Dive into an emerging market with PADI Business Academy – Outbound Chinese Tourism

PBA Lite 2016 - Goa & Chennai, India

Did you know that more than one in ten international tourists worldwide are from China? Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Bonus Offer: With every four paid attendees from the same business, you’ll receive a free tuition credit for a fifth attendee.

There are four PADI Business Academy – Outbound Chinese Tourism left this year:

Koh Tao, Thailand

Date: Thursday, 24 November 2016

Tawau, Malaysia

Date: Monday, 28 November 2016

Bali Indonesia

Date: Friday, 2 December 2016

Manila, Philippines

Date: Tuesday, 6 December 2016

Register Now

Hurry, the number of attendees are limited. Contact your Regional Manager, or complete the registration form and send to  Alison.hush@padi.com.au to book your spot today.


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