Professional Image Evaluation – Congratulations

PADI Asia Pacific recently conducted the first Professional Image Evaluation program with Five Star IDC Sierra Madre Dive Center in Bohol. The PADI Regional Manager Jimmy Christrup and Dive Manager and PADI Course Director Brett Robertson worked together on this successful evaluation on the business component, which takes 2-3 hours.


The Business component is quite comprehensive and contains the following:

  • Overall exterior appearance
  • Overall interior appearance
  • Signage quality
  • Washroom & change rooms
  • Classroom
  • Instructional/Rental Equipment
  • Repair department
  • Compressor and Air Filling station
  • Confined water/pool
  • Employees
  • Diver Training
  • Activities
  • Website
  • Hotel facilities and accommodation
  • Dive vessels


PADI would like to congratulate Sierra Madre Dive Center and also thank them for taking the time to give PADI the opportunity to take an objective look at their business with a fresh pair of eyes.

5 star IDC Sierra Madre Dive Center
5 star IDC Sierra Madre Dive Center


The added marketing value for the stores participating in this program is that PADI will issue a diploma and a digital badge for the store’s social media channels.

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