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Five Reasons to Attend an Exhibition

30 Jun

Thinking about attending an exhibition outside of diving but don’t really know the benefits? There are many reasons attending exhibitions can help grow your business, but here are five fabulous reasons.

Don’t forget if you’re planning on attending an exhibition (or dive show) to let us know! This will ensure you gain maximum exposure plus, you can find out what support you may be eligible for including marketing collateral, promotional offers or even financial credit for attending!

So contact your PADI Regional Manager if you plan on leveraging your business at any exhibition or dive show.

  1. Connect with new consumers – Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with potential new divers. Acquisition of new customers is fundamental for any business to thrive. An expo allows you to engage in person with hundreds or even thousands of potential new customers to compliment your online marketing efforts.
  2. Put your brand out there – It’s one thing to have a fantastic website and social pages, but getting out there and putting a face to your brand can be quite effective. Set up a booth that stands out amongst the rest. Being able to promote such an amazing experience as diving really lets you stand out. You could even offer prizes or small giveaways with your branding.
  3. Increase your sales – People who are attending expos are generally interested in the theme of the expo and are ready to buy. Lifestyle expos, sport expos, travel expos and career expos are just a few examples of events that can lead to sales. Attending an expo is a great direct marketing technique to grow your customer base.
  4. Networking & B2B Opportunities – Attending an expo is a great way to network with other business owners and managers from different industries such as travel, accommodation and transport. You are able to share and gain new ideas, expand your knowledge base and even explore new Business-to-Business (B2B) opportunities.
  5. Have fun! – Yes, expos can be quite fun for you and your staff! Nothing gives your business and staff more of a competitive edge than positive energy! Plus, it’s always great to have fun when you’re working to grow your business.

Importantly, remember to contact your PADI Regional Manager if you plan on joining an expo or dive show as there are a range of support and benefits that PADI offers.

Dive shows PADI is exhibiting at or attending with staff.

Dive Expo/Dive Show Date Location
ISPO Shanghai 6-8 July 2017 Shanghai, China
Diving Resort Travel Expo (DRT) Beijing 7-9 July 2017 Beijing, China
Australian International Dive Expo 3-7 August 2017 Sydney, Australia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China
Diving Resort Travel Expo (DRT) Philippines 8-10 September 2017 Manila, Philippines
Asia Dive Expo (ADEX) Shenzhen 8-10 September 2017 Shenzhen, China
Diving Resort Travel Expo (DRT) Hong Kong 15-17 December 2017 Hong Kong

Join PADI at the Malaysian International Dive Expo 2017

4 Apr

Come visit the PADI Booth at the Malaysia International Dive Expo (MIDE) from Friday 12th until Sunday 14th May 2017 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.

Now in its 12th year, MIDE is a must-visit exhibition with a purpose to expand the dive market inside and outside Malaysia. It is an important meeting place and networking hub for dive businesses, consumers and industry players.
MIDE 2017 has moved to a larger hall to showcase more than 2000 exhibitors over a space of 12,000sqm, with an average minimum of 10,000 visitors.

Together with the Asia Dive Conference (ADCON), MIDE is a one stop shop for those interested and involved in the dive industry to come together for business opportunities, dive education, diving technology innovation and to broaden the scope and popularity of recreational scuba diving.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at TDEX with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! For more information, contact your PADI Regional Manager.

You can view the full list of Dive Shows & Events PADI is exhibiting at in 2017 here.

Join PADI at the Thailand Dive Expo 2017

4 Apr

TDEX 2016 - Logo 250x250pxCome and visit the PADI booth at the Thailand Dive Expo (TDEX) from Thursday 11th to Sunday the 14th of May 2017 at Queen Sirikit National Convention Center in Bangkok.

Held in conjunction with the annual Thailand Golf Expo, TDEX has established itself as an important marketplace for divers, equipment manufacturers, training providers and dive resorts to meet and network. TDEX organisers aim to promote and support the diving industry, promote Thailand as a tourism hub of Asia and to promote dive and adventure destinations both inside and outside Thailand.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at TDEX with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! In addition, PADI will be hosting a Member Forum at the expo. For more information, contact your PADI Regional Manager.

You can view the full list of dive expos PADI will be exhibiting at in 2017 here.

ADEX Singapore, 7-9 April 2017

16 Mar

Asia Dive Expo (ADEX) Singapore will take place from Friday 7th April to Sunday 9th April 2017 at the Suntec Singapore Convention & Exhibition Centre in Halls 401-404.

ADEX is the longest running and the largest dive expo in Asia, celebrating its 22nd year in 2017. A must-attend event for anyone interested or involved in the world of diving. The event has seen a continuous increase in visitors over the past few years, with ADEX 2016 attracting over 57,793 visitors over three days.

This year ADEX will introduce “ADEX + WaterPlay360”. Attendees can expect a whole new experience where you can find everything related to not only diving, but WATER SPORTS as a whole! Think about surfing, wakeboarding, canoeing, yachting, boating, rafting, sailing, jet skiing etc… the list just goes on!

If you’re interested in exhibiting, contact your PADI Regional Manager for more information.

For more information on ADEX 2017 visit www.adex.asia

You can view the full list of Dive Shows & Events PADI will be participating in 2017 here.

What’s on for PADI-Attended Dive Expos in 2017

19 Jan

kuspo-2016

Promote your dive shop in 2017 at a PADI-attended Dive Expo.

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2017.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2017:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 23-26 February 2017 Seoul, South Korea
Asia Dive Expo (ADEX) Singapore 7-9 April 2