First PADI Business Academy in 2014 Complete!

The first PADI Business Academy for 2014 has been held in Manila, Philippines from 14th – 15th May with a total of 14 PADI Retail & Resort Association Members in attendance.

Held at the InterContinental in Makati City, PADI Retail & Resort Association Members collaborated to learn ways in which they can help to grow their dive centre and it also gave them the prime opportunity to network with their fellow peers.

Topics covered over the two-day programed included –

  • Is Your Website Working For You?
  • Blogging
  • Facebook
  • You Tube
  • Google+
  • Instagram
  • Email marketing
  • ScubaEarth
  • eLearning
  • Marketing to Chinese speaking customers

PADI Business Academy attendees in 2013 were thrilled with a 13.6% increase in total diving certifications compared with 2012 – let’s see what 2014 brings! Next stop, Bangkok, on 20th – 21st May.


PADI Business Academy – additional member support

The first PADI Business Academy was this year in Manila, Philippines. It almost goes without saying that it was a huge success with excellent feedback from the members participating. Its the third consecutive year that Manila is hosting this 2 day seminar.

One of the extra services PADI Asia Pacific offers, is a follow up visit from our Marketing Executive Sheridan Hatcher. The 3-4 hour service visit offers support with all eMarketing areas and Social Media support available. This service is offered free of charge to all PADI 5 star facilities and is in very high demand.

PADI 5 star IDC Dive Buddies in Manila


Sheridan Hatcher working with PADI 5 star IDC DIVE BUDDIES in Manila.


There is a waiting list to have a visit from Sheridan Hatcher, but don’t let that hold you back. For the Philippines, please contact the Regional Manager Jimmy Christrup ( and he will assist you setting up a meeting.


Its worth mentioning that shops that are attending the PADI Business Academies, have a average of 16% increase in Entry level courses.

Business Academy Bangkok – Book now!

Business Academy

Book your spot at the PADI Business Academy in Bangkok, Thailand which takes place on 20 – 21 May 2014. Follow up results from PADI Members in Asia Pacific revealed that the group of 108 PADI Retailers and Resorts who completed the PADI Business Academy in 2013, enjoyed an average increase of 13.6% in diving certifications compared with 2012. This highlights the tangible benefits that PADI Business Academies provide for PADI Dive Centres and Resorts.

Date Location Venue
20 -21 May, 2014 Bangkok, Thailand Crowne Plaza Bangkok Lumpini Park

Refer to online brochure for other locations in the Asia Pacific region.

At the PADI Business Academy, you’ll explore the latest, modern-day, cutting-edge business techniques and walk away from the two-day program armed with tools to implement strategies most valuable to your business. To ensure a custom-tailored learning environment, the number of attendees is limited, so the Business Academy staff can really focus on you. Following the completion of Business Academy, PADI Staff will follow-up with you throughout the year to help you reach your business goals set during the program.

PADI Business Academy tuition fees are offered through three tiers: 5 Star Dive Centres/Resorts, Dive Centres/Resorts and Individual Members. Tuition fee includes tuition for one member, a USB drive filled with PADI Business Academy materials and a cocktail reception.  Plus, with every four paid attendees from your store, you’ll receive a free tuition credit for a fifth member of your staff – making the decision to attend even easier.

The online brochurecontains detailed information about the various workshops and a schedule of events. View the online brochure.

The PADI Business Academy program is filling up quickly and numbers are strictly limited so PADI staff can provide you with personal attention. So don’t delay – contact your PADI Regional Managers Gio Cacchione and Andy Auer or download the registration form to enroll in the PADI Business Academy program and prepare to transform your business for success in 2014.

Why attend the PADI Business Academy

PADIBusiness Academy Regional Manager Giovanni Cacchione recently joined Bas van Riemsdijk and Marie-Lise Roux to have a chat about their experience at the PADI Business Academy in 2012 and share their successful story.

Bas and Marie currently live in Koh Tao, Thailand. Bas is a PADI Course Director whereas Marie is a Master Instructor. After applying all the knowledge gained at the Business Academy, their website had a growth of 40% for Entry level and ConEd courses and an additional 20% for professional levels.

RM: When did you setup your website and how did the Business Academy effect your bookings?

Marie: We setup the website around August 2011. During the first year, the amount of bookings was quite low; however, after participating to the Business Academy in 2012 we saw an enormous increase of enquiries. Our website started as a simple project, but with the tools that the PADI Staff gave us in Bangkok, we discovered that even a simple website could have a lot of potential. The key of a successful website is to make sure it ranks high in all Search Engines such as Google or Bing, know how to use and integrate all social media platforms and maintain fresh content on a blog.


RM: Did you have a blog when first launching your website?

Marie: We did not have one until 2012. With the support of the PADI staff, we actually started one live at the Business Academy. Now, when I blog, I feel like a kid in a candy shop: I try different keywords, link pictures to our website, and share our stories via Facebook and twitter. After two years, I can say that a blog generates a lot of traffic.


RM: Which are the main Social Media Platforms you rely on?

Marie: We find Facebook incredibly powerful if you know how to use it properly. We gained so many interesting tips at the Business Academy, one for example: how to target specific demographics in order to be more effective and reach potential customers. In addition, we have linked our Facebook business page to Twitter so with one post we update two different platforms!


RM: Is there any areas of your business plan that you are currently working on?

Marie: We want to improve our You Tube channel. A few years ago, I became a professional underwater videographer, the plan is to soon buy a camera and create various marketing videos. Until then we rely on all the PADI videos from the PADI Producer YouTube Channel, which we find very useful.


RM: Is there any tips related to your success you would like to share?

Marie: I would like to say that it is not just about spending hours behind a computer but also about striving for excellent customer service once the client arrives at the dive centre. Following up a booking and making sure our students have an unforgettable experience is our main goal. Finally yet importantly, I would highly recommend taking part in the PADI Business Academy, it definitely helped us grow our business!


During the two-day PADI Business Academy, you’ll receive targeted, contemporary business training custom-tailored to meet your specific business needs and designed to increase your bottom line. Through six hands-on workshops, the PADI Business Academy curriculum delivers proven tactics and techniques you can immediately implement in your business. Additionally, you and your staff will have the opportunity to interact and network with other participants during this invigorating program.

If you are interested in participating in the next available seminar, please contact Lisa Romeo