PADI Business Academy Lite in Singapore was an absolute success!

PADI members gathered on Monday 16 January 2017 in Singapore to explore digital marketing strategies to improve overall effectiveness of business initiatives.

The day consisted of presentations and workshops lead by PADI Marketing Executive, Sheridan Hatcher and Territory Director, Tim Hunt.

Attendees explored strategies for website and social media channels, plus ideas and strategies for their business relating to sales and customer service.

Thanks to all participants for their commitment to the diving business.


Missed out on the PADI Business Academy Lite in Singapore? Never fear, we could be coming to a town near you soon. See below for dates and venues including our PADI Business Academy two day seminars and our PADI Business Academy Outbound Chinese Tourism seminars.

2017 PADI Business Academy Lite (One Day) Schedule

Business Academy Dates
Shanghai, China (Presented in Chinese) 5th April 2017
Taipei, Taiwan (Presented in Chinese)  12th April 2017
Melbourne, Australia 2nd May 2017
Nadi, Fiji 10th May 2017
Wellington, New Zealand 31st July 2017

2017 PADI Business Academy (Two Day) Schedule

Business Academy Dates
Jeju, South Korea (Presented in Korean) 3rd – 4th April 2017
Bangkok, Thailand 16th – 17th May 2017
Bali, Indonesia 6th – 7th June 2017
 Manila, Philippines 11th – 12th October 2017

2017 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Business Academy Dates
Cebu, Philippines 19th June
Koh Samui, Thailand 10th December
Kuala Lumpur, Malaysia 13th December

So what are you waiting for? Email or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2017 and beyond.

What’s on for PADI-Attended Dive Expos in 2017


Promote your dive shop in 2017 at a PADI-attended Dive Expo.

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2017.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2017:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 23-26 February 2017 Seoul, South Korea
Asia Dive Expo (ADEX) Singapore 7-9 April 2017 Singapore
DRT Shanghai 7-9 April 2017 Shanghai, China
Thailand Dive Expo (TDEX) 11-14 May 2017 Bangkok Thailand
Malaysia International Dive Expo (MIDE) 12-14 May 2017 Kuala Lumpur, Malaysia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China


*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to enquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2017!


My PADI Club Benefits for PADI Members


Padi_Logo_Color.pngIn the last edition of Surface Interval, you read about the new My PADI Club coming in 2017 and how it offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

But, My PADI Club is also packed with benefits for PADI Members. Here are just a few:

Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

 Stronger Customer Relationships –  Leverage Club tools to search and connect with customers to notify them of events and promotions.

To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear more about My PADI Club.

PADI Women’s Dive Day in 2017

On the 16th of July 2016, men and women from Malaysia to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI Women’s Dive Day events globally.

Asia Pacific hosted 286 individual PADI Women’s Dive Day events which was a huge achievement. New and experienced divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater clean-ups.

Take a look at some of Asia Pacific’s 2016 PADI Women’s Dive Day events.

15 July 2017 – Save the Date!


The third annual PADI Women’s Dive Day is taking place on 15 July 2017.

To get involved in the increasingly popular global event, or if you have any questions, please email Marketing Consultant, Erin Leach. Hosting an event is a great way to get new divers through your door, as well as acknowledge the amazing divers who work and/or dive with you.
Over 96% of respondents who held PADI Women’s Dive Day events in the Asia Pacific region want to hold another event in the future, so ensure you register your interest early to make certain you don’t miss out on receiving up-to-date PADI Women’s Dive Day information and marketing materials.

Hosting an event can help promote your business as well as strengthen and expand both the local and global dive community. Be a part of a global event!



Udive, Malaysia – PADI Women’s Dive Day 2016

Review of PADI Business Academy – Outbound Chinese Tourism

All photos supplied by Legend Diving Lembongan

Following their attendance the the PADI Business Academy – Outbound Chinese Tourism in Bali, Ricardo and Isabel from Legend Diving Lembongan wanted to review their experience, to let others know what they got out of it.

Q: Why did you decide to attend a PADI Business Academy – Outbound Chinese Tourism?

A: Having a Chinese PADI Instructor as part of our team has been very useful in setting up our Chinese social media channels and they have an understanding of how to communicate with this audience. However, the PADI Marketing Department knows how best to penetrate the Chinese market and communicate with those interested in the diving industry.

Q: What did you learn about at PBA – OCT? 

A: We got many tips on how to improve the performance of our Chinese social media platforms and ways to make our existing website more visible amongst the Chinese market. 15288619_1153313118116539_5978391683554868616_o

QHow do you see Legend Diving Lembongan benefiting from the things you learnt? 

A: The Chinese market is a huge source of customers ready for the diving industry. Legend Diving Lembongan is located in an area frequented by Chinese Tourists. We now have all the important tools to be ready to conquer this market. 15230784_352762705085074_8514058374192694041_n

Q: What would you say to any other PADI Member thinking about attending a future PBA – OCT? 

A: Update yourselves, learn the trends and market demands, and get ready for it.

If you have any questions about upcoming PADI Business Academy – Outbound Chinese Tourism events, please contact

PADI Business Academy 2017 Schedule

business academy logoEducate the whole team in cutting edge strategies to increase customer acquisition and improve profitability.

2017’s PADI Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

You’ll explore a range of digital marketing strategies for your website, email marketing and social media channels as well as sales and customer service ideas and strategies for your business. The inclusion of workshops will enable you to put your new learnings into practice.

Sheridan Hatcher, Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees.

“We will aim to help you achieve your business goals set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” Sheridan says.

2017 PADI Business Academy Lite (One Day) Schedule

Day Month Location
18 January Singapore
5 April Shanghai, China (Presented in Chinese)
12 April Taipei, Taiwan (Presented in Chinese)
2 May Melbourne, Australia
10 May Nadi, Fiji
31 July Wellington, New Zealand

 2017 PADI Business Academy (Two Day) Schedule

Day Month Location
3-4 April Jeju, South Korea (Presented in Korean)
16-17 May Bangkok, Thailand
6-7 June Bali, Indonesia
11-12 October Manila, Philippines

2017 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location
19 June Cebu, Philippines
10 December Koh Samui, Thailand
13 December Kuala Lumpur, Malaysia

So what are you waiting for? Email or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2017 and beyond.

Implementing the Updated PADI Advanced Open Water Diver Course


There’s a lot to like about the revised and updated PADI Advanced Open Water Diver course: the obvious and necessary content updates, the new Thinking Like a Diver section, the cool new PADI Advanced Open Water Diver materials and, from an immediate implementation perspective, the fact that the new course is at once new and exciting yet still essentially familiar. Perhaps the neatest benefit and the greatest opportunity is the streamlined relationship between the Adventure Dives and PADI Specialties.

Now’s the perfect time to review the specialties you (and your staff) teach and seriously consider expanding what you offer. Evaluate the specialty dive opportunities in your area, and those you are particularly passionate about, which you couldn’t link to the previous Advanced Open Water Diver course. This is the perfect opportunity to create your own special course that reflects your unique area and benefits, and which excites divers.

Now, the first dives of all standardised PADI or AWARE Specialty Diver courses may be offered as Adventure Dives. You can offer these “new” Adventure Dives – for example, an Ice Dive or a Dive Against Debris™ Adventure Dive – if you’re certified as an instructor in the specialty, and the student diver meets the specialty prerequisites. (Also, while the PADI Rebreather Diver course is not a PADI Specialty Diver course, the first, task-intensive, confined water dive counts as an Adventure Dive.) There’s a complete list of the revised Adventure Dives and the standardized PADI Specialty Diver courses, and a lot more information, in the 3Q2016 The Undersea Journal accessible via the PADI Pros’ Site or the PADI Library App.

A few obsolete Adventure Dives are gone, but you can offer more than ever before. A great example is the Digital Underwater Imaging Adventure Dive, which replaces both the Underwater Photography and Underwater Videography Adventure Dives. This new dive focuses on modern cameras that shoot both stills and video, and develops basic skills and knowledge in both – though you and your student divers may favor one or the other. The dive still credits as the first dive in the PADI Digital Underwater Photographer course, even though it differs from the specialty (which will be revised in the future).

The opportunities are nearly endless. Depending upon your location and market, you can get divers started in sidemount, ice, cavern, full face mask, delayed surface marker buoy (DSMB), diver propulsion vehicle (DPV), enriched air or any other standardized specialty using existing specialty materials.

Tie in the new Adventure Dives by having the PADI Specialty Instructor ratings for the new opportunities, and grab this unique moment to make your new Advanced Open Water Diver course truly special.