Freediving is one of the fastest growing dive industry segments and PADI Freediver courses provide members with new revenue-generating opportunities and offer a pipeline for capturing younger customers. To help seat the program, there are global instructor training courses along with efficient crossover programs for freediving instructors from other training organisations.
Alejandro Lemus, Underwater Explorer and PanAmerican Free Diving Champion says, “The PADI Freediver program offers high quality training and has the best value standards for both instructors and students. PADI will bring a new level of consciousness into the sport that we’ve never seen before.”
PADI is promoting the Freediver program through athletic endorsements and event sponsorships. Additionally, promotions tap into the adventure travel market to drive awareness and conversion. You should target your marketing efforts toward similar audiences.
Visit the Freediver Toolbox on the PADI Pros’ Site for promotional and marketing collateral, including:
- Free webinars and courses
- Website banners and buttons
- Freediver flyers
- Training standards
PADI Retail and Resort Association Members should also check with their PADI Regional Headquarters for additional PADI Freediver promotional item availability.