Congratulations to all PADI Business Academy, India attendees!

A total of 14 PADI Retail & Resort Association Members were together in Chennai, India on 24-25th February to gain first hand insights on numerous online business practices and strategies, customised to meet the specific needs of the diving industry.

Throughout the two-day workshop the following topics were discussed:

  • Elements of a Successful Website
  • Blogging
  • Facebook
  • Google+
  • ScubaEarth
  • Online Processing Center
  • Sales & Pricing
  • Visual Merchandising
  • YouTube
  • Email Marketing
  • Online Advertising
  • Managing your Social Media

PADI Business Academy attendees in 2014 were thrilled with a 4% increase in total diving certifications compared with 2013 – let’s see what 2015 brings! Next stop, Fiji on 13th – 14th April.

What will you implement first to help your business?

For more information on the PADI Business Academies, contact your PADI Regional Manager.


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