The EVE Agent and Customer Search Wizard will help you deliver the right message at the right time to your divers.
Take, for instance, a group of divers who’ve certified today as PADI Open Water Divers. You can task EVE to:
Follow up automatically on the continuing education interests they expressed during the course
Promote the next step in their diving education during this course itself
Congratulate them on their achievement on the day they complete their certifying dives
Follow up 7 days later with an e-mail promoting the PADI Advanced Open Water Diver course (or any other specialty program you feel is right for your store in your location)
Deliver further specific contacts at regular intervals as part of a ‘warm touch’ campaign
Send these divers information on the entry level dive equipment you recommend
“We’re up over 200% year to date on Advanced Open Water bookings and the major significant difference has been the use of the EVE.” Peter Letts, Abyss Scuba
And that’s not all. When these divers sign up for the PADI Advanced Open Water program that action can set in motion another series of messages:
Thanks for booking
Just 7 days to go
The equipment you’ll need is…
The next step is…
What’s more, when they purchase equipment, EVE can help you use that sale as a unique chance to promote further continuing education. A diver buying a BCD from you can be targeted with an e-mail encouraging them to sign up for the next PADI Peak Performance Buoyancy class you’re running, or a PADI Digital Underwater Photography promo can follow from a camera sale, and so on.
Moreover, all of these interests, purchases and certifications are tracked through EVE. Use EVE to find out which continuing education programs attract most divers in your store, which generate the most equipment sales and so on.
By using EVE to automatically segment your divers by certification level, by equipment ownership, by recorded interest, you can target the right divers at the right time with the right continuing education program that meets their needs and keeps them coming back to you.
To learn more about how to set up this targeted marketing campaign in EVE contact your PADI Regional Manager or email firstname.lastname@example.org
Not an EVE user yet? Try the full working version of EVE for 60 days… free. Just contact email@example.com
As divers gain experience, knowledge and become more relaxed it is important to understand the limitations of not only certifications and ourselves but also of our equipment. Even an expert technical diver or videographer without the proper equipment and redundancy would be inadequately prepared to handle certain emergencies or equipment failures.
Recently PADI has launched a new distinctive specialty called Self-Reliant Diver. The goal of this program is to not only train the diver to dive alone but to also help reinforce the value of the buddy system and to understand the risks associated with diving independently.
Not only should a Self-Reliant Diver be practiced at independent dive planning and execution but they should also be ready to respond to any equipment related problems underwater. As important as emergency scenario skills are, being a proactive diver is also very essential. Having a small leak may not instantly create a life-threatening situation for a diver but starting a dive ignoring equipment related problems is definitely not a step in the right direction. A Self-Reliant Diver will be able to utilize several equipment checks before entering the water such as: o-ring and regulator leak test, regulator negative pressure test and the SPG’s fluidity check. With a little practice, it is completely possible to confirm and repair any leaks before entering the water.
Q: What are the goals of the PADI Self-Reliant Diver Course?
A: The PADI Self-Reliant Diver course is aimed to develop understanding of the value and application of the buddy system and the philosophy of, and motivation for, diving without a partner. During the course, the student will be introduced to the potential risks, risk management techniques and the need for equipment redundancy in self reliant diving. This course will allow you to improve self-reliant dive skills, dive planning and gas management abilities to carry out dives without a partner and to make you a stronger partner in a dive pair or buddy team.
Q: Who should consider doing the PADI Self-Reliant Diver Course?
A: Instructors and Divemasters are often with a group of students or certified divers exploring the local dive sites, however, they may not have a specific dive buddy. Being self-sufficient and self-reliant provides the skill set needed for instructors and Divemasters to respond to emergencies independently.
Photographers and videographers capturing images are typically concentrating on their subjects, and often not as much on their dive buddies. Self-Reliant Diver training would benefit the Photographer/videographer as well as their buddy.
While traveling, divers may end up with a dive buddy they have not met and that may not share the same dive objectives. While buddy separation can be avoided in many ways, if it does happen a Self-Reliant Diver is better prepared to handle the situation.
Q: Does being certified as a PADI Self-Reliant Diver mean you can or should dive alone?
A: While responsible independent scuba diving is not for everybody, however, it does have a place. Diving without a partner requires experienced scuba divers willing to make the necessary commitment to train and equip themselves properly, and to accept the added risks involved.
Qualified and properly equipped divers can choose to dive without a partner although given the choice, diving in a buddy team would be the best-case scenario. Before conducting a solo dive the diver needs to conduct a risk assessment relating to the dive site, conditions, dive objectives as well their physical and mental fitness to ensure they are adequately prepared to undertake the dive. In some areas or dive centers, local laws or regulations prohibit solo diving, if this is the case these regulations need to be followed.
A: No, recreational divers certified as PADI Advanced Open Water Diver with a minimum of 100 logged dives and 18 years of age or older can enroll in a dive skills assessment by a PADI Self-Reliant Diver Specialty Instructor. If the students successfully complete the dive skill assessment then they can enroll in the PADI Self-Reliant Diver course.
Q: What does a PADI Self-Reliant Diver Instructor look for while conducting an assessment dive?
A: Before beginning open water dive skills, students will complete a skill assessment to demonstrate their comfort-level in the water. This will also include a general assessment of their dive knowledge. A Self-Reliant Diver Instructor is checking to see that potential students not only have a high skill level and are comfortable with their previously learned dive and rescue skills but also have a responsible attitude. Students should have a good understanding and familiarity with diving equipment, as they will learn to utilize redundant equipment in addition to their usual SCUBA system.
For more information about becoming a PADI Self-Reliant Diver or Instructor contact your local PADI Regional Manager.
Following the Singapore PADI Risk Management Seminar in July, PADI staff Richard Evans & Alex Boulton were lucky enough to be invited to the world’s largest Marine Life Park at Sentosa World Resorts to “try” their new aquarium based shark dive.
The Sentosa Marine Life Park offers fantastic, informative programs and contributes to research and conservation efforts around the world via the learning that takes places within.
Special thanks go to Alex Walker Dive Operations Manager and his team on the day of Asyraf Ali, Matthias Goh & Mike Cheo for a truly captivating experience with the sharks and a great opportunity to tour the Marine Life Park.
A big congratulations to Andy of the Samui Swim team who has swum an average of 1km a day for 109 days! “I now have more kilometres than days swimming” said Andy. So how did it all start? A few months ago Andy decided to swim for sharks! “As an old PADI dive instructor I decided to support Project AWARE and the Finathon – swimming to end finning. With my own twist of course.”
Andy and the Samui Swim team began their “swims around tropical islands in paradise.” After swimming around seven small Thai islands, totalling 10km, it was suggested to Scandy Andy that he should swim around Koh Samui, an impressive 84.7 km swim.
“At first I thought this idea was a little bit over the top as the logistics, safety and time needed to complete this swim would be very difficult to arrange. But the seed was planted and I knew I had found my next challenge. I have given myself a very big challenge, as I am not really a swimmer and have only been swimming for three months,” said Andy.
Taking into consideration the safety and logistics Andy wisely decided to swim the distance of the island in a swimming pool over 30 days! It’s all great training for ocean swimming. “Today I did something I never thought possible three months ago. I swam over 5km freestyle. I am very proud to be a part of the Finathon movement and being a shark ambassador,” added Andy.
Project AWARE are really proud to have such amazing Finathon Champions swimming for sharks. Thanks Andy and the Samui Swim team! You can follow their story and sponsor their team here www.finathon.org/scandyandy
Sharing photos on Social Media is now a post-dive ‘must do’ for the majority of divers. Having amazing images to share onto Facebook, Instagram and other social platforms is a great way of telling a story of the latest adventure, but also ensuring friends and family are rightly jealous!
However, having a great shot is vital; something out of focus or catching just the back of a fish is simply not going to cut it!
The PADI Digital Underwater Photographer Course gives you options for bringing digital photography, along with its related benefits, into several of your PADI programs – as a specialty certification course for divers and snorkelers.
Digital Underwater Photographer Couse materials are available for shipping from PADI Asia Pacific in the following languages: English, Chinese Dutch, French, German, Italian, Japanese, Korean, Polish, Russian and Spanish.
For more information and to order – contact the PADI Sales Department (tel + 61 2 9454 2888) or you can order anytime from the online shopping cart – log onto the PADI Pros’ Siteand click Shop Online.
Have you visited a restaurant lately and been disgusted with the lack of service, smell and hygiene or the messy set up? Well, chances are you would just turn around and look for another eatery.
It is no different in our industry. Our industry, though unique, still deals with day to day consumers. The buying decision is affected by how they feel of your operations, and the feel can be very influenced by their judgment of your store appearance and professionalism.
The first impression is always important. That is why to be successful we must uphold a professional image. So what must we do and how do we do it?
This can usually be the very first impression that determines whether people are drawn into your store or not. You must make sure that your dive centre remains tidy at all times. Yes, it is common that due to the nature of our business we have equipment, boxes and scuba tanks nearby however if you dokeep the floor tidy and a clear path for entry, you’re making it harder for potential new customers to come in. If your operation requires the removal of shoes, make an effort to mark a designated shoe area or no shoe area for customers to walk-in. If you are by the beach where sand and water is an issue, have a broom and a mop nearby so that you can conveniently clean.
Showroom/ Sales Counter / Reception
This is similar to the entrance, but this time it’s the brochures and fliers. Make sure that these are stacked neatly and easily accessible by the potential clients. Fish ID Books, photo albums, compendiums and of these sorts should be placed back neatly where it is. Retail equipment in the showroom should be placed back to the original place and keep it dusted.It is quite common for the reception tables to be piled with business documentations. Get in a habit to put the paperwork where it is supposed to be. Being in South East Asia, you are blessed with rattan furniture easily available with good value for money. This furniture can be occupied by guests who are still wet from activities and would not wet, stain or make it produce a bad odour. Yes, unfortunately bad odour is possibleif your business area is air conditioned and there are constantly wet diving items around. A good air freshener can work wonders!
Ah…. Just that word scares people who had left schools years before. To make it more comfortable, make sure it is kept clean and comfortable. Ensure that all Manuals, Training Aids and Documents, are in their proper place and have designated holders for stationary. Similar to the Showroom, be sure there is adequate ventilation and use air freshener ifyou regularly have students in the room that are still wet from their dive.
Keep this place brightly lit. Try to only store the equipment back after drying at least to 80%. Check the equipment for wear and tear and place in order of sizing. If you can have a high powered wall fan to circulate the air – the better you’ll be for it.
Pool and Boat
Make sure the floor is cleaned to avoid fungus growth which can be slippery. Organize the tanks, weights and equipment to maximize space and avoid confusion.
Keep yourself groomed and dressed appropriately for the activity you will be doing. There are no right or wrong way of how you should dress, neat and tidy will be the best way. Be proud of the establishment you work for and wear the company uniform or clothing with their branding.
The above factors are important in keeping a professional image for you and your dive centre, however they are just the beginning. The key is to start and maintain a good habit, a habit that involves keeping things tidy, neat and organized. It may be additional work to do if done periodically but the results are definitely worthwhile.
For store Owners or Manager, set it as a rule for your operations. You don’t necessarily need to make drasticpenalties if not carried out – you will be surprised how a simple reward can motivate and commit staff members.
Here comes the best part, once your place is neat and tidy, you can then look into decorating your place with Point of Sale Posters, Banner wallpaper and so on.
To find out more on PADI Signage and Point of Sales Support, please contact your local PADI Regional Manager.
Project AWARE’s thrilled to announce the first 100 fundraisers to reach the top of the Finathon leaderboard at finathon.org and raise $500 will receive a sharktastic Ocean Tank Top as a special thank you for your fundraising.
Finathon 2014 has partnered with a global company offering fabric architectural and life style designer products. Generously donated by OceanTankTop.com, these prizes are perfect for your scuba tank!
Frederic Lavorel, COO said “I’m pleased to partner with Project AWARE, I took part in many long distance 5 and 10km swim challenges as a young athlete and look forward to supporting the inspiring Finathon swim challenges around the world.”
Promotion Conditions: One Ocean Tank Top per fundraiser who reaches USD $500 online while supplies last. Available for promotion period commencing 15 May 2014 and mailed during July 2014.
Congratulations Gene Giraudeau and Master Divers completing an amazing 36km solo ocean swim watch the movie here! Hot on the heels of their success The Samui Swim Team are swimming to end finning one island at a time. So far they’ve navigated 7 islands and clocked up an amazing 39.3 Finathon Kilometers. So what are you waiting for? Create your fundraising page, plan your swim and let’s go!