By now you’ve heard that PADI® has partnered with GoPro to present the three-part Evolution video contest series, which will run through 2019. It’s now down to just two parts, since the CAPTURE contest ended 30 May (with more than 1,200 entries). If you missed your chance to enter the CAPTURE contest, there’s still an opportunity for you or your divers to win great prizes.
The second contest, EDIT, opens 1 July and closes 15 August, and tests video-editing skills by asking you to artfully piece together a series of clips provided by GoPro. (The final contest, CAPTURE/EDIT, runs 16 September through 31 October and requires putting everything together – capturing and editing – into one awesome story.) While the focus is on editing GoPro’s underwater clips, the EDIT contest is still a great opportunity to grow your business:
Sell the Digital Underwater Photographer specialty. The Digital Underwater Photographer specialty course doesn’t just teach how to shoot great stills and video; it teaches divers how to tell a story. This includes shooting and editing. Whether it’s Adobe Premiere Pro, Windows Movie Maker, Final Cut Pro or even GoPro’s free-to-download Quik software, there are dozens of great video editing programs your students can learn. Quik makes video editing seamless with panning and time-lapse effects, and the ability to sync music to clips with just a few clicks. Sell your divers the complete storytelling experience with a Digital Underwater Photography course, then…
Sell more GoPro cameras (and accessories). Even though GoPro provides the clips to edit a story together and GoPro’s Quik software is free to download, meaning there’s no purchase necessary to enter the EDIT contest, what you’re really selling is the experience and the chance to enter the third contest, CAPTURE/EDIT. That means selling divers a GoPro camera along with the Digital Underwater Photography course, and putting it all together.
PADI® is partnering with GoPro to present
the three-part Evolution video contest series, which will run through October 2019.
Whether it’s a sunken ship in your favorite
quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have
a shot at winning valuable prizes as
you show off your video and editing skills. Best of all, the contests are a
chance to increase your business by
offering specialty courses and camera sales.
The CAPTURE contest, which is open for entries from 15April – 30May, asks divers, who are at least 18 years old, to simply capture an amazing underwater experience; the second contest, EDIT, is open 1 July – 15 August and tests your editing skills with a series of clips provided by GoPro; the final contest, CAPTURE/EDIT, opens 16 September – 31 October and requires you put everything together – capturing and editing – into one awesome story.
three contests are open to everyone – amateurs and pros alike – and, beyond
just being fun, offer incredible opportunities to boost your business:
Teach underwater photography. While divers can get tips on how to capture and
edit amazing underwater footage from GoPro professionals, consider cross promoting the
contest with a PADI Digital Underwater Photographer
specialty course. Either offer the specialty on request, or schedule a handful
of courses throughout the duration of the contest period (essentially, all of
2019). When selling the Digital Underwater Photographer specialty, point out to
your divers that they’ll likely be able to shoot footage during the course that
they can then enter in the contest!
Consider other specialties.
Digital Underwater Photographer isn’t the only specialty you can promote – there
are a number of great courses that tie in nicely not just with the contest, but
with digital underwater photography as well. Peak Performance Buoyancy is an
obvious tie-in because peak buoyancy makes underwater photography more
rewarding; Fish Identification teaches divers to identify fish and understand
fish behavior better; and, the Boat Diver and Wreck Diver specialties can get divers
to environments they may not have dived before, for exciting new encounters. What’s
more, if your divers take enough of these specialties, they’re on their way to PADI
Master Scuba DiverTM.
Sell the hardware.
Finally, take this opportunity to sell more GoPro cameras and accessories, or if
you don’t currently sell GoPro, consider adding them to you inventory. Only
videos shot on a GoPro can be entered into the Evolution contest, so what
better way of promoting the sale of GoPro cameras and accessories than by
featuring them right next to information about the contests!
Registrations are now open for the CAPTURE contest – Enter Here
To help you promote the PADI/GoPro
Evolution contest to your divers, there is a full range of marketing collateral
and resources on the PADI
Pros’ Site. Happy shooting!
The PADI Master Scuba Diver Challenge was created to increase the sales of your specialty courses and grow interest in the PADI Master Scuba Diver rating. With the competition ending on the 31st December 2018, now is the perfect time to ramp up your PADI Master Scuba Diver specialty certifications and promote the prestigious PADI MSD rating, also known as the ‘black belt of scuba diving’.
Marketing Tools and Resources
To help you promote the PADI Master Scuba Diver rating to divers, you can download our FREE PADI Master Scuba Diver Toolkits available in English, Korean, Simplified Chinese and Traditional Chinese. These toolkits also include various print and digital marketing materials needed to promote your campaign.
You can also tie the PADI MSD rating in with a FREE PADI MSD Application, available in the Asia Pacific region!
Unique selling point: A Master Scuba Diver rating places divers among an elite group in which fewer than 2% of divers ever join!
Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. By completing PADI Specialty courses, students will also be one step closer to the highly regarded PADI MSD rating!
Increase your PADI Master Scuba Diver (MSD) certifications and you could win back the cost of your 2018 PADI Retail and Resort Association Membership, plus more! Join the PADI MSD Challenge today!
The PADI MSD Challenge is an exciting contest being held from the 1st of July 2018 until the 31st of December 2018. If you are an eligible PADI Dive Center or Resort you will have the opportunity to increase your PADI Master Scuba Diver ratings by growing your continued education certifications between the two contest dates. You can also tie this in with a free PADI MSD Application, available in the Asia Pacific region.
How does the MSD Challenge work?
PADI will track your MSD ratings during 1st July 2018 and the 31st December 2018 vs the same calendar period in 2017.
The PADI Dive Shops with the biggest percentage increase in each category will win.
All eligible PADI Dive Shops are automatically entered into the competition and will compete in one of the two categories below:
Level 1: PADI Dive Centers with 0-4 MSD certifications during the comparison period (1st July-31st December 2017/2018)
Level 2: PADI Dive Centers with 5+ MSD certifications during the comparison period (1st July-31st December 2017/2018)
What are the prizes?
1st Place Winner in Level 1 & 2: One free 2018 PADI Retailer & Resort Association Membership renewal*(refunded), gift packs with a PADI backpack, polo shirt, t-shirt, cap and water bottle. One AU$300 PADI Gear Voucher. Total Retail Value: AU$900 plus 2018 PADI Membership renewal fee* (AU$236.00-Au$1513.00, excluding GST, depending on Membership level).
2nd Place Winner in Level 1 & 2: Five PADI gift packs with PADI backpack, polo shirt, t-shirt, cap & water bottle. One AU$150 PADI Gear Voucher. Total Retail Value: AU $750.
To help you promote the PADI Master Scuba Diver rating to divers, you can download our free Master Scuba Diver Toolkits. This includes various print and digital marketing materials needed to promote your campaign- available in English, Korean, Traditional and Simplified Chinese.