First PADI Business Academy in 2014 Complete!

The first PADI Business Academy for 2014 has been held in Manila, Philippines from 14th – 15th May with a total of 14 PADI Retail & Resort Association Members in attendance.

Held at the InterContinental in Makati City, PADI Retail & Resort Association Members collaborated to learn ways in which they can help to grow their dive centre and it also gave them the prime opportunity to network with their fellow peers.

Topics covered over the two-day programed included –

  • Is Your Website Working For You?
  • Blogging
  • Facebook
  • You Tube
  • Google+
  • Instagram
  • Email marketing
  • ScubaEarth
  • eLearning
  • Marketing to Chinese speaking customers

PADI Business Academy attendees in 2013 were thrilled with a 13.6% increase in total diving certifications compared with 2012 – let’s see what 2014 brings! Next stop, Bangkok, on 20th – 21st May.


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