At this time of year we often look back over the previous year and analyse both the wins and the losses.
In the dive business there are many areas we can look at within our businesses and many tools available for use.
Certification trends, including demographics like age, gender and home country/State or city of your students are just a few statistics which are available for you to use (you can obtain these from your PADI Regional Manager) which may assist in deciding where you are best to spend your precious marketing dollars.
There are also many reports available to you via your PADI Pro Account. Simply follow the link below to see these reports:
Under this area you can track how your store is performing against the Country and Region your operation is a part of. This provides a breakdown of your own certification growth and conversion rates as seen in the example below:
You can also see where you are spending your time:
And how you are tracking against the State/Province, Country, Region and PADI Office:
With all this data available at your fingertips it becomes easier for your business to dig deeper into your statistics. With this information you should be able to formulate a more targeted plan for 2018 for marketing and increase specific areas or grow a particular market.
For further information touch base with your Regional Manager and visit your store PADI Pro Account today.