A total of 14 PADI Retail & Resort Association Members were together in Chennai, India on 24-25th February to gain first hand insights on numerous online business practices and strategies, customised to meet the specific needs of the diving industry.
Throughout the two-day workshop the following topics were discussed:
- Elements of a Successful Website
- Online Processing Center
- Sales & Pricing
- Visual Merchandising
- Email Marketing
- Online Advertising
- Managing your Social Media
PADI Business Academy attendees in 2014 were thrilled with a 4% increase in total diving certifications compared with 2013 – let’s see what 2015 brings! Next stop, Fiji on 13th – 14th April.
What will you implement first to help your business?
For more information on the PADI Business Academies, contact your PADI Regional Manager.