PADI Specialty of the Quarter – 2018

We are excited to announce the launch of the PADI Specialty of the Quarter campaign (Asia Pacific) which focuses on the promotion of different PADI specialties each quarter.

This campaign and accompanying marketing tools will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

PADI Specialty of the Quarter 2018 Schedule

Each quarter there will be two PADI Specialty courses. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

Quarter 1
PADI Enriched Air Diver Specialty course
PADI Deep Diver Specialty course

Quarter 2
PADI Peak Performance Buoyancy Specialty course
PADI Night Diver Specialty course

Quarter 3
PADI Underwater Navigation Specialty course
PADI Equipment Specialist Specialty course

Quarter 4
PADI Digital Underwater Photographer Specialty course
PADI Wreck Diver Specialty course

The artwork for each Specialty of the Quarter will be available 2 weeks before each quarter. This will be emailed to you but is also downloadable from the PADI Pros Site.

Resources and Tools

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional and Simplified Chinese which includes web banners, headers, and more.



Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on

Five Tips for Managing Online Business Reviews

When it comes to consumer decisions online, credibility is everything. Multiple surveys show that most people trust online reviews as much as personal recommendations.

With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.

Here are five tips to guide you in managing your business’s reputation online.

1. Create your own positive presence. Customers are going to look you up online, so make sure they find what you want them to know.

  • Promote your business via your website, blog and social media sites, and put effort into creating relevant and informational content about what you offer.
  • Write short bios about yourself, your company story, what your business does, and include great photos or video.
  • Claim free business listings on appropriate online directories and social media networks. There is no cost and you control the company description and general information to present your business in the best light.
  • Pro-actively ask customers for positive reviews. This is an essential part of any online reputation management strategy. Often, people won’t think to post a review, but will be more than happy to when asked. Having positive reviews on your website is a great way to generate quality content.
  • Positive and optimized content can show up higher than the negative comments on search engine results pages. If you have a dominant number of positive reviews, your chances of losing a potential customer from the few critical comments is much less.

2. Be active on social media. If you have social media profiles, you need to update content regularly.

  • Because your profiles are a reflection of your business, you want to ensure they are current and energized.
  • Always remember that social media is a public forum. Never post images or comments you don’t want the whole world to see.

3. Listen to what others are saying. People are going to talk, so you need to stay on top of what is being said about your business.

  • Reviews or comments don’t go away. You need to take control of what is being said, whether it’s good or bad.
  • View your Twitter, Facebook, LinkedIn, and Google+ pages and accounts “as public” or “as Page Visitor” so you can see what they look like when someone stumbles upon them
  • Set up a Google Alert on your business name, or use another online reputation management tool. This allows you to track any mention of your business and see overall reactions to your brand online.
  • Add a feedback form to your website or send customer satisfaction surveys to your customers to hear their thoughts and sentiments directly.

4. Be proactive, not reactive. Negative comments can be addressed in a way that shows potential customers that you care about your consumers.

  • Some public relations professionals advise not to respond publicly in some cases, because your response has the risk of fueling more negative comments. On the flip-side, there are also strong advocates of replying and using the situation to create a positive outcome. Carefully consider the potential upsides and downsides of responding to a negative post before deciding.
  • Definitely don’t respond if you’re going to be aggressive, and never accuse a reviewer of being fake. Take time to calm down before responding.
  • A good guide is to address concerns in a timely manner and actively try to remedy the situation.

5. Respond professionally. Responding to negative comments in a professional and positive manner can actually result in an overall positive experience and outcome.

  • Even if you don’t change the negative reviewer’s perspective, a well-crafted response shows others that you care and you want to create positive experiences.
  • If you do choose to respond to negative or critical comments, follow these guidelines:
    • Acknowledge the issue or complaint by thanking the person for sharing the concern.
    • Empathize with the person and explain that you understand the concern.
    • Ask what you can do to fix the problem.
    • Explain the steps that your business takes to provide the best customer experience possible.
    • Share the steps you are going to take to follow up or look into the matter.
    • Offer some incentive for giving your business a second chance.

Businesses are more vulnerable to online attacks on their reputation than ever before. Taking proactive actions to optimise positive reviews and manage negative ones will help you minimise this vulnerability.

For more information about best business practices, marketing and customer service, plan to attend a 2018 PADI Business Academy in your area.

PADI Members Achieve Record Certifications in 2017

Record Certifications in 2017

For the 8th consecutive year, PADI Asia Pacific is pleased to congratulate PADI Members who in 2017 certified more PADI Divers in the Asia Pacific region than any year in PADI’s 52 year history!

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. In 2017 you helped to improve the lives of more people than ever, opening their eyes to the magic of the underwater world.

Danny Dwyer, Vice President at PADI Asia Pacific said:

Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2017, the 8th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

There are some big, exciting things in store for PADI and PADI Members in 2018 and we can’t wait to work with you to continue the industry growth.

As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

PADI Instructor Examinations for December, 2017

01 December | Amed, Indonesia

01 December | Jakarta, Indonesia

02 December | Sanya, China

02 December | Mabul, Malaysia

05 December | Sihanoukville, Cambodia

05 December | Malapascua, Philippines

06 December | Gili Islands, Indonesia

08 December | Dumaguete, Philippines

09 December | Cairns, Australia

09 December | Bali, Indonesia

11 December | Liloan, Philippines

11 December | Boracay, Philippines

11 December | Phu Quoc, Vietnam

12 December | Gold Coast, Australia

12 December | Nusa Lembongan, Indonesia

14 December | Nha Trang, Vietnam

16 December | Melbourne, Australia

16 December | Sydney, Australia

16 December | Zhuhai, China

16 December | Rarotonga, Cook Islands

16 December | Singapore, Singapore

16 December | Jeju Island, South Korea

16 December | Koh Phangan, Thailand

16 December | Phuket, Thailand

18 December | Khao Lak, Thailand

19 December | Koh Tao, Thailand

Career Opportunity: Regional Manager for Region 12

PADI Asia Pacific has a career opportunity for a Regional Manager for Region 12 (Malaysia, Singapore and Brunei).

The Regional Manager will provide sales consultation and support for PADI Members in the region.  You will be a primary contact for PADI Members and provide localised service, support and liaison while supporting PADI’s goals for growth.

We are seeking a PADI IDC Staff Instructor as a minimum (Course Director is preferred) with at least 2 years’ experience within the Recreation Diving Industry, Dive store retail experience preferred.

The Regional Manager is required to live and operate within the region therefore appropriate citizenship, residency or ability to secure relevant visa or work permit is essential.

For further information please visit the Careers Page on

To Apply:

Please send your CV to Alison Vasek, Human Resources Manager at

Applications close: Friday, 19th January 2018

Announcement: Johnny Chew, PADI Regional Manager

We regret to announce that after more than 15 years of service, Johnny Chew will step down from the position of Regional Manager for Region 12 (Malaysia, Singapore, Vietnam and Cambodia) effective from 23rd March 2018.

Johnny joined PADI in 2002 and since that time he has been providing personalised customer service and support to PADI Dive Centres, Resorts and Members within Region 12. Johnny’s contributions to PADI are greatly appreciated and he will be greatly missed by all his colleagues.

During the next 3 months, Johnny will continue to support PADI Members in Region 12 to ensure continuity of service levels and remains contactable at

Please join us in extending our best wishes to Johnny and wishing him the very best in the future.

PADI Reaches Over 1 Billion Consumers Throughout 2017

Each and every day, the PADI team works hard to spread the word of diving to encourage more people to discover and continue diving through PADI Members.

Dedicated marketing specialists in the Asia Pacific office, and other global headquarters, execute marketing strategies to promote the life-changing opportunities and adventure diving offers, as well as showcasing just how easy it is to get started.

The result? PADI reached over one billion consumers globally through advertising and media during 2017.

In addition to the above advertising and media, the PADI team executes a range of other marketing strategies involving email marketing, social media, events, print and public relations channels just to name a few examples. PADI Facebook alone has nearly 1.8 million fans!

Watch the quick video below for a one minute overview.

For more information on the marketing undertaken by PADI contact or your PADI Regional Manager.