How can you achieve greater reach on Facebook for your dive shop?

25 Jan

This very useful Mashable article details five tips that will help maximize your brands Facebook reach. Ultimately, Facebook wants people engaging with content and therefore those who post the best content on a regular basis will achieve greatest reach. This article highlights three important factors that determines the most screen worthy content on the Facebook newsfeed: affinity, weight and time.  Affinity refers to how a fan has engaged with your brand in the past. Weight refers to the number of likes and comments a post receives. Lastly, as time passes, content ages and the total engagement of a post declines.

Mashable suggest five ways to help expand your brand’s reach on Facebook:

  1. Know your audience
    Have an understanding of what your fans like and what will generate the most engagement.
  2. Practice brevity, be topical and don’t play hard to get
    Studies show that lengthy Facebook posts go unread, so keep your posts succinct.
  3. Mind your content
    Quality content is very important. Eye catching photos, topical content and posts that ask questions are great ways to engage with your fans.
  4. Engage the engagement
    By interacting with those who have liked a post or left comments your are ensuring the popularity of a post is prolonged. In addition, fans will be appreciative that your are listening!
  5.  Turn your fan’s friends into fans.
    By keeping your fans engaging with your Facebook page, their friends will also see this in their news feed.  Another strategy is to use Facebook ads to specifically targets friends of your fans.

By using these guidelines you can better disseminate your content and maximise your brands Facebook reach.

You can read the full Mashable article by clicking below

http://mashable.com/2012/05/24/facebook-reach/

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