | Koh Chang, Thailand

15 – 17 | Koh Lanta, Thailand

15 – 17 | Pattaya, Thailand

17 – 19 | Dumaguete, Philippines

18 – 20 | Phuket, Thailand

18 – 20 | Sydney, Australia

20 – 22 | Cebu, Philippines

21 – 23 | Koh Tao, Thailand

25 – 27 | Phu Quoc, Vietnam

31 – 2 April | Nha Trang, Vietnam

Family Travel is Good Business

10 Apr

Written by John Kinsella.

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI AmbassaDiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centres and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.