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PADI at DEMA Show 2017

11 Oct

 


It’s that time of year again for the annual Diving Equipment & Marketing Association (DEMA) Show. DEMA is the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries attracting hundreds of exhibitors and thousands of dive and travel industry professionals from around the world.

The DEMA Show offers a space to conduct business and network, plus you can participate in the most extensive education curriculum in the industry. Please see PADI Programs and Miniseminars offered below.


Course Director Update 2017


Tuesday, 31 October 2017
7:30 am – 12:00 pm
Room: Grand A, B, C


IDC Staff Instructor Update 2017


Friday, 3 November 2017
7:30 am – 12:00 pm
Room: Orange County Convention Center* S330 A, B, C, D

Early-bird registration fee: $310 US (before 25 October)
Registration fee $325 US (after 25 October)

This year’s Course Director Update and IDC Staff Instructor Update centers on the highly anticipated revision of the Instructor Development Course (IDC). Get a sneak peek at some of the IDC components in development including the “Think Like an Instructor” concept and the enhanced knowledge development, confined water and open water evaluation criteria. The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI® staff.
Renewed, Teaching status Course Directors and renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • What’s New: IDC Revision – a preview of this PADI flagship program
  • Evaluation Training Workshop and the New Evaluation Criteria
  • Risk Management in Instructor Development

At the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognising PADI Platinum Course Directors.

To register, complete and submit a Course Director Update Registration Form or IDC Staff Update Registration Form.


PADI Social


Tuesday, 31 October 2017
6:00 pm – 8:00 pm
Room: Grand A, B, C

Kick off the DEMA Show week with the PADI Social in the Rosen Centre Hotel Ballroom. Mingle and network with scuba industry colleagues, PADI staff and your friends as together we celebrate the year’s successes and look forward to an exciting year ahead.


New PADI Adaptive Techniques Specialty Programs Orientation


Wednesday, 1 November 2017
8:00 am – 12:00pm

Early-bird registration fee: $199 US (before 25 October)
Registration fee $225.00 US (after 25 October)

This half-day program introduces the new PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience (documentation of training/working with divers with disabilities) is verified. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

To register, complete and submit an Adaptive Techniques Registration Form.


Emergency First Response® Instructor Trainer


Thursday, 2 November 2017
8:00 am – 1:00 pm
Room:
Salon 7/8

Registration fee: $625 US

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register, complete and submit an EFR Instructor Trainer Registration Form.


PADI Business Academy: Mastering Online Advertising


Saturday, 4 November 2017
8:00 am – 12:00 pm
Room:
Salon 5/6

Registration fee: $100 US for Individual Members and $75 US for Retail and Resort Association Members

The seminar is a step-by-step interactive guide to implementing the latest online ad trends. Learn how to tackle and master the most important online advertising trends during this hands-on workshop. Stay ahead of the curve by learning how to use online advertising to acquire new divers and keep your existing ones coming back.
What will you learn to implement?

  • Facebook ads, including custom and look-alike audiences
  • Instagram ads
  • Google AdWords
  • Google display ads
  • Google call-only ads

Note: CDTC applicants can earn three seminar credits by attending this workshop.

To register, complete and submit a PADI Business Academy Registration Form.


EVE – Register for all EVE Seminars


EVE SPLASH

Wednesday, 1 November 2017 – 8:00 am – 10:00 am – Salon 5/6

Learn how EVE SPLASH can take care of the marketing and communications to help you grow your business. Attend this seminar and walk away with easy-to-implement processes to help you place ads, attract new students, take bookings, manage leads, certify divers, automate follow-up communications and automatically distribute your campaigns using the powerful EVE Agent. This is the perfect starting point for any store owner or manager new to any aspect of EVE DIVING SERVICES.

EVE Marketing

Wednesday, 1 November 2017 – 10:00am – 12:00 pm – Salon 5/6

Discover new campaigns and new designs customised for your store and your customer. Get set up with more than130 ready-to-go, high-end, customisable templates as well as a delivery platform for you to target the right customer at the right time with the right message. Come learn how these sites integrate with your marketing, schedules and your sales goals.

EVE Instructor App Integration

Thursday, 2 November – 8:00-10:00am – Salon 5/6

Empower your instructors to drive your business with the new EVE Instructor App for iOS/Android/Web. Learn how the EVE Instructor App can directly connect to EVE in your store, which helps provide your instructors with a range of applications and tools necessary to successfully manage your business and promote your services.

New EVE Online Store

Thursday, 2 November – 10:00am-12:00pm – Salon 5/6

Come learn how to use the online store for e-commerce, online courses and event bookings. Learn about the EVE online store hybrid operations such as “Scuba and Swim” and “Fish and Dive,” which are easily managed with this completely new product architecture.

