The PADI Business Academy Seminar held at the Crowne Plaza Hotel in Bangkok on the 17th and 18th of May saw 32 PADI Retail & Resort Association Members travelling from all over Thailand, Malaysia, India and Bali to hear about marketing strategies and business management techniques specifically tailored to the scuba industry and their businesses.
With an average increase of 8% in diving certifications for 2015 attendees compared with 2014, attendance at the PADI Business Academy will provide the required foundations to see similar results for your own business.
Throughout the two-day seminar Tim Hunt (Territory Director Asia), Brandon Scott (Marketing manager), Sheridan Hatcher (Marketing Executive), David Scanlan (Graphic Designer), Andy Auer (Regional Manager) and Gio Cacchione (Regional Manager) covered the following topics:
- Customer Service, Pricing & Sales
- Database Mining/Email
- Integrating Digital Products
- Social Media
- Business Management
- Online Advertising
- Upcoming Training Opportunities
There have been more than 600 PADI Retail & Resort Association Members attend PADI Business Academies since 2012, each leaving the workshops with powerful insights into how the above topics can help them reach out to new and existing divers.
What will you implement first to help your business?