Hands up who has set some new year resolutions? OK …. now be honest – who has already broken them?
Written by PADI Regional Manager, Jen Clent.
Many of you will have set yourselves some goals or resolutions for the new year – some of these will be successfully completed whilst others will be forgotten about by March. 😉
As we look at areas of our personal life where we can make changes, improve things, grow and set goals, we should do the same in our professional and business lives too.
For your professional life:
Set yourself some personal development goals this year – think about what you would like to do before this time next year. It could be as simple as finally getting that underwater camera setup, joining a Digital Underwater Photographer or Videographer specialty and learning to use it well. It might include training as a PADI Freediver Instructor, diving Sidemount or gaining some TecRec certifications. Or, you aim high and work your way towards applying for the Course Director Training Course.
Whatever your diving goals are be sure to talk to your local PADI Dive Centre, Regional Manager or others who already excel in those areas for advice and information.
Professional goals don’t always have to be diving related either. It may be that like so many of us your goals or resolutions are to get fitter, stronger and healthier! We all know we dive better, enjoy it more and are generally safer when we are not struggling with our personal health. Modelling this behaviour also demonstrates the importance of keeping physically and mentally fit to our student divers.
Perhaps you will look at ways of making yourself more employable. Learn more about marketing and social media use for business, start a blog, take a business course, get your skippers ticket. There are so many possibilities to enhance our lives and future proof your employability!
For your business:
Setting sales, certification, training and travel targets gives you and your staff incentive and something to aim for each day, week and month. Every business should have goals – perhaps set some certifications goals for growth – look at the areas of your business with strong or poor growth rates year on year. See if you can discover why these areas were strong/poor and brainstorm some ideas to improve them in 2017. For example; if your entry level certifications are strong but conversions to continuing education courses are not as strong, think of some ways to to push these courses or follow up past course participants.
As you all know its now almost a required part of business to use social media and blogging to market and promote your business – look at setting up a 2017 content calendar for staff to post for things like Facebook, Instagram, YouTube and your Blog. Once staff know their responsibilities it helps them to prepare and meet their targets.
PADI Business Academies are a great way to further develop your skills in this area. To find out when a PADI Business Academy will be happening in your region click here.
Contact your PADI Regional Manager who can assist in setting goals for growth and can offer support, advice and assistance to ensure you have an amazingly successful 2017.