Thinking about attending an exhibition outside of diving but don’t really know the benefits? There are many reasons attending exhibitions can help grow your business, but here are five fabulous reasons.
Don’t forget if you’re planning on attending an exhibition (or dive show) to let us know! This will ensure you gain maximum exposure plus, you can find out what support you may be eligible for including marketing collateral, promotional offers or even financial credit for attending!
So contact your PADI Regional Manager if you plan on leveraging your business at any exhibition or dive show.
- Connect with new consumers – Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with potential new divers. Acquisition of new customers is fundamental for any business to thrive. An expo allows you to engage in person with hundreds or even thousands of potential new customers to compliment your online marketing efforts.
- Put your brand out there – It’s one thing to have a fantastic website and social pages, but getting out there and putting a face to your brand can be quite effective. Set up a booth that stands out amongst the rest. Being able to promote such an amazing experience as diving really lets you stand out. You could even offer prizes or small giveaways with your branding.
- Increase your sales – People who are attending expos are generally interested in the theme of the expo and are ready to buy. Lifestyle expos, sport expos, travel expos and career expos are just a few examples of events that can lead to sales. Attending an expo is a great direct marketing technique to grow your customer base.
- Networking & B2B Opportunities – Attending an expo is a great way to network with other business owners and managers from different industries such as travel, accommodation and transport. You are able to share and gain new ideas, expand your knowledge base and even explore new Business-to-Business (B2B) opportunities.
- Have fun! – Yes, expos can be quite fun for you and your staff! Nothing gives your business and staff more of a competitive edge than positive energy! Plus, it’s always great to have fun when you’re working to grow your business.
Importantly, remember to contact your PADI Regional Manager if you plan on joining an expo or dive show as there are a range of support and benefits that PADI offers.
Dive shows PADI is exhibiting at or attending with staff.
Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in June.
01 June | Pondicherry, India
03 June | Cairns, Australia
03 June | Dumaguete, Philippines
06 June | Gold Coast, Australia
07 June | Malapascua, Philippines
09 June | Bohol, Philippines
10 June | Singapore
14 June | Gili Islands, Indonesia
14 June | Perhentian Island, Malaysia
17 June | Bali, Indonesia
17 June | Tioman Island, Malaysia
19 June | Lembongan, Indonesia
21 June | Semporna, Malaysia
24 June | Kota Kinabalu, Malaysia
June 24 | Jeju Island, South Korea
Guest Post Written by John Kinsella
It’s at the very heart of the PADI System and instinctively you know it’s important. You make a point of letting all the divers you work with know about continuing education: Open Water Diver is just the beginning, Advanced Open Water Diver is not for advanced divers, it’s to advance divers, Rescue Diver is the obvious next step and so on. Promoting diver level continuing education is second nature for dive pros. But do you practice what you preach? Professional-level continuing education is, if anything, even more important. Here are a few reasons why:
- Continuing education benefits both dive businesses and dive pros. Businesses thrive on highly skilled, specialized and cross functional staff who have the skills to perform a variety of duties and teach a broad range of courses. Dive pros with those skills position themselves well for promotions and equip themselves to compete effectively in the job market. Simply put, they’ll get better jobs and their employer will have a more valuable employees.
- Perhaps an even greater benefit for dive professionals is that continuing education encourages finding and using the best tools and techniques available at any given time, and to realize that these tools and techniques will change over time. This attitude is increasingly important in the face of consistent technological advances and increased competition for jobs. Crucially, it helps dive businesses stay relevant to emerging markets that expect, and demand, technologically savvy instructors.
- Another continuing education benefit may be more abstract, but is no less important: It’s a powerful way for dive pros to acquire both theoretical and practical knowledge and to improve their problem-solving skills. This is an essential arrow in every dive professional’s quiver. Things change, issues crop up, but the well educated and well prepared PADI Pro is equipped to avoid or solve problems before they become something worse.
- Finally, it’s just fun. There is no better cure for a mild dose of the “same old same old” than an immersive experience in something new and exciting. Nothing benefits a dive business more than a refreshed dive pro.
We are seeking a Regional Training Consultant to join PADI Asia Pacific based in Koh Tao, Thailand.
- Educating PADI Members about the various features and benefits of PADI products and services and to support the sales of those products and services.
- Serve as the direct contact to the public and Membership for training and product support.
- Assist Members in the interpretation of PADI Standards and procedures
- Front line person to assist the Membership in understanding PADI, Tec Rec, Public Safety and EFR training programs, standards, philosophy and associated products; thereby establishing these programs appropriately in the region.
- Work closely with Regional Manager in meeting or exceeding sales goals, customer consultations, order processing and order related customer service problems.
Education and/or Experience:
- PADI IDC Staff Instructor (PADI Course Director preferred)
- EFR Instructor Trainer preferred
- Minimum 2 years’ experience as an active Instructor member
- Current PADI membership and insurance coverage required
- Relevant tertiary qualifications preferred
- Valid driver’s license and valid Passport
- Strong commitment to serve the goals and direction of PADI
- A thorough understanding of PADI digital products and services to be able to answer inquiries from PADI Members and students.
The Regional Training Consultant is required to live and operate within the region therefore appropriate citizenship, residency or ability to secure relevant visa or work permit is essential.
Applications closing date: Monday, 10th July 2017
To apply: Please send your CV to: email@example.com
Manager, Human Resources
PADI Asia Pacific
Unit 3, 4 Skyline Place
FRENCHS FOREST NSW 2086 AUSTRALIA
Please join us for one of these live, interactive presentations of the PADI Training Bulletin, Third Quarter 2017 Edition. Additionally, Training Bulletin Live Webinar dates have been set for the remainder of 2017 so feel free to sign up in advance for 4Q17 too. During these FREE presentations you will have explained the latest standard changes, plus you can test your knowledge with a series of fun and interactive poll questions.
Training Bulletin LIVE – 3Q17
English | 19 July 2017, 6pm AEST (UTC+11)
Korean | 25 July 2017, 2pm KST (UTC+9)
Chinese | 26 July 2017, 5pm CST (UTC+8)
What do you need to do before the event?
First of all make sure you are registered by clicking the relevant link above. The above listed starting times are in the presenters’ local time zones – to ensure you don’t miss out, please verify the equivalent in your own time zone.
On the day all you will need is a computer/tablet or notebook connected to the internet and a set of speakers or headphones to listen in. Login early to ensure your system is functioning properly.
For more information about using the GoToMeeting software reference the GoToMeeting Attendee Quick Reference Guide (PDF).
You can download the latest PADI Training Bulletin by logging into the PADI Pros’ Site and then clicking on ‘Training Essentials’ and ‘Training Bulletins’. It is useful to have a copy for your immediate reference when you are listening to webinar. Under this heading you will also find recordings on previous webinars and registration links to future events.
If you sign up and attend this webinar plus another two PADI Asia Pacific LIVE webinars within a 12-month period, you will receive one seminar credit, which can count towards a future PADI Master Instructor or Course Director Application. To receive a seminar credit for having attended three live webinars, or for having watched three recordings of webinars, please submit either the webinar confirmation email or write a brief synopsis about what was presented during the webinar then submit these documents together with your Master Instructor or Course Director Training Course application.
We look forward to seeing you online!
Hosting a PADI Women’s Dive Day event this July 15? Share a video of your PADI Women’s Dive Day event with us and be entered to win a FREE 2018 PADI Membership Renewal.
The PADI Marketing Team is looking for amazing video footage showcasing the spirit of Women’s Dive Day for inclusion in the 2018 event promotional video.
The contest is open to PADI Dive Centers, Resorts and Individual Members worldwide who are hosting a 2017 PADI Women’s Dive Day event.
How to Enter
- First things first! If you haven’t already, be sure to register your PADI Women’s Dive Day event. Learn more here.
- Grab your underwater camera and take video throughout your event. Whether your event is training in the pool, diving a lake or exploring the open ocean, show how you and your divers are celebrating the spirit and comradery of Women’s Dive Day. A few things to keep in mind:
- While the primary objective is to promote women in diving, the footage can certainly show all participants regardless of age or gender. After all, the foundation of Women’s Dive Day is to reinforce the understanding that diving is open and enjoyable to everyone.
- PADI standards should be adhered to and reflected in the footage.
- Footage that shows any touching or damaging of marine life will not be considered.
- Be sure to get signed releases from people that are shown in your video footage and photos. Download a sample release here.
- Edit your video so that it is between two and five minutes in length. Video should be a minimum 1080p.
- Submit your entry to firstname.lastname@example.org, including entrant’s name, PADI Member/Store Number and contact information. Videos must be sent using a file sharing service such as We Transfer or Dropbox. High resolution photos (minimum 1000 pixels) and/or event description and quotes are welcomed, but a video must be submitted to be considered for the prize.
- Check your email to see if your video was selected as one of the winners. If so, you will receive one-year 2018 Membership Renewal free and a set of goodie bags for your 2018 Women’s Dive Day event.
Click here to see Official Rules
For inspiration, watch the 2017 PADI Women’s Dive Day video:
Thank you for taking part in PADI Women’s Dive Day 2017 and the Global Video Contest! For more information about PADI Women’s Dive Day, visit padi.com/women-dive.