Why attend the PADI Business Academy

PADIBusiness Academy Regional Manager Giovanni Cacchione recently joined Bas van Riemsdijk and Marie-Lise Roux to have a chat about their experience at the PADI Business Academy in 2012 and share their successful story.

Bas and Marie currently live in Koh Tao, Thailand. Bas is a PADI Course Director whereas Marie is a Master Instructor. After applying all the knowledge gained at the Business Academy, their website had a growth of 40% for Entry level and ConEd courses and an additional 20% for professional levels.

RM: When did you setup your website and how did the Business Academy effect your bookings?

Marie: We setup the website around August 2011. During the first year, the amount of bookings was quite low; however, after participating to the Business Academy in 2012 we saw an enormous increase of enquiries. Our website started as a simple project, but with the tools that the PADI Staff gave us in Bangkok, we discovered that even a simple website could have a lot of potential. The key of a successful website is to make sure it ranks high in all Search Engines such as Google or Bing, know how to use and integrate all social media platforms and maintain fresh content on a blog.


RM: Did you have a blog when first launching your website?

Marie: We did not have one until 2012. With the support of the PADI staff, we actually started one live at the Business Academy. Now, when I blog, I feel like a kid in a candy shop: I try different keywords, link pictures to our website, and share our stories via Facebook and twitter. After two years, I can say that a blog generates a lot of traffic.


RM: Which are the main Social Media Platforms you rely on?

Marie: We find Facebook incredibly powerful if you know how to use it properly. We gained so many interesting tips at the Business Academy, one for example: how to target specific demographics in order to be more effective and reach potential customers. In addition, we have linked our Facebook business page to Twitter so with one post we update two different platforms!


RM: Is there any areas of your business plan that you are currently working on?

Marie: We want to improve our You Tube channel. A few years ago, I became a professional underwater videographer, the plan is to soon buy a camera and create various marketing videos. Until then we rely on all the PADI videos from the PADI Producer YouTube Channel, which we find very useful.


RM: Is there any tips related to your success you would like to share?

Marie: I would like to say that it is not just about spending hours behind a computer but also about striving for excellent customer service once the client arrives at the dive centre. Following up a booking and making sure our students have an unforgettable experience is our main goal. Finally yet importantly, I would highly recommend taking part in the PADI Business Academy, it definitely helped us grow our business!


During the two-day PADI Business Academy, you’ll receive targeted, contemporary business training custom-tailored to meet your specific business needs and designed to increase your bottom line. Through six hands-on workshops, the PADI Business Academy curriculum delivers proven tactics and techniques you can immediately implement in your business. Additionally, you and your staff will have the opportunity to interact and network with other participants during this invigorating program.

If you are interested in participating in the next available seminar, please contact Lisa Romeo



Book your spot at a PADI Business Academy in 2014

PADI_BA_logo_v2 copyPADI Business Academy powers up again in Asia Pacific to revolutionize the Dive Industry. Follow up results from PADI Members in Asia Pacific revealed that the group of 108 PADI Retailers and Resorts who completed the PADI Business Academy in 2013, enjoyed an average increase of 13.6% in diving certifications compared with 2012, highlighting the tangible benefits that PADI Business Academies provide for PADI Dive Centres and Resorts.

PADI Business Academy is a hands-on workshop where you’ll explore the latest modern-day business techniques and walk away from the two-day program armed with tools to implement strategies most valuable to your business.

PADI Asia Pacific is looking forward to working closely with PADI Dive Centres/ Resorts through a follow up eMarketing Consultation after a Business Academy completion, ensuring you get maximum success from the program.

PADI will present the latest updates from the following topics:

  • Is Your Website Working For You?
  • Blogging
  • Facebook
  • You Tube
  • Google+
  • Instagram
  • Email marketing
  • ScubaEarth
  • eLearning
  • Marketing to Chinese speaking customers

To ensure a custom-tailored learning environment, the number of attendees is limited, so that Business Academy staff can really focus on you. So don’t delay – contact your PADI Regional Manager or complete the Registration Form and send to Lisa Romeo; lisa.romeo@padi.com.au to enrol in a PADI Business Academy program and prepare to transform your business for success in 2014.

If you have not yet attended a Business Academy, we strongly encourage you to not miss out and sign up for a Business Academy today.

Six two-day Business Academy programs are scheduled across Asia Pacific for 2014. Check out the dates and locations and get ready to power up your business!

2014 Calendar – Business Academy in Asia Pacific




Manila, Philippines 14th – 15th May Intercontinental, Manila
Bangkok, Thailand 20th – 21st May Crowne Plaza Bangkok Lumpini Park
Bali, Indonesia 3rd – 4th June Sanur Paradise Plaza Hotel
Sydney, NSW, Australia 17th – 18th June Rydges, Sydney Airport
Auckland, New Zealand 23rd – 24th June Holiday Inn Auckland
Melbourne, VIC, Australia 6th – 7th August Hemisphere Conference Centre and Hotel

PADI Business Academy – Dates for 2013

PADI Retailers and Resorts around the world have the opportunity to power up at PADI Business Academies again in 2013. Through six hands-on workshops, the PADI Business Academy curriculum delivers proven tactics and techniques you can immediately implement in your business. During the two-day PADI Business Academy, you’ll receive targeted, contemporary business training custom-tailored to your specific needs that will help increase your bottom line. More than 450 PADI Retailers and Resorts attended the programs in 2012 that included information, tools and workshops on how to improve websites, Social Media Strategies, customer relationship management, Sales Training, Pricing Strategies and PADI eLearning® Strategies. Six two-day Business Academy programs are scheduled for 2013 and space is strictly limited.

Below are the dates and locations for the PADI Business Academies in Asia Pacific.

The full brochure and registration forms are available on the PADI Pros’ Site.

BA 2013

Please note that dates and venues are subject to change.

For further assistance contact your PADI Regional Manager or PADI Customer Service Team.