Coming soon to PADI Asia Pacific, the PADI Specialty of the Quarter campaign will focus on different PADI specialties each quarter.
While officially launching for 2018 we have made the Q4 2017 resources and tools available to gather feedback from PADI Members on the campaign.
This marketing initiative will help you grow interest in continuing education and increase sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.
Each quarter there will be two PADI Specialty courses promoted. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout Quarter 4.
Quarter 4 (Oct – Dec) 2017 Specialities:
- PADI Wreck Diver Specialty course
- PADI Digital Underwater Photographer Specialty course
2018 PADI Specialty of the Quarter: Q1 calendar will be released in early December 2017.
Resources and tools: To help you promote the PADI “Specialty of the Quarter” you can download free digital marketing materials including web banners, headers, and more and the PADI Pros Site (Toolbox > Marketing > More Campaigns).
Questions? Contact your PADI Regional Manager or the PADI Asia Pacific marketing team; firstname.lastname@example.org.