EVE Marketing Agent

Friday, 3 November – 8:00-10:00am – Salon 5/6

Keep in touch with your customers using the right message at the right time with EVE Marketing Agent. Attend this seminar to learn how to use EVE Marketing Agent to increase bookings, continuing education, dive trip sales and servicing.

EVE Synergy

Friday, 3 November – 10:00am-12:00pm – Salon 5/6

Discover the complete system in which EVE Cloud hosting brings every feature and application of all of these products and services together in one place. There is a place for you and your customers, wherever they may be. Discover why EVE Synergy is the best award-winning system for the very best price.


Basic Freediver Course


Saturday, 4 November 2017 – 8:00am – 12:00pm

Orlando YMCA Pool

Registration fee: $199 US

Have you tried the PADI Freediver™ program yet? You can learn more about it, give freediving a try and get started on the PADI Basic Freediver course rating in just a few hours while at 2017 DEMA Show. This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion result in certification as a PADI Basic Freediver. At a later date you can complete the two remaining open water sessions to become certified as a PADI Freediver.

Program registration incudes the PADI Freediver Touch™, confined water session and certification as a PADI Basic Freediver. Please register no later than Monday, 16 October, to receive the Touch code to complete independent study in time for the confined water session on Saturday, 4 November. You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. It’s a great, fun way to learn by doing. Find out why so many PADI Pros are jumping into PADI Freediving.

To register, complete and submit a Basic Freediver Registration Form,


Miniseminars at the 2017 DEMA Show

Besides learning about new PADI programs and initiatives, by attending PADI Miniseminars, you can earn seminar credit toward regaining Teaching status or higher PADI Instructor ratings. Attendance validation is required for credit and forms will be available at the seminars.


Mastering PADI’s Paperless Registration Process (required for credit)

Learn about changes to the PADI Online Processing Center and how digital forms and My PADI ClubTM will integrate seamlessly into the student diver registration process. Also gain insight into the new padi.com and get a sneak peek at new download options for the Open Water Diver Certification Pack.

Wed, 1 Nov
3 pm – 4 pm
S220A/B
Thu, 2 Nov
1 pm – 2 pm
S220A/B
Fri, 3 Nov
3 pm – 4 pm
S220C

Risk Management 2017: Protect Your Divers and Yourself (required for credit)

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

Wed, 1 Nov
10 am – 11 am
S220A/B
Thu, 2 Nov
11 am – 12 pm
S220A/B
Fri 3 Nov
11 am – 12 pm
S220A/B

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Wed, 1 Nov
2 pm – 3 pm
S220C
Thu, 2 Nov
2 pm – 3 pm
S220A/B

PADI Adaptive Techniques Specialty Program

Learn about PADI’s newest specialty course designed to enhance your teaching and supervision techniques to meet the needs of all student divers. Emphasis is on techniques for working with divers with disabilities, but can apply to teaching all student divers as a way to personalize their diving experience in the PADI Open Water Diver course and beyond. Learn how making small changes to your courses will make a big impact on each diver’s scuba journey.

Wed, 1 Nov
1 pm – 2 pm
S220A/B
Fri, 3 Nov
4 pm – 5 pm
S220C

How to Align your Business with PADI’s Four Pillars of Change

At last year’s PADI Social, Drew Richardson announced PADI’s Four Pillars of Change program supporting Healing and Wellness, People and Community, Marine Animal Protection, and Ocean Health. Learn how each of the pillars can appeal to new markets and diversify course offerings while helping to save our ocean planet.

Thu, 2 Nov
4 pm – 5 pm
S220A/B
Fri, 3 Nov
3 pm – 4 pm
S220A/B

Take a Deep Breath and Dive Into Freediving

PADI FreediverTM is gaining momentum and you can only benefit by adding freediving to your course offerings. Find out how you can become a PADI Freediver Center, Instructor or Instructor Trainer and reach a new market segment.

Wed, 1 Nov
4 pm – 5 pm
S220C
Fri, 3 Nov
2 pm – 3 pm
S220A/B

Membership Benefits You’re Not Taking Advantage Of

Are you taking advantage of all the perks that come along with your PADI Membership? Do you know what the Pros’ Site has to offer or that there are programs that reinvest in your marketing efforts? Come find out if you are making the most of your membership and what benefits you may be missing out on.

Wed, 1 Nov
11 am – 12 pm
S220C
Thu, 2 Nov
1 pm – 2 pm
S220C

Managing Your Online Presence

With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.

