PADI Business Academy (PBA) has a primary goal of helping you operate a more
successful dive centre or resort. By learning about or improving your skills in
a range of business and marketing areas, you will leave the program more
knowledgeable and informed than before you started. Plus – it’s a great
opportunity to have some fun and network with your dive industry colleagues!
Business Academies have proven to be a success over the years, with hundreds of
successful dive shop owners, managers and instructors attending to improve
At the PADI Business Academy,
attendees can expect to gain further knowledge on the following topics:
Sales & Pricing
Email & Messenger Marketing
PADI’s Digital Space
Social Media & Video
Tourism & Niche Markets
also be dedicated workshop time at the conclusion of the day, where PADI staff
will help you work on specific action plans for your dive operation.
PADI Business Academy Lite (One Day) Schedule
This is your last chance to register for the upcoming PADI Business Academy- Outbound Chinese Tourism in Tawau on Wednesday 12th December 2018.
Did you know that more than one in ten international tourists worldwide are from China? Last year alone there were over 120 million outward-bound journeys from China, of which around half were leisure.
With the rapid growth of Chinese tourists travelling overseas, PADI Business Academy- Outbound Chinese Tourism is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.
Over the course of the day, attendees can expect to gain further knowledge on the following topics:
What the Chinese Consumer is worth to your business
Elements of a Successful Website
Social Media- WeChat, Weibo & Video Platforms
User Generated Content and it’s direct impact on business
Effective Instructor Development Opportunities
E-commerce and Online Travel Agents
Marketing tools and Chinese Services available to PADI Members
There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.
This is your last chance to take advantage of the early bird offer for the PADI Business Academy- Outbound Chinese Tourism in Tawau on Wednesday 12th December 2018.
Register your place before Wednesday 31st October 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!