The PADI Business Academy Program has finished up for 2015 with the final session being held in Bali on the 2nd and 3rd of June. Held in Sanur, 35 PADI Retail and Resort Association Members attended to hear about marketing strategies specifically tailored to the scuba industry and their businesses.
Attendees shared their existing approaches which helped them learn from each another and develop new ways to increase diver acquisition and promote continuing education within their existing consumer base.
In addition, the PADI Business Academy introduced attendees to numerous updates covering email marketing tactics, social media developments, PADI’s eLearning and ScubaEarth potential, search engine optimisation, data mining and effective pricing and sales.
Thank you to all this year’s attendees for making the PADI Business Academies so successful and we look forward to seeing you in 2016!