Introducing the All-New PADI Travel

The all-new global PADI Travel™ features an online travel platform and full-service team dedicated to providing top-notch travel services – inspiring divers to explore more of the underwater world and take care of our oceans. PADI Travel is designed to energise and grow the overall diving community for the benefit of everyone in the dive industry, offering hundreds of dive destinations around the world and poised to expand over the coming months with more dive resort offerings.

With each dive operator’s unique business model in mind, PADI Travel is available to augment, support or enhance a PADI Dive Centre’s current travel program. Catering to groups and individual travellers alike, PADI Travel combines the best of online booking with concierge-level travel consultancy, offering:

  • The highest customer satisfaction with expert customer support 24 hours a day, seven days a week.
  • One of the largest online selections of liveaboards and dive destinations in the market.
  • Dedicated dive travel experts with in-depth dive knowledge and experience to provide personalised advice; the team averages 2,500 dives per customer service representative, with dive experience spanning a total of 80 countries around the world.
  • Eco-friendly trip options to help people dive with a purpose.

PADI Travel launches as a leading online travel provider for divers, offering a user-friendly experience to research, compare and book dive vacations anywhere in the world. In today’s digital world, travellers have high expectations with respect to their ability to find information and book online. The new travel platform is made possible by integrating tried-and-tested technology from a startup dive travel company that has been successfully operating in the online scuba travel space since 2015.

There are many ways that PADI Members can benefit from PADI Travel, including:

  •  Liveaboards and PADI Resorts can tap into new customer sources, increase bookings and reduce administration.
  • PADI Dive Centres can get assistance organising and marketing group trips, earn travel agent commissions on trips booked for their customers with PADI Travel, or earn affiliate commissions for divers referred to PADI Travel.
  • PADI Professionals can earn valuable incentives for divers referred to PADI Travel.
  • PADI Dive Centres will be able to receive direct online bookings for their day trips and PADI courses (COMING SOON!).

Explore travel.padi.com to discover all that PADI Travel offers to the dive community.

To learn more about joining the PADI Travel affiliate program, visit travel.padi.com/affiliates.

If you’re interested in listing your dive resort on PADI Travel, please contact sales.travel@padi.com.

To get support in organising group trips contact travel@padi.com.

PADI Travel FAQs

Korean Underwater Sports Show (KUSPO) 2018

Group

PADI is looking forward to attending the Korean Underwater Sports Expo (KUSPO) again in 2018. Taking place from Thursday 22nd to Sunday 25th February at COEX in Seoul, Korea, the PADI Pavilion will play host to 24 PADI Dive Centres and Resorts.

KUSPO is South Korea’s largest Underwater Sports Expo and takes place in conjunction with the Seoul International Sports & Leisure Industry Show (SPOEX). Last year over 55,000 people visited SPOEX, and 2018 is shaping up to be equally popular.

Make sure you visit the PADI Pavilion to take part in a range of special promotions, seminars and exciting competitions. The PADI Pavilion is a great place to catch up and network with other PADI Professionals and PADI staff representatives. See below for a list of PADI Dive Stores exhibiting at the PADI Pavilion.

Dive Centres & Resorts on the PADI Pavilion at KUSPO 2018

Dive Tree Seoul, South Korea
Marine Park Seoul, South Korea
Paranbada Seoul, South Korea
Go Diving Seoul, South Korea
NB Divers Seoul, South Korea
Red Sea Dive Team Seoul, South Korea
Nemo Viva Seoul, South Korea
Scubable Seoul, South Korea
Dolpino Seoul, South Korea
Aqua Scuba Seoul, South Korea
Jamsil Scuba School Seoul, South Korea
MDI Scuba Seoul, South Korea
Haejeo 2 Manri Seoul, South Korea
K-26 Gyeonggi-do, South Korea
Go Pro Dive Gyeonggi-do, South Korea
Ocean Tree Jeju Island, South Korea
Joy Dive Jeju Island, South Korea
Sea Sky Jeju Jeju Island, South Korea
Baramsori Jeju Island, South Korea
Lead Marine Anilao, Philippines
Yegrina Dive Resort Boracay, Philippines
Skuldive Cebu, Philippines
Pro Divers – Saipan Saipan, USA
Ocean Player Cebu, Philippines

 PADI Seminars at KUSPO 2018

PADI Freediver Seminar

Date Thursday, February 22nd 2018
Time 14:00 to 15:00
Location COEX seminar room
Who can attend? All divers and Non-divers
Presenter Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Content Standards, Equipment and Actual Freediving

 How to become a PADI Instructor

Date Friday, February 23rd 2018
Time 14:00 to 15:00
Location COEX seminar room
Who can attend? Anybody
Presenter Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Content How to become a PADI Instructor

 Drone Seminar

Date Saturday, February 24th 2018
Time 11:00 to 12:00
Location COEX seminar room
Who can attend? Anybody
Presenter Inho Cho – PADI Master Instructor, ScuBubble CEO
Content Introduction to the different types of drones, filmographic techniques and how you can utilise these while Scuba Diving

 PADI Rebreather Diver Seminar

Date Saturday, February 24th 2018
Time 12:00 to 13:00
Location COEX seminar room
Who can attend? Anybody
Presenter Gyu Jin Song – PADI Course Director
Content Details on Course Program, Standards, Equipment and Actual Diving

 PADI Public Safety Diver Seminar

Date Saturday, February 24th 2018
Time 13:00 to 14:00
Location COEX seminar room
Who can attend? PADI Members
Presenter Yong Woo Im – PADI Course Director
Content Details on Course Program, Standards, Equipment and Actual Diving

PADI Member Forum and Risk Management Seminar

Date Saturday, February 24th 2018
Time 14:00 to 16:00
Location COEX seminar room
Who can attend? PADI Members
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Reviewing Regional Reports for 2017, Marketing Campaigns, News,  Standard Updates, Risk Management and Project Aware information

PADI Freediver Seminar

Date Sunday, February 25th 2018
Time 11:00 to 12:00
Location COEX seminar room
Who can attend? All divers and Non-divers
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Details on Freediver Course, Standards, Equipment and Actual Freediving

PADI Marketing Seminar: 2018 PADI Asia Pacific Marketing Plan for Korea

Date Sunday, February 25th 2018
Time 13:00 to 14:30
Location COEX seminar room
Who can attend? PADI Members
Presenter Brandon Scott – Marketing Manager, Marketing and Business Development, PADI Asia Pacific
Narae Lim – Marketing Consultant, PADI Asia Pacific
Content 2018 PADI Global and Korean Region Marketing plan, My PADI, We Are PADI, PADI Ambassadiver, Women’s Diving Day and PADI Freediver

Project Aware Seminar

Date Sunday, February 25th 2018
Time 14:30 to 15:30
Location COEX seminar room
Who can attend? All Divers
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Project Aware updates for 2018

 K-26 Asia’s Maximum Depth Swimming Pool

Date Sunday, February 25th 2018
Time 15:30 to 14:30
Location COEX seminar room
Who can attend? Divers And Non-divers
Presenter Ah Yeon Kim – PADI Freediver Instructor Trainer
Content Introduction to K-26, Facility details and Course Programs Offered

 Please note that seminar dates and times may be subject to change at the discretion of the show organiser. Any changes will be communicated by PADI Asia Pacific.

Click here to see additional Dive Shows & Expos that PADI are exhibiting at in 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PADI Specialty of the Quarter – 2018

We are excited to announce the launch of the PADI Specialty of the Quarter campaign (Asia Pacific) which focuses on the promotion of different PADI specialties each quarter.

This campaign and accompanying marketing tools will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

PADI Specialty of the Quarter 2018 Schedule

Each quarter there will be two PADI Specialty courses. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

Quarter 1
PADI Enriched Air Diver Specialty course
PADI Deep Diver Specialty course

Quarter 2
PADI Peak Performance Buoyancy Specialty course
PADI Night Diver Specialty course

Quarter 3
PADI Underwater Navigation Specialty course
PADI Equipment Specialist Specialty course

Quarter 4
PADI Digital Underwater Photographer Specialty course
PADI Wreck Diver Specialty course

The artwork for each Specialty of the Quarter will be available 2 weeks before each quarter. This will be emailed to you but is also downloadable from the PADI Pros Site.

Resources and Tools

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional and Simplified Chinese which includes web banners, headers, and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Five Tips for Managing Online Business Reviews

When it comes to consumer decisions online, credibility is everything. Multiple surveys show that most people trust online reviews as much as personal recommendations.

With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.

Here are five tips to guide you in managing your business’s reputation online.

1. Create your own positive presence. Customers are going to look you up online, so make sure they find what you want them to know.

  • Promote your business via your website, blog and social media sites, and put effort into creating relevant and informational content about what you offer.
  • Write short bios about yourself, your company story, what your business does, and include great photos or video.
  • Claim free business listings on appropriate online directories and social media networks. There is no cost and you control the company description and general information to present your business in the best light.
  • Pro-actively ask customers for positive reviews. This is an essential part of any online reputation management strategy. Often, people won’t think to post a review, but will be more than happy to when asked. Having positive reviews on your website is a great way to generate quality content.
  • Positive and optimized content can show up higher than the negative comments on search engine results pages. If you have a dominant number of positive reviews, your chances of losing a potential customer from the few critical comments is much less.

2. Be active on social media. If you have social media profiles, you need to update content regularly.

  • Because your profiles are a reflection of your business, you want to ensure they are current and energized.
  • Always remember that social media is a public forum. Never post images or comments you don’t want the whole world to see.

3. Listen to what others are saying. People are going to talk, so you need to stay on top of what is being said about your business.

  • Reviews or comments don’t go away. You need to take control of what is being said, whether it’s good or bad.
  • View your Twitter, Facebook, LinkedIn, and Google+ pages and accounts “as public” or “as Page Visitor” so you can see what they look like when someone stumbles upon them
  • Set up a Google Alert on your business name, or use another online reputation management tool. This allows you to track any mention of your business and see overall reactions to your brand online.
  • Add a feedback form to your website or send customer satisfaction surveys to your customers to hear their thoughts and sentiments directly.

4. Be proactive, not reactive. Negative comments can be addressed in a way that shows potential customers that you care about your consumers.

  • Some public relations professionals advise not to respond publicly in some cases, because your response has the risk of fueling more negative comments. On the flip-side, there are also strong advocates of replying and using the situation to create a positive outcome. Carefully consider the potential upsides and downsides of responding to a negative post before deciding.
  • Definitely don’t respond if you’re going to be aggressive, and never accuse a reviewer of being fake. Take time to calm down before responding.
  • A good guide is to address concerns in a timely manner and actively try to remedy the situation.

5. Respond professionally. Responding to negative comments in a professional and positive manner can actually result in an overall positive experience and outcome.

  • Even if you don’t change the negative reviewer’s perspective, a well-crafted response shows others that you care and you want to create positive experiences.
  • If you do choose to respond to negative or critical comments, follow these guidelines:
    • Acknowledge the issue or complaint by thanking the person for sharing the concern.
    • Empathize with the person and explain that you understand the concern.
    • Ask what you can do to fix the problem.
    • Explain the steps that your business takes to provide the best customer experience possible.
    • Share the steps you are going to take to follow up or look into the matter.
    • Offer some incentive for giving your business a second chance.

Businesses are more vulnerable to online attacks on their reputation than ever before. Taking proactive actions to optimise positive reviews and manage negative ones will help you minimise this vulnerability.

For more information about best business practices, marketing and customer service, plan to attend a 2018 PADI Business Academy in your area.

PADI Members Achieve Record Certifications in 2017

Record Certifications in 2017

For the 8th consecutive year, PADI Asia Pacific is pleased to congratulate PADI Members who in 2017 certified more PADI Divers in the Asia Pacific region than any year in PADI’s 52 year history!

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. In 2017 you helped to improve the lives of more people than ever, opening their eyes to the magic of the underwater world.

Danny Dwyer, Vice President at PADI Asia Pacific said:

Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2017, the 8th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

There are some big, exciting things in store for PADI and PADI Members in 2018 and we can’t wait to work with you to continue the industry growth.

As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

Last chance to register for PBA Kuala Lumpur

This is your last chance to register for the upcoming two day PADI Business Academy in Kuala Lumpur on the 5th & 6th of February, 2018.

PADI_Business_Academy_2

This two day Business Academy will focus on topics such as: website, customer service, sales & pricing, email marketing, social media and a range of other topics. There will also be dedicated workshop time, where PADI staff will help you to work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Click here to register

For more information, please contact your PADI Regional Manager, or email Lauren.odonnell@padi.com.au

You can also view the rest of upcoming Business Academies for 2018 here.

PADI Instructor Examinations for December, 2017

01 December | Amed, Indonesia

01 December | Jakarta, Indonesia

02 December | Sanya, China

02 December | Mabul, Malaysia

05 December | Sihanoukville, Cambodia

05 December | Malapascua, Philippines

06 December | Gili Islands, Indonesia

08 December | Dumaguete, Philippines

09 December | Cairns, Australia

09 December | Bali, Indonesia

11 December | Liloan, Philippines

11 December | Boracay, Philippines

11 December | Phu Quoc, Vietnam

12 December | Gold Coast, Australia

12 December | Nusa Lembongan, Indonesia

14 December | Nha Trang, Vietnam

16 December | Melbourne, Australia

16 December | Sydney, Australia

16 December | Zhuhai, China

16 December | Rarotonga, Cook Islands

16 December | Singapore, Singapore

16 December | Jeju Island, South Korea

16 December | Koh Phangan, Thailand

16 December | Phuket, Thailand

18 December | Khao Lak, Thailand

19 December | Koh Tao, Thailand