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PADI Business Academy Manila 2017

4 Jul

Join us on the 11th and 12th of October 2017 in Manila for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

BONUS – Early Bird Offer

Register before Wednesday 30 August and receive AUD$30 off the cost of your registration. Plus, if you register and pay for three people, you will receive the fourth registration free!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

PADI Business Academy Outbound Chinese Tourism – Cebu

12 Apr

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This year we are kicking off our first PADI Business Academy Outbound Chinese Tourism in Cebu, Philippines on Monday, 19 June 2017.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Register Now

BONUS – Early Bird Offer

Register your place before Monday, 8 May to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.
The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

PADI Business Academy Bali

7 Apr

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Join us on the 6th and 7th of June 2017 in Bali for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

PADI Business Academy Bangkok

3 Apr

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Join us on the 16th and 17th of May 2017 in Bangkok for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

PADI Business Academy Lite in Singapore was an absolute success!

23 Jan

PADI members gathered on Monday 16 January 2017 in Singapore to explore digital marketing strategies to improve overall effectiveness of business initiatives.

The day consisted of presentations and workshops lead by PADI Marketing Executive, Sheridan Hatcher and Territory Director, Tim Hunt.

Attendees explored strategies for website and social media channels, plus ideas and strategies for their business relating to sales and customer service.

Thanks to all participants for their commitment to the diving business.

pba-lite-singapore-attendees

Missed out on the PADI Business Academy Lite in Singapore? Never fear, we could be coming to a town near you soon. See below for dates and venues including our PADI Business Academy two day seminars and our PADI Business Academy Outbound Chinese Tourism seminars.

2017 PADI Business Academy Lite (One Day) Schedule

Business Academy Dates
Shanghai, China (Presented in Chinese) 5th April 2017
Taipei, Taiwan (Presented in Chinese)  12th April 2017
Melbourne, Australia 2nd May 2017
Nadi, Fiji 10th May 2017
Wellington, New Zealand 31st July 2017

2017 PADI Business Academy (Two Day) Schedule

Business Academy Dates
Jeju, South Korea (Presented in Korean) 3rd – 4th April 2017
Bangkok, Thailand 16th – 17th May 2017
Bali, Indonesia 6th – 7th June 2017
 Manila, Philippines 11th – 12th October 2017

2017 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Business Academy Dates
Cebu, Philippines 19th June
Koh Samui, Thailand 10th December
Kuala Lumpur, Malaysia 13th December

So what are you waiting for? Email alison.hush@padi.com.au or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2017 and beyond.

Review of PADI Business Academy – Outbound Chinese Tourism

10 Jan

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All photos supplied by Legend Diving Lembongan

Following their attendance the the PADI Business Academy – Outbound Chinese Tourism in Bali, Ricardo and Isabel from Legend Diving Lembongan wanted to review their experience, to let others know what they got out of it.

Q: Why did you decide to attend a PADI Business Academy – Outbound Chinese Tourism?

A: Having a Chinese PADI Instructor as part of our team has been very useful in setting up our Chinese social media channels and they have an understanding of how to communicate with this audience. However, the PADI Marketing Department knows how best to penetrate the Chinese market and communicate with those interested in the diving industry.

Q: What did you learn about at PBA – OCT? 

A: We got many tips on how to improve the performance of our Chinese social media platforms and ways to make our existing website more visible amongst the Chinese market. 15288619_1153313118116539_5978391683554868616_o

QHow do you see Legend Diving Lembongan benefiting from the things you learnt? 

A: The Chinese market is a huge source of customers ready for the diving industry. Legend Diving Lembongan is located in an area frequented by Chinese Tourists. We now have all the important tools to be ready to conquer this market. 15230784_352762705085074_8514058374192694041_n

Q: What would you say to any other PADI Member thinking about attending a future PBA – OCT? 

A: Update yourselves, learn the trends and market demands, and get ready for it.

If you have any questions about upcoming PADI Business Academy – Outbound Chinese Tourism events, please contact marketing@padi.com.au

PADI Business Academy 2017 Schedule

9 Jan

business academy logoEducate the whole team in cutting edge strategies to increase customer acquisition and improve profitability.

2017’s PADI Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

You’ll explore a range of digital marketing strategies for your website, email marketing and social media channels as well as sales and customer service ideas and strategies for your business. The inclusion of workshops will enable you to put your new learnings into practice.

Sheridan Hatcher, Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees.

“We will aim to help you achieve your business goals set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” Sheridan says.

2017 PADI Business Academy Lite (One Day) Schedule

Day Month Location
18 January Singapore
5 April Shanghai, China (Presented in Chinese)
12 April Taipei, Taiwan (Presented in Chinese)
2 May Melbourne, Australia
10 May Nadi, Fiji
31 July Wellington, New Zealand

 2017 PADI Business Academy (Two Day) Schedule

Day Month Location
3-4 April Jeju, South Korea (Presented in Korean)
16-17 May Bangkok, Thailand
6-7 June Bali, Indonesia
11-12 October Manila, Philippines

2017 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location
19 June Cebu, Philippines
10 December Koh Samui, Thailand
13 December Kuala Lumpur, Malaysia

So what are you waiting for? Email marketing@padi.com.au or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2017 and beyond.