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Promote your dive shop in 2018 at a PADI-attended Dive Expo

15 Dec


PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts and to promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2018.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2018:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 22 – 25 February 2018 Seoul, South Korea
Asia Dive Expo (ADEX) 6 – 8 April 2018 Singapore, Malaysia
Malaysia International Dive Expo (MIDE) 4 – 6 May 2018 Kuala Lumpur, Malaysia
Thailand Dive Expo (TDEX) 10 – 13 May 2018 Bangkok, Thailand

*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to inquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2018!


PADI Business Academy Lite is Back in 2018!

12 Dec

We are pleased to announce that the PADI Business Academy seminars will return in 2018. The one day seminars will kick off in South Korea in February.

The PADI Business Academy Lite is a combination of presentations and hands-on workshops. You’ll explore digital marketing strategies for your website/social media channels as well as ideas and strategies for your business relating to sales and customer service to assist in supercharging your dive operation in 2018 and beyond.

2018 Presentation Topics

Over the course of the day attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales
  • Social Media
  • Customer Service

The following PADI Business Academy Lite Seminars are scheduled across Asia Pacific for 2018.

Day Month Location Language
19 February Jeju, South Korea Korean
21 February Seoul, South Korea Korean
12 March Fiji English
31 May Chennai, India English
12 September Brisbane, Australia English

Bonus – Early Bird Offer

Register today, to avail of AUD $20 off your ticket. You’ll also receive your 4th ticket free with 3 paying attendees.

Click here to register

To ensure a custom-tailored learning environment, the number of attendees are limited, so don’t delay. If you haven’t attended a Business Academy Lite before, we strongly encourage you to not miss out and sign up today.

Attendance at a PADI Business Academy Lite will result in PADI Member Seminar credit for:

  • PADI Master Instructor applications.
  • PADI Course Director Training Course application.

PADI Business Academy Lite includes:

  • PADI Business Academy polo shirt.
  • Lunch and snacks/beverages in breaks.
  • USB filled with resources.

*Price does not include airfare, hotel or transportation costs. All other expenses incurred will be the responsibility of the participant. Dates and locations are subject to change, please refer to the PADI Pros’ Site for the latest information.

Contact your PADI Regional Manager or email for more information.


PADI Business Academy Outbound Chinese Tourism – Koh Samui & Kuala Lumpur

15 Nov

PADI_Business_Academy_2Don’t miss the last PADI Business Academy Outbound Chinese Tourism seminars for 2017!

Koh Samui – Sunday, 10th December 2017 – Register now

Kuala Lumpur – Wednesday, 13th December 2017 – Register now

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and spark growth in all operational aspects of your business.

What will be covered?

  • What the Chinese Consumer is Worth to Your Business
  • Elements of a Successful Website
  • Social Media – Weibo, WeChat and Video Platforms Such As Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral Programs and Implementation
  • Chinese Instructor Development Opportunities
  • Marketing tools and Chinese Services Available to PADI Members

Register your place today to guarantee your seat at the last 2017 PADI Business Academy Outbound Chinese Tourism seminars.

We look forward to seeing you soon!