PADI® is partnering with GoPro to present
the three-part Evolution video contest series, which will run through October 2019.
Whether it’s a sunken ship in your favorite
quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have
a shot at winning valuable prizes as
you show off your video and editing skills. Best of all, the contests are a
chance to increase your business by
offering specialty courses and camera sales.
The CAPTURE contest, which is open for entries from 15April – 30May, asks divers, who are at least 18 years old, to simply capture an amazing underwater experience; the second contest, EDIT, is open 1 July – 15 August and tests your editing skills with a series of clips provided by GoPro; the final contest, CAPTURE/EDIT, opens 16 September – 31 October and requires you put everything together – capturing and editing – into one awesome story.
three contests are open to everyone – amateurs and pros alike – and, beyond
just being fun, offer incredible opportunities to boost your business:
Teach underwater photography. While divers can get tips on how to capture and
edit amazing underwater footage from GoPro professionals, consider cross promoting the
contest with a PADI Digital Underwater Photographer
specialty course. Either offer the specialty on request, or schedule a handful
of courses throughout the duration of the contest period (essentially, all of
2019). When selling the Digital Underwater Photographer specialty, point out to
your divers that they’ll likely be able to shoot footage during the course that
they can then enter in the contest!
Consider other specialties.
Digital Underwater Photographer isn’t the only specialty you can promote – there
are a number of great courses that tie in nicely not just with the contest, but
with digital underwater photography as well. Peak Performance Buoyancy is an
obvious tie-in because peak buoyancy makes underwater photography more
rewarding; Fish Identification teaches divers to identify fish and understand
fish behavior better; and, the Boat Diver and Wreck Diver specialties can get divers
to environments they may not have dived before, for exciting new encounters. What’s
more, if your divers take enough of these specialties, they’re on their way to PADI
Master Scuba DiverTM.
Sell the hardware.
Finally, take this opportunity to sell more GoPro cameras and accessories, or if
you don’t currently sell GoPro, consider adding them to you inventory. Only
videos shot on a GoPro can be entered into the Evolution contest, so what
better way of promoting the sale of GoPro cameras and accessories than by
featuring them right next to information about the contests!
Registrations are now open for the CAPTURE contest – Enter Here
To help you promote the PADI/GoPro
Evolution contest to your divers, there is a full range of marketing collateral
and resources on the PADI
Pros’ Site. Happy shooting!
The PADI Master Scuba Diver Challenge was created to increase the sales of your specialty courses and grow interest in the PADI Master Scuba Diver rating. With the competition ending on the 31st December 2018, now is the perfect time to ramp up your PADI Master Scuba Diver specialty certifications and promote the prestigious PADI MSD rating, also known as the ‘black belt of scuba diving’.
Marketing Tools and Resources
To help you promote the PADI Master Scuba Diver rating to divers, you can download our FREE PADI Master Scuba Diver Toolkits available in English, Korean, Simplified Chinese and Traditional Chinese. These toolkits also include various print and digital marketing materials needed to promote your campaign.
You can also tie the PADI MSD rating in with a FREE PADI MSD Application, available in the Asia Pacific region!
Unique selling point: A Master Scuba Diver rating places divers among an elite group in which fewer than 2% of divers ever join!
Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. By completing PADI Specialty courses, students will also be one step closer to the highly regarded PADI MSD rating!
Increase your PADI Master Scuba Diver (MSD) certifications and you could win back the cost of your 2018 PADI Retail and Resort Association Membership, plus more! Join the PADI MSD Challenge today!
The PADI MSD Challenge is an exciting contest being held from the 1st of July 2018 until the 31st of December 2018. If you are an eligible PADI Dive Center or Resort you will have the opportunity to increase your PADI Master Scuba Diver ratings by growing your continued education certifications between the two contest dates. You can also tie this in with a free PADI MSD Application, available in the Asia Pacific region.
How does the MSD Challenge work?
PADI will track your MSD ratings during 1st July 2018 and the 31st December 2018 vs the same calendar period in 2017.
The PADI Dive Shops with the biggest percentage increase in each category will win.
All eligible PADI Dive Shops are automatically entered into the competition and will compete in one of the two categories below:
Level 1: PADI Dive Centers with 0-4 MSD certifications during the comparison period (1st July-31st December 2017/2018)
Level 2: PADI Dive Centers with 5+ MSD certifications during the comparison period (1st July-31st December 2017/2018)
What are the prizes?
1st Place Winner in Level 1 & 2: One free 2018 PADI Retailer & Resort Association Membership renewal*(refunded), gift packs with a PADI backpack, polo shirt, t-shirt, cap and water bottle. One AU$300 PADI Gear Voucher. Total Retail Value: AU$900 plus 2018 PADI Membership renewal fee* (AU$236.00-Au$1513.00, excluding GST, depending on Membership level).
2nd Place Winner in Level 1 & 2: Five PADI gift packs with PADI backpack, polo shirt, t-shirt, cap & water bottle. One AU$150 PADI Gear Voucher. Total Retail Value: AU $750.
To help you promote the PADI Master Scuba Diver rating to divers, you can download our free Master Scuba Diver Toolkits. This includes various print and digital marketing materials needed to promote your campaign- available in English, Korean, Traditional and Simplified Chinese.
Over the past 50 years, PADI has been The Way the World Learns to Dive – and we couldn’t do this without our PADI Pros.
PADI Pros change countless lives each year by inspiring divers and teaching the skills required to explore the underwater world.
We want YOU to nominate a fellow PADI Instructor, Divemaster or Assistant Instructor who has had a significant impact on your path to becoming a PADI Pro. We want to hear how they inspired you, mentored you and developed your skills – and what makes them such a special part of your professional journey. Enter today and you could be in with a chance of winning top prizes from Suunto, Zeagle, BARE and Atomic Aquatics.
Prizes will be awarded to both the person who nominates their favorite PADI Pro AND the PADI Pro who is nominated – so don’t forget to also encourage your students to enter their nomination.
How to enter:
Complete the form on our contest entry page. We’ll need a few details about you and your chosen PADI Pro, and your written nomination (in 600 characters or less). You can also choose to upload a photo/video of you and your chosen PADI Pro. All entries must be received no later than 23:59 UTC on 11th December 2016 (visit the contest page for full terms and conditions).
We’ll choose 1st, 2nd and 3rd Place Winners, and both the entrant AND their chosen PADI Pro will receive top prizes:
1st Place: The entrant wins a Suunto EON Steel Dive Computer and their Pro wins a Zeagle F8 Regulator!
2nd Place: The entrant wins a BARE Reactive Wetsuit and their Pro wins a set of Atomic X1 BladeFins!
3rd Place: The entrant and PADI Pro each win PADI Swag worth up to $100 each!