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PADI Business Academy Manila 2017

4 Jul

Join us on the 11th and 12th of October 2017 in Manila for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

BONUS – Early Bird Offer

Register before Wednesday 30 August and receive AUD$30 off the cost of your registration. Plus, if you register and pay for three people, you will receive the fourth registration free!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

Five Reasons to Attend an Exhibition

30 Jun

Thinking about attending an exhibition outside of diving but don’t really know the benefits? There are many reasons attending exhibitions can help grow your business, but here are five fabulous reasons.

Don’t forget if you’re planning on attending an exhibition (or dive show) to let us know! This will ensure you gain maximum exposure plus, you can find out what support you may be eligible for including marketing collateral, promotional offers or even financial credit for attending!

So contact your PADI Regional Manager if you plan on leveraging your business at any exhibition or dive show.

  1. Connect with new consumers – Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with potential new divers. Acquisition of new customers is fundamental for any business to thrive. An expo allows you to engage in person with hundreds or even thousands of potential new customers to compliment your online marketing efforts.
  2. Put your brand out there – It’s one thing to have a fantastic website and social pages, but getting out there and putting a face to your brand can be quite effective. Set up a booth that stands out amongst the rest. Being able to promote such an amazing experience as diving really lets you stand out. You could even offer prizes or small giveaways with your branding.
  3. Increase your sales – People who are attending expos are generally interested in the theme of the expo and are ready to buy. Lifestyle expos, sport expos, travel expos and career expos are just a few examples of events that can lead to sales. Attending an expo is a great direct marketing technique to grow your customer base.
  4. Networking & B2B Opportunities – Attending an expo is a great way to network with other business owners and managers from different industries such as travel, accommodation and transport. You are able to share and gain new ideas, expand your knowledge base and even explore new Business-to-Business (B2B) opportunities.
  5. Have fun! – Yes, expos can be quite fun for you and your staff! Nothing gives your business and staff more of a competitive edge than positive energy! Plus, it’s always great to have fun when you’re working to grow your business.

Importantly, remember to contact your PADI Regional Manager if you plan on joining an expo or dive show as there are a range of support and benefits that PADI offers.

Dive shows PADI is exhibiting at or attending with staff.

Dive Expo/Dive Show Date Location
ISPO Shanghai 6-8 July 2017 Shanghai, China
Diving Resort Travel Expo (DRT) Beijing 7-9 July 2017 Beijing, China
Australian International Dive Expo 3-7 August 2017 Sydney, Australia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China
Diving Resort Travel Expo (DRT) Philippines 8-10 September 2017 Manila, Philippines
Asia Dive Expo (ADEX) Shenzhen 8-10 September 2017 Shenzhen, China
Diving Resort Travel Expo (DRT) Hong Kong 15-17 December 2017 Hong Kong

PADI Business Academy Outbound Chinese Tourism – Cebu

12 Apr

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This year we are kicking off our first PADI Business Academy Outbound Chinese Tourism in Cebu, Philippines on Monday, 19 June 2017.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Register Now

BONUS – Early Bird Offer

Register your place before Monday, 8 May to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.
The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

PADI Business Academy Bali

7 Apr

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Join us on the 6th and 7th of June 2017 in Bali for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

Join PADI at the Malaysian International Dive Expo 2017

4 Apr

Come visit the PADI Booth at the Malaysia International Dive Expo (MIDE) from Friday 12th until Sunday 14th May 2017 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.

Now in its 12th year, MIDE is a must-visit exhibition with a purpose to expand the dive market inside and outside Malaysia. It is an important meeting place and networking hub for dive businesses, consumers and industry players.
MIDE 2017 has moved to a larger hall to showcase more than 2000 exhibitors over a space of 12,000sqm, with an average minimum of 10,000 visitors.

Together with the Asia Dive Conference (ADCON), MIDE is a one stop shop for those interested and involved in the dive industry to come together for business opportunities, dive education, diving technology innovation and to broaden the scope and popularity of recreational scuba diving.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at TDEX with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! For more information, contact your PADI Regional Manager.

You can view the full list of Dive Shows & Events PADI is exhibiting at in 2017 here.

Join PADI at the Thailand Dive Expo 2017

4 Apr

TDEX 2016 - Logo 250x250pxCome and visit the PADI booth at the Thailand Dive Expo (TDEX) from Thursday 11th to Sunday the 14th of May 2017 at Queen Sirikit National Convention Center in Bangkok.

Held in conjunction with the annual Thailand Golf Expo, TDEX has established itself as an important marketplace for divers, equipment manufacturers, training providers and dive resorts to meet and network. TDEX organisers aim to promote and support the diving industry, promote Thailand as a tourism hub of Asia and to promote dive and adventure destinations both inside and outside Thailand.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at TDEX with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! In addition, PADI will be hosting a Member Forum at the expo. For more information, contact your PADI Regional Manager.

You can view the full list of dive expos PADI will be exhibiting at in 2017 here.

PADI Business Academy Bangkok

3 Apr

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Join us on the 16th and 17th of May 2017 in Bangkok for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!