PADI Business Academy- Cebu

Join us on Tuesday 16th and Wednesday 17th October 2018 in Cebu, for our two day PADI Business Academy!

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This two day PADI Business Academy will aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s consumers.

Over the course of the two days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Customer Service
  • Sales & Pricing
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Tourism & Niche Markets

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – EARLY BIRD OFFER
Register your place before Tuesday 4th of September 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

Last Chance to Register for PADI Business Academy – Outbound Korean Tourism, Cebu.

This is your last chance to register for the upcoming PADI Business Academy- Outbound Korean Tourism (OKT) in Cebu on Monday 28th of May, 2018.

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There are over 26 million outbound tourists each year from South Korea. With the rapid growth of Koreans travelling into the Philippines and Asia, this program is a fantastic opportunity for you to learn how to engage with the Korean market and ignite growth.

Over the course of the day attendees can expect to gain further knowledge on the following topics:

  • Website
  • Pricing & Sales
  • Social Media
  • Customer Service

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

Click Here To Register

The presentations will be in Korean– some sections will be delivered in English however, these will be translated in Korean.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming Business Academies for 2018 here.

 

PADI Business Academy Lite, Chennai

We are excited to announce that the PADI Business Academy Lite will be held on Tuesday 26th June 2018 in Chennai.

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The PADI Business Academy aims to revitalise and ignite growth in all operational aspects of your business.

This one day Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Customer Service, Pricing & Sales
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Market Segmentation & Niche Markets

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – Early Bird Offer
Register your place before Sunday 27th of May 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming Business Academies for 2018 here.

Are You Aware of the Emerging Market That is India?

Written by PADI Regional Training Consultant, Rob Scammell

In recent years we have heard a great deal about the ‘waking lion’, aka China, with many businesses showing incredible growth by expanding into this emerging market that has taken the world, including the diving industry, by storm.

We now have the awakening of the ‘sleeping tiger’, which is India. This is a market that is growing rapidly in both domestic and international regions with many dive businesses in Thailand, Indonesia, Malaysia and Sri Lanka reporting a rapid growth of inbound tourists from India.

According to a CNN Money report, India has the fastest economic growth in the last quarter of 2017 showing economic growth of 7.2%, which is faster than China’s growth in the same period and a big jump from the 6.5% India recorded in the previous quarter. India is further expected to widen the gap over China with the international monetary fund predicting it will grow by 7.4% this year.

Given the economic growth and the increased outbound tourism from Indian nationals, this is a fantastic opportunity for PADI Members to get on board and offer services to this interested group.

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There are some advantages to this market over others. Firstly language; although India has 22 official languages and another 1652 mother tongues, English is widely used as a key language of communication. This obviously helps with communicating your messages.

Secondly, people from India rarely travel alone and quite commonly they travel in groups with family or friends, creating an opportunity for you to introduce diving to more than one person at a time.

Many established dive centres in India already have outbound tourism departments specialising in overseas dive travel experience. A great way to increase your customer base would be to establish links with these businesses to encourage them to bring their diving groups to your operation. Dive shows are also appearing in India which are a great opportunity to visit, make contacts and have a business presence.

So now, in fact, could be the time for your business to enjoy the ride, which is the ‘awakening tiger’ of India.

For more information on this market you can contact Robert Scammell, PADI Regional Training Consultant for India, Pakistan and Sri Lanka – robert.scammell@padi.com.au.

 

May Tips from the PADI Asia Pacific Quality Management Team

In 2018 the PADI Asia Pacific Quality Management team continues to bring you tips from PADI staff in the field on how to maintain and improve safety in your professional diving activities. This month we heard from PADI Asia Pacific Quality Management Consultant and Qualified Barrister, Rebecca Wastall.

“Even if you’re on the right track, you’ll get run over if you just sit there.” – Will Rogers

“In today’s changing world I don’t think we can ignore the importance of insurance. Make sure you are protected as a dive professional. We live in litigious times and comprehensive cover should be at the top of your agenda.” Rebecca Wastall

Rebecca Wastall, PADI Asia Pacific Quality Management Consultant

Insurance, a topic no one likes discussing! It’s something that most don’t want to buy but feel they are forced into purchasing. Insurance seems to dominate everything we do, from driving a vehicle to travel to sporting activities. We can’t move without someone saying “you need insurance for that”. Depending on where you are based in Asia Pacific depends entirely on whether it is or isn’t compulsory to have insurance in the diving industry too. As it stands any member that goes to work as a dive professional in Australia, Fiji, French Polynesia and New Caledonia are required by law to have insurance. This is regardless of your country of origin or how long you intend to stay.

So we shouldn’t be surprised that so many diving professional decide not to purchase insurance when it’s not compulsory for the great majority and can therefore be ignored? Absolutely not. A few years ago litigation was unheard of in places like Thailand, Philippines and Indonesia. Unfortunately today’s world is bringing new challenges and those that thought “it’s not required so I won’t invest” are unfortunately on occasion regretting their decisions.

In the last six months there have been several cases of negligence where court proceedings have been issued in the Asia Pacific Region. In most of the cases the allegations are vehemently denied. Most of these stores did not have insurance and now have to fight their way through the court system either unaided or by paying privately. With legal bills in excess of $100k, companies are struggling to find the fees to fight. All of these new cases are in countries not normally associated with issuing legal proceedings.

People it seems, be it through media attention, advertisements of lawyers or otherwise, are becoming familiar with bringing compensation claims. Looking for fault, regardless of whether it can or can’t be justified. People are becoming aware they can bring a civil law suit anywhere in the world providing they apply the legal principles laid down by the country where the incident took place. With the introduction of the “no win no fee” system people are thinking there is nothing to lose. Anyone can bring a claim. You need to ask yourself are you in a position to defend it?

PADI Risk Management Seminar in Koh Tao 2018

Have you considered how you would pay for legal proceedings if you were to be sued as a company, as an individual or both? Do you have that contingency? Do you understand that as a company you could be liable for anything your instructors do under employment or when using freelancers. Vicarious liability is strict in nature and if an incident takes place and falls within the remit of diving it is likely the claimant will sue the store as well as the individual as the store is more likely to be solvent and able to pay.

Obviously we don’t want our members to be placed in this position. Check and double check your paperwork, keep your training up to date and be cautious when people complain of ailments that could be associated with many different conditions. Always treat the worst case scenario. This is safe and best practice. What you need to ask yourself however, is, is this enough? Has our liability culture struck a new level, a level we would be foolish to ignore?
In the scheme of a business expense, for an individual or company, insuring yourself or your dive centre is not expensive in nature. Yes, it is an extra cost but it is good to at least explore the benefits it could give you. There are many insurance companies available to give you Liability Insurance. PADI works closely with our approved partner V Insurance as we feel it gives good cover in many areas. It has been specifically designed for PADI Asia Pacific Members. It provides both Public and Product Liability, Professional Indemnity, assistance in criminal prosecutions, coronial inquests, workplace health and safety defence costs as well as crisis and media management. For exact cover and figures please go to padiinsurance.com.au for more details.

In terms of how much you will be paying out, well it may be less than you think. For a few hundred dollars you are getting a comprehensive insurance support package.

If you would like further information and would like to speak with the V insurance specialist team on:

1300 945 547 (Toll Free Australia Only) or (+61 2) 8599 8660
Email: padi@vinsurancegroup.com
Web: www.padiinsurance.com.au

If you have any concerns about incidents or potential liability problems occurring please feel free to call or email the Quality Management Department on +61 2945542841 or by email at qa@padi.com.au.

Join PADI at the Thailand Dive Expo 2018

Come visit the PADI Booth at the Thailand Dive Expo (TDEX) from Thursday 10th until Sunday 13th May 2018 at the Queen Sirikit National Convention Center in Bangkok, Thailand.

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This is a must attend event for anyone involved or interested in the world of diving. TDEX has become an important marketplace for divers, equipment manufactures, training providers and dive resorts to meet and network. It is also a great place to learn about the latest and greatest in diving innovation and dive travel.

Come visit PADI at booth P3-P4 and we look forward to chatting all things diving with you over the course of the weekend.

A number of PADI Dive Stores will also be exhibiting at TDEX 2018. See the full list below.

COMPANY NAME BOOTH NO.
Dive Info P046
Wahoo Diving Center P023-P025
Dive Indeed P059-P061
Dive Supply P36
Aqua Master (Thailand) P080, P073-P079
FreedomDIVE P006
Dive Potato P043-P045
Dive Team (Thailand) P143, P144
Oceanic Thailand P029-P031
Odd Dive Thailand P049
Sainamtalay Dive Center P099
Scuba Jamboree P034, P035
Scuba Project P067
Scuba Republic P038, P039
Chaokoh Diving P062
BB Divers P005
Coral Grand Divers P138, P139
Ko Tao Dive Resort P033
Big Bubble P115
Mermaids Dive Center P001, P002
Castaway Divers P090
Crystal Waves Thailand P078
Divespace P052-P055
Worldwide Dive & Sail P077
All 4 Diving Indonesia P052-P055
Mermaid Liveaboards P073
Grand Komodo P041
Sea Safari Cruises P072
Plumeria Diving and Watersports Centre P032

If you’re planning on exhibiting at TDEX or any other show or expo this year, please get in touch with your PADI Regional Manager to discuss how PADI can support you with these events.

Last Chance to Register For PBA Bali

This is your last chance to register for the upcoming two day PADI Business Academy in Bali on Wednesday 23rd and Thursday 24th May, 2018.

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This two day Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Customer Service, Pricing & Sales
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Market Segmentation & Niche Markets

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Click here to register

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming Business Academies for 2018 here.