PADI Business Academy- Outbound Chinese Tourism: Koh Tao & Tawau

Register today and receive an early bird discount for our one-day PADI Business Academy- Outbound Chinese Tourism in Koh Tao and Tawau!

PADI_Business_Academy_2

Did you know that more than one in ten international tourists worldwide are from China? Last year alone there were over 120 million outward-bound journeys from China, of which around half were leisure.

With the rapid growth of Chinese tourists travelling overseas, PADI Business Academy- Outbound Chinese Tourism is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

Don’t miss out on our last PADI Business Academy Outbound Chinese Tourism seminars for 2018! 

Koh Tao- Saturday 8th December- Register now

Tawau- Wednesday 12th December- Register now

Over the course of the day, attendees can expect to gain further knowledge on the following topics:

  • What the Chinese Consumer is worth to your business
  • Elements of a Successful Website
  • Social Media- WeChat, Weibo & Video Platforms
  • User Generated Content and it’s direct impact on business
  • Effective Instructor Development Opportunities
  • E-commerce and Online Travel Agents
  • Marketing tools and Chinese Services available to PADI Members

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – EARLY BIRD OFFER

Register your place before Saturday 27th October (Koh Tao) or Wednesday 31st October (Tawau), to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

Koh Tao- Saturday 8th December- Register now

Tawau- Wednesday 12th December- Register now

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

 

 

PADI Business Academy- Outbound Chinese Tourism Koh Tao- Register Now

Join us on Saturday 8th December 2018 for our one-day PADI Business Academy- Outbound Chinese Tourism, in Koh Tao!

PADI_Business_Academy_2

Did you know that more than one in ten international tourists worldwide are from China? Last year alone there were over 120 million outward-bound journeys from China, of which around half were leisure.

With the rapid growth of Chinese tourists travelling overseas, PADI Business Academy- Outbound Chinese Tourism is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

Over the course of the day, attendees can expect to gain further knowledge on the following topics:

  • What the Chinese Consumer is worth to your business
  • Elements of a Successful Website
  • Social Media- WeChat, Weibo & Video Platforms
  • User Generated Content and it’s direct impact on business
  • Effective Instructor Development Opportunities
  • E-commerce and Online Travel Agents
  • Marketing tools and Chinese Services available to PADI Members

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – EARLY BIRD OFFER
Register your place before Saturday 27th October 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

PADI Specialty of the Quarter – Quarter 4 (October- December 2018)

Would you like to increase specialty certs this quarter?

The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!

Quarter 4, 2018 will be focusing on:

With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

3 easy steps to get you started:

  1. Download marketing toolkit
  2. Print speciality posters and flyers
  3. Bundle with core courses

Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Start your campaign today!

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Crossing over dive leaders to PADI Professionals

By Tony Cook, PADI Regional Training Consultant

Frankie owns a PADI Five Star Dive Resort in Thailand. At a local bar after work, he chats to a group of French tourists. One of them, Amina, says she is a dive leader from France and is looking for work in Thailand. Frankie does need a new instructor, but tells her he can only employ PADI Pros. He says she should contact him again if she eventually gets her PADI qualification.

What opportunities has Frankie just lost?

  1. A potential employee.
  2. Greater income from new students. While there is a cost for Frankie in crossing a diver over from recognized French organisation to PADI, the potential income she could generate is far greater.
  3. Fresh ideas – Amina might have other great skills like social media or IT skills that Frankie doesn’t have.
  4. New markets – Amina could attract more French and European customers to Frankie’s business.

Crossover process

What Frankie didn’t know is that a dive leader in good standing qualified with another diver training organisation can cross over to PADI via the PADI Assistant Instructor (AI) course or the PADI Instructor Development Course (IDC). They do not have to repeat what they already know and can do.

*Remember to contact and involve your PADI Regional Training Consultant early in the crossover process if you have any questions on eligibility.

What should Frankie have done instead?

Frankie should have checked Amina’s qualifications together with Steve, a PADI IDC Staff Instructor who works for him.  After verifying that all the course prerequisites have been met, Steve could have enrolled Amina in the AI course*. Steve would then have conducted a knowledge and skill pre-assessment with Amina – any necessary remediation training can be personalised and scheduled before the start of the AI course.

*Review the course standards, organisation and curriculum in the PADI Course Director Manual.

Assessing candidate readiness*

Typical examples of great tools available for assessing the readiness of a dive leadership candidate are Dive Theory Online, and eLearning Quick Reviews for knowledge and to gauge dive skills use the Skill Evaluation Slate.

*Refer to PADI General Training Standards and Procedures when assessing open water dive readiness.

Remember, if in doubt, contact your PADI Regional Training Consultant.

Other factors to consider

There are other factors to consider during your assessment, before accepting the candidate into your PADI AI or IDC program. Take a moment to verify:

  • When was the candidate certified at dive leadership level by the other agency?
  • Has the candidate acquired any active experience as a dive leader?
  • How recent is this experience?
  • Does the candidate fulfil all other AI / IDC course prerequisites?
  • Can I help the candidate document all prerequisites?

A reminder

Prospective PADI Professionals are required to provide copies of all underlying prerequisite qualifications: their entry-level, advanced, rescue diver certifications and proof of first aid / CPR training within the past two years.  Make sure you verify these and have them on file before accepting the candidate on to the course.  Don’t forget to attach copies of non-PADI certifications when sending their completed application form to PADI for processing.

Following PADIs assessment standards and documentation procedures reduces your risk. It also ensures the candidate (and you!) will have an enjoyable experience during their instructor-level program and avoids unnecessary delays in processing their application upon training completion.

Crossing dive leaders over to PADI professionals is easier than you think. Take a few moments to consider the opportunities you could gain.

Contact your PADI Regional Training Consultant at training-sales@padi.com.au to find out more.

Tony Cook – PADI Regional Training Consultant

Last Chance to Register- PADI Business Academy Cebu

This is your last chance to register for the upcoming PADI Business Academy in Cebu on Tuesday 16th & Wednesday 17th October 2018.

PADI-Business-Academy

Do you want to enhance your multi-channel marketing and business strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending our two day PADI Business Academy in Cebu.

This two day PADI Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Sales & Pricing
  • Customer Service
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Tourism & Niche Markets

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

Click Here To Register.

For more information, please contact your PADI Regional Manager or email  Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

Divers Already Make A Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?


Photo by I Love the Sea

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods

to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutionsTeach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

Dr. Drew Richardson
PADI President & CEO

PADI TecRec Instructor Trainer Course

PADI will be conducting a TecRec Instructor Trainer Course in Koh Tao, Thailand from the 8th to 12th of October, 2018.

This course is for experienced PADI Tec Deep Instructors (and higher) who want to become PADI Tec Deep Instructor Trainers. Successful candidates, who also hold other TecRec Instructor level certifications, will be able to apply for additional TecRec Instructor Trainer ratings upon meeting any additional requirements.

Applications will be rated and the top candidates accepted onto the course. The application time has been extended and will need to be received at PADI Asia Pacific by 17th September 2018. Successful applicants will be notified shortly after.

Cost: AUD $5,490 (excludes accommodation, food and beverages).

For more information and an application form please contact; instdev@padi.com.au.