PADI Business Academy Outbound Chinese Tourism – Koh Samui & Kuala Lumpur

PADI_Business_Academy_2Don’t miss the last PADI Business Academy Outbound Chinese Tourism seminars for 2017!

Koh Samui – Sunday, 10th December 2017 – Register now

Kuala Lumpur – Wednesday, 13th December 2017 – Register now

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and spark growth in all operational aspects of your business.

What will be covered?

  • What the Chinese Consumer is Worth to Your Business
  • Elements of a Successful Website
  • Social Media – Weibo, WeChat and Video Platforms Such As Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral Programs and Implementation
  • Chinese Instructor Development Opportunities
  • Marketing tools and Chinese Services Available to PADI Members

Register your place today to guarantee your seat at the last 2017 PADI Business Academy Outbound Chinese Tourism seminars.

We look forward to seeing you soon!

“My Sidemount Experience” by PADI Regional Manager, Neil Richards

Written by PADI Regional Manager for East Thailand, Neil Richards.

When was the last time you did something for the first time? Stepping outside of your comfort zone, and trying new things, is the best way to grow.

Most of my friends in the diving industry (and myself included) started out as young travellers looking for new experiences and adventures. Maybe you did the same.

Do you remember when you made that decision to pack your ruck sack and go? With your new bag on your back stuffed with first aid kits, shoes for all occasions and a bar of soap, off you set not really knowing what to expect.

The excitement you felt getting on an overnight train in a completely different country. The new tastes, sounds and smells, experiencing a complete ‘culture shock’. You arrive at the jetty after a long journey to take your first look at the island you will be calling home for the next few months. It was such a change from your normal, comfortable life. However, after some time, the excitement of being in new territory subsided and life started to get comfortable again, some of the excitement was not there anymore. You still loved your new life, but something was missing.

I had a similar feeling when I started diving. Trying something completely new and out of my comfort zone was exciting and challenging. It was so awesome I decided that going home was no longer an option and I went on to become a PADI Instructor. 13 years later, after thousands of dives and a myriad of experience, I started to feel the itch to try something new. I wanted to get back that excitement that I had when I first started diving – I needed a new challenge. So I decided to take the PADI Sidemount course.

I have always had a desire to become a technical diver. This yearning came after some awe inspiring dives in the cenote caves in Mexico. They were some of the most amazing and adventurous dives I have ever experienced. I noticed two other divers had two of their tanks beside them instead of on their backs. They continued into the cave system and were soon out of sight. I became really curious and wanted to follow them but with a single cylinder on my back, and no specialised training, of course this was not an option. I later learned that this configuration is known as “Sidemount”.

The last few years for me have been very busy so only recently did I manage to get the time and opportunity to take my PADI Sidemount Specialty course. Even with all my years of experience, I felt completely out of my comfort zone and I was having a diving culture shock. It felt like the first time I went travelling again. Everything was new and unfamiliar. I had to start thinking about buoyancy again. I was unaccustomed to the trim and equipment configuration. Equipment set up was completely different. As for the in water skills, I almost felt like a complete beginner. Taking cylinders off and pushing them ahead of me whilst I tried to stay streamlined and neutrally buoyant must have looked almost comical, however after a bit of practice it became much easier. It was one of the most challenging and exciting courses I have taken.

The PADI Sidemount Specialty is not just for divers wanting to explore the more technical side of diving. It has become increasingly popular with recreational divers, some of whom find the configuration of having cylinders on the sides instead of on the back, more comfortable and easier to access.

Sidemount has now opened up a whole new avenue into diving I didn’t know existed. Be it technical or recreational, or whether experienced or new to diving, the PADI Sidemount Specialty is definitely for those who love a new adventure.

PADI Instructor Examinations for October, 2017

Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in October.

01 October | Bali, Indonesia

03 October | Dumaguete, Philippines

04 October | Whitianga, New Zealand

06 October | El Nido, Philippines

09 October | Malapascua, Philippines

12 October | Boracay, Philippines

14 October | Cairns, Australia

14 October | Phuket, Thailand

17 October | Gold Coast, Australia

17 October | Koh Tao, Thailand

21 October | Melbourne, Australia

21 October | Sanya, China

21 October | Tioman Island, Malaysia

21 October | Singapore, Singapore

21 October | Jeju Island, South Korea

28 October | Nanning, China

28 October | Hong Kong

28 October | Uljin, South Korea

PADI MSD Challenge – Coming Soon

The PADI MSD Challenge is a contest for eligible PADI Dive Centres or Resorts in Asia Pacific and offers prizes for PADI Members. It is a PADI Member focused contest and tools are available to help you promote the PADI Master Scuba Diver rating to divers.

PADI MSD Challenge artwork available in the marketing toolkit

This contest is aimed to help grow interest in the PADI Master Scuba Diver rating and increase the sales of related PADI con-ed courses and student materials. PADI con-ed courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

The goal of the Contest is for PADI Dive Centres or Resorts to increase their Continuing Education certifications and, specifically, their MSD certifications (rating) beginning 1st December 2017 to 31st May 2018, over the same calendar period for 2016/2017. Eligible entrants are automatically entered and will compete in one of two categories, which are based on the PADI MSD Challenge program;

  • Level 1: PADI Dive Centers with 0-4 MSD certifications during the Comparison Period
  • Level 2: PADI Dive Centers with 5+ MSD certifications during the Comparison Period

Prizes:

  • 1st place winner in level 1 and 2: 1 Free 2018 PADI Retailer & Resort Association Membership Renewal (Refunded)*. 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap and water bottle. 1 AU$300 PADI Gear Voucher. Total Retail Value: AU$900 plus 2018 Membership Renewal Fee* (AU$236.00 – AU$1513.00, excluding GST, depending on Membership Level).
  • 2nd place winner in level 1 and 2: 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap & water bottle. 1 AU$150 PADI Gear Voucher. Total Retail Value: AU$750.

Official Contest Rules – *Refer to official contest rules (Coming Soon). 2018 Renewal will be refunded for winner.

Important Note: The above information is subject to change. Official communication with rules will be sent via email and available via your PADI Regional Manager later in November.

Resources & tools: To help you promote the PADI Master Scuba Diver rating to divers you can download free digital marketing materials at the PADI Pros Site (Toolbox > Marketing > More Campaigns).

Questions? Contact your PADI Regional Manager or the PADI Asia Pacific marketing team; marketing@padi.com.au.