Thu, 2 Nov
10 am – 11 am
S220C
Fri, 3 Nov
11 am – 12 pm
S220C

Tips to Increase Diver Conversions

What is your conversion rate from Discover Scuba® Diving to Open Water Diver? Open Water to Advanced Open Water Diver? Learn how to increase your diver conversion rates and how to strategically link courses to increase continuing education certifications.

Wed, 1 Nov
1 pm – 2 pm
S220C
Fri, 3 Nov
4 pm – 5 pm
S220A/B

Leveraging My PADI Club to Engage and Grow Your Business

What is My PADI Club? How do you sell it? What’s in it for you? Come learn all about My PADI Club and discover how you can use it to attract new divers and keep current divers engaged.

Wed, 1 Nov
10 am – 11 am
S220C
Thu, 2 Nov
3 pm – 4 pm
S220A/B

New Trends in Social Media to Reach New Divers

You use social media in your current business, but are you using all the tools to reach new divers? Learn how you can use virtual reality, 360 videos, Facebook Live video feed, Facebook eCommerce and Instagram to increase exposure and drive traffic to your business.

Thu, 2 Nov
10 am – 11 am
S220A/B
Fri, 3 Nov
1 pm – 2 pm
S220A/B

Successful Conversion Tactics for Resorts

Discover new and different ways to increase conversions in resort markets by making small changes to your current efforts.

Wed, 1 Nov
3 pm – 4 pm
S220C
Fri, 3 Nov
2 pm – 3 pm
S220C

Top 10 Customer Service Complaints

When does customer service conflict with PADI Quality Management? We’ll discuss the top complaints that may or may not be Quality Assurance issues but can still create headaches for you. These include failing to provide agreed-to services, failure to disclose details and conditions of a divemaster internship program, and poor maintenance of rental equipment, to name a few.

Wed, 1 Nov
4 pm – 5 pm
S220A/B
Thu, 2 Nov
3 pm – 4 pm
S220C

Engaging with Chinese Consumers

With more than one in 10 international tourists worldwide from China, it’s no wonder more businesses want to know more about engaging with Chinese consumers. This year alone there were more than 120 million outward-bound journeys from China, of which around half were for leisure. If you wish to cater to the Chinese market, you need to tailor language, products and services. Join us and explore digital marketing strategies for your website and social media channels, as well as ideas and strategies for your business to supercharge your dive operation in the Chinese market now and beyond.

Wed, 1 Nov
11 am – 12 pm
S220A/B
Fri, 3 Nov
10 am – 11 am
S220C

Shark and Ray Tourism: Building a Better Future for Sharks and Rays

One in four shark and ray species faces extinction driven by overfishing. Yet shark- and ray-related tourism is on the rise. Diving and snorkeling can offer powerful and sustainable economic alternatives. Join Project AWARE® for this interactive workshop and discover how you can put best practice at the heart of your business. We’ll share lessons from the field and work together to help create specific guidelines appropriate to your local community. If you want to use tourism to help conserve sharks and rays in your location then this workshop is for you!

Thu, 2 Nov
11 am – 12 pm
S220C
Fri, 3 Nov
1 pm – 2 pm
S220C

PADI Swim School: How to Grow Your Scuba Business

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

Thu, 2 Nov
2 pm – 3 pm
S220C
Fri, 3 Nov
10 am – 11 am
S220A/B

EVE Diving Services Will Grow Your Business

Come see how the EVE Complete System can help you overcome the barriers of cost, time and training. This miniseminar will show you all the benefits of EVE including: EVE Splash, integrated website and marketing tools, the new EVE Instructor app, EVE online training and much more.

Wed, 1 Nov
2 pm – 3 pm
S220A/B
Thu, 2 Nov
4 pm – 5 pm
S220C

Tec Seminars located in the PADI Booth Tec Resource Centre

The Devil is in the Details: What Incident Data Tell Us

Excluding those with medical causes, most fatal dive accidents have violations of accepted practices that cause and/or contribute. Building on last year’s popular “The Mathematics of Diver Risk” presentation, this miniseminar dives into the who/what/whens of poor decisions cascading into catastrophic consequences, possible causes and what we can do about them.

Everything You Wanted to Know About Rebreathers But Were Afraid to Ask

Interested in diving a rebreather but don’t know where to start? Attend this informational seminar to learn the difference between eCCRs and mCCRs, back mount and over-the-shoulder counterlungs, radial and axial scrubbers and more.

Reserve your hotel room today!


A limited number of hotel rooms are still available at the Rosen Centre Hotel at the special rate of $189 US per night (plus tax and resort fee). The price includes complimentary parking, internet and access to the hotel’s fitness centre. Staying at the hotel puts you at the centre of the action – the PADI Social, PADI Course Director Update, Emergency First Response Instructor Trainer course and other PADI programs take place there. Email christine.grange@padi.com to receive the special room rate today.

 

PADI Business Academy Outbound Chinese Tourism – Koh Samui & Kuala Lumpur

8 Sep

Don’t miss the last PADI Business Academy Outbound Chinese Tourism seminars for 2017!

Koh Samui – Sunday, 10 December 2017 – Register now

Kuala Lumpur – Wednesday, 13 December 2017 – Register now

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

BONUS – Early Bird Offer

Register your place before Sunday, 29 October for Koh Samui or before Wednesday, 1 November for Kuala Lumpur to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

PADI Business Academy Manila 2017

4 Jul

Join us on the 11th and 12th of October 2017 in Manila for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

BONUS – Early Bird Offer

Register before Wednesday 30 August and receive AUD$30 off the cost of your registration. Plus, if you register and pay for three people, you will receive the fourth registration free!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

Five Reasons to Attend an Exhibition

30 Jun

Thinking about attending an exhibition outside of diving but don’t really know the benefits? There are many reasons attending exhibitions can help grow your business, but here are five fabulous reasons.

Don’t forget if you’re planning on attending an exhibition (or dive show) to let us know! This will ensure you gain maximum exposure plus, you can find out what support you may be eligible for including marketing collateral, promotional offers or even financial credit for attending!

So contact your PADI Regional Manager if you plan on leveraging your business at any exhibition or dive show.

  1. Connect with new consumers – Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with potential new divers. Acquisition of new customers is fundamental for any business to thrive. An expo allows you to engage in person with hundreds or even thousands of potential new customers to compliment your online marketing efforts.
  2. Put your brand out there – It’s one thing to have a fantastic website and social pages, but getting out there and putting a face to your brand can be quite effective. Set up a booth that stands out amongst the rest. Being able to promote such an amazing experience as diving really lets you stand out. You could even offer prizes or small giveaways with your branding.
  3. Increase your sales – People who are attending expos are generally interested in the theme of the expo and are ready to buy. Lifestyle expos, sport expos, travel expos and career expos are just a few examples of events that can lead to sales. Attending an expo is a great direct marketing technique to grow your customer base.
  4. Networking & B2B Opportunities – Attending an expo is a great way to network with other business owners and managers from different industries such as travel, accommodation and transport. You are able to share and gain new ideas, expand your knowledge base and even explore new Business-to-Business (B2B) opportunities.
  5. Have fun! – Yes, expos can be quite fun for you and your staff! Nothing gives your business and staff more of a competitive edge than positive energy! Plus, it’s always great to have fun when you’re working to grow your business.

Importantly, remember to contact your PADI Regional Manager if you plan on joining an expo or dive show as there are a range of support and benefits that PADI offers.

Dive shows PADI is exhibiting at or attending with staff.

Dive Expo/Dive Show Date Location
ISPO Shanghai 6-8 July 2017 Shanghai, China
Diving Resort Travel Expo (DRT) Beijing 7-9 July 2017 Beijing, China
Australian International Dive Expo 3-7 August 2017 Sydney, Australia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China
Diving Resort Travel Expo (DRT) Philippines 8-10 September 2017 Manila, Philippines
Asia Dive Expo (ADEX) Shenzhen 8-10 September 2017 Shenzhen, China
Diving Resort Travel Expo (DRT) Hong Kong 15-17 December 2017 Hong Kong

PADI Business Academy Outbound Chinese Tourism – Cebu

12 Apr

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This year we are kicking off our first PADI Business Academy Outbound Chinese Tourism in Cebu, Philippines on Monday, 19 June 2017.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Register Now

BONUS – Early Bird Offer

Register your place before Monday, 8 May to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.
The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

PADI Business Academy Bali

7 Apr

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Join us on the 6th and 7th of June 2017 in Bali for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

Join PADI at the Malaysian International Dive Expo 2017

4 Apr

Come visit the PADI Booth at the Malaysia International Dive Expo (MIDE) from Friday 12th until Sunday 14th May 2017 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.

Now in its 12th year, MIDE is a must-visit exhibition with a purpose to expand the dive market inside and outside Malaysia. It is an important meeting place and networking hub for dive businesses, consumers and industry players.
MIDE 2017 has moved to a larger hall to showcase more than 2000 exhibitors over a space of 12,000sqm, with an average minimum of 10,000 visitors.

Together with the Asia Dive Conference (ADCON), MIDE is a one stop shop for those interested and involved in the dive industry to come together for business opportunities, dive education, diving technology innovation and to broaden the scope and popularity of recreational scuba diving.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at TDEX with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! For more information, contact your PADI Regional Manager.

You can view the full list of Dive Shows & Events PADI is exhibiting at in 2017 here.