Congratulations to all PADI Business Academy attendees on the “Island of Gods” – Bali.
The PADI Business Academy was held at the Swiss-bell resort in Bali on the 7th and 8th of June. 29 attendees representing 16 PADI Retail and Resort Association Members had the opportunity to network, share industry success stories, and discuss strategies to increase business. The PADI Business Academy is where members, together with PADI executives, dig deep into their business processes and brainstorm new marketing approaches for the coming year.
Throughout the two-day seminar Danny Dwyer (Vice President, Training, Sales & Field services), Tim Hunt (Territory Director Asia), Brandon Scott (Marketing Manager), Sheridan Hatcher (Marketing Executive), Andrew Jenkins (Marketing Executive), Paul Tanner (Regional Manager), Robin Bylund (Regional Training Consultant) and Abi Carnadie (Industry Consultant) covered the following topics:
- Customer Service, Pricing & Sales
- Database Mining/Email
- Integrating Digital Products
- Social Media
- Business Management
- Online Advertising
- Upcoming Training Opportunities
This year was a great turn out with members from all over Indonesia’s 17,000 islands and our industry colleges from “down under” in Perth, Sydney and Cairns joined in. The more we can share with each other the more we can empower and grow the industry together. What were some of the takeaways?
- Offer digital commination channels and learning tools
- Share your ideas
- Work together with a common goal for the region/industry for an overall growth
- Try new things such as video and measurable data mining
- Follow up, follow up & follow up
What better way to finish of this empowering event in the tropical island Bali, with a social in the sunset amongst palm trees around the pool area with some good food and beverages. After a few days of great presentations and workshops, you could feel the excitement!
We can already now see that great ideas are being put into place for the coming year. With an average increase of 8% (above current growth trends) in diving certifications for 2015 attendees compared with 2014, attendance at the PADI Business Academy will provide the required foundations to see similar results for your own business.
If you haven’t got your marketing strategies set for the coming year now is the time.
View the full 2016 PADI Business Academy schedule to see where we visit next.