Join us at The Thailand Dive Expo (TDEX) from Thursday 16th May to Sunday 19th May 2019 at Queen Sirikit National Convention Center in Bangkok.
TDEX has established itself as an
important marketplace for divers, equipment manufacturers, training providers
and dive resorts to meet and network. TDEX organisers aim to promote and
support the diving industry, promote Thailand as a tourism hub of Asia and to
promote dive and adventure destinations both inside and outside Thailand.
Many other PADI Dive Centres & Resorts will
be exhibiting alongside PADI at TDEX with promotions and exciting competitions
on offer throughout the show. In addition, PADI will be hosting a Member Forum and three presentations at the expo.
Go Pro Presentation When: Thursday, 16 May Time: 1pm – 1:45pm Where: Main Stage
PADI Member Forum When: Friday, 17 May Time: 1pm – 2pm Where: MR 211-212
PADI Freediver Presentation When: Saturday, 18 May Time: 12pm – 12:45pm Where: Main Stage
The PADI Difference Presentation When: Sunday, 19 May Time: 12pm – 12:45pm Where: Main Stage
PADI Dive Shops at TDEX 2019
All 4 Diving Indonesia
Ban’s Diving Resort
Center Co, Ltd
you’re planning on exhibiting at TDEX or any other show or expo this year, please
get in touch with your PADI Regional Manager to discuss how PADI can support
you with these events.
As amazing as these numbers are, what I find more amazing
is that just as these words found you amid the approximately 9-quadrillion-plus words humanity uses daily, the
images you and I take as divers do not get lost amid the trillions of
others taken. In fact, they are more visible than in the past.
This is because while image volume is skyrocketing, how
we use imagery is expanding. Not that long ago, the average person
shared crude (by modern standards) snaps as prints or a slideshow with a few
friends, and relived memories now and again by flipping through them. Reaching
more than a handful of people with stills or video was almost exclusively the
domain of serious enthusiasts and professionals.
But not anymore. Today we use mobile devices to capture about 90% of images, and imaging has grown into part
of everyone’s communication. We all reach thousands-plus on
social media. We can post in (or almost in) real time whenever we want, and our
images transcend “pictures” because they’re messages sent to
people with whom we have personal ties – that’s what gets your images
(and words) through the staggering numbers to get seen, and it doesn’t end
there. On the receiving end, your friends see them almost immediately
and when they’re interesting and/or compelling, they broaden who you reach by
reposting to others with whom they have personal ties. So, our imagery
reaches more people, and it is more powerful because it is a universal
communication that conveys our experiences, visions and perspectives across
national borders and language barriers.
This is especially true for us divers. Thanks to its extraordinary ability to emotionally connect with the human experience of going into inner space, photography has always been close to the heart and soul of diving (the first underwater photos actually predate scuba). Today, divers easily snap images with color, sharpness and quality that the pros agonized to get in the 1960s and 70s. Applying these modern technologies to high end cameras and computer post-processing, today’s serious underwater shooters produce stills and video that were unimaginable, unimaginably difficult or even impossible two decades ago.
All this means that whether you’re passionate about serious
imagery, or just snapping casual shots (and we need both), your images have
power. They can influence. You can use them to communicate with others about
the oceans and underwater world at a time in history when it matters most.
Stills and video of coral, kelp forests and reef-wrecks
show that the underwater world is beautiful, worth experiencing and worth
saving – we need these, but our messages must be wider. Ugly, but important,
shots of dead/broken coral, adrift plastic, a litter-strewn beach or a sea lion
drowned in a ghost net remind people that we have some urgent, serious problems
that threaten life on Earth. Divers in an AWARE underwater clean up, restoring
coral and staging a save-the-sharks outreach show that divers care and are
doing something about these problems. Before-during-after dive moments
with buddies, video of an Advanced Open Water Diver student triumphantly
mastering navigation, and shots of a physically challenged person, an elderly
person and a youngster diving together show that diving forges friendships,
teaches us about ourselves, and embraces everyone.
It’s often said that “a picture is worth a thousand words.” Whether it’s your mobile device, a mask-mounted GoPro or a pro-quality camera, as a diver your posted images can be worth more than that. The right image may be worth a thousand fewer kilos of plastic contaminating the seas. A thousand more sharks still alive. A thousand more divers shoulder-to-shoulder with us as the seas’ ambassadors and a force for good.
So please, shoot, post and share. The world needs
to see what you and I see.
PADI® is partnering with GoPro to present
the three-part Evolution video contest series, which will run through October 2019.
Whether it’s a sunken ship in your favorite
quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have
a shot at winning valuable prizes as
you show off your video and editing skills. Best of all, the contests are a
chance to increase your business by
offering specialty courses and camera sales.
The CAPTURE contest, which is open for entries from 15April – 30May, asks divers, who are at least 18 years old, to simply capture an amazing underwater experience; the second contest, EDIT, is open 1 July – 15 August and tests your editing skills with a series of clips provided by GoPro; the final contest, CAPTURE/EDIT, opens 16 September – 31 October and requires you put everything together – capturing and editing – into one awesome story.
three contests are open to everyone – amateurs and pros alike – and, beyond
just being fun, offer incredible opportunities to boost your business:
Teach underwater photography. While divers can get tips on how to capture and
edit amazing underwater footage from GoPro professionals, consider cross promoting the
contest with a PADI Digital Underwater Photographer
specialty course. Either offer the specialty on request, or schedule a handful
of courses throughout the duration of the contest period (essentially, all of
2019). When selling the Digital Underwater Photographer specialty, point out to
your divers that they’ll likely be able to shoot footage during the course that
they can then enter in the contest!
Consider other specialties.
Digital Underwater Photographer isn’t the only specialty you can promote – there
are a number of great courses that tie in nicely not just with the contest, but
with digital underwater photography as well. Peak Performance Buoyancy is an
obvious tie-in because peak buoyancy makes underwater photography more
rewarding; Fish Identification teaches divers to identify fish and understand
fish behavior better; and, the Boat Diver and Wreck Diver specialties can get divers
to environments they may not have dived before, for exciting new encounters. What’s
more, if your divers take enough of these specialties, they’re on their way to PADI
Master Scuba DiverTM.
Sell the hardware.
Finally, take this opportunity to sell more GoPro cameras and accessories, or if
you don’t currently sell GoPro, consider adding them to you inventory. Only
videos shot on a GoPro can be entered into the Evolution contest, so what
better way of promoting the sale of GoPro cameras and accessories than by
featuring them right next to information about the contests!
Registrations are now open for the CAPTURE contest – Enter Here
To help you promote the PADI/GoPro
Evolution contest to your divers, there is a full range of marketing collateral
and resources on the PADI
Pros’ Site. Happy shooting!
It’s that time of year again! Be a part of the fifth annual PADI Women’s Dive Day on 20th July 2019. PADI Women’s Dive Day was born of a desire to celebrate the incredible women in scuba diving, help close the unnecessary gender gap that still exists and encourage a more active female dive community to drive additional business for PADI Members.
So why not get your own PADI Women’s Dive Day event live and promoted well before the 20th July? Whether you plan a group dive, a learn to dive event, a picnic at the pool or something entirely of your own making, PADI Women’s Dive Day provides opportunities to meet new customers and build stronger relationships with your divers.
Register your event so that people can easily find it and join the festivities. You can also download a full range of promotional materials from the PADI Pros’ Site under the Marketing Toolbox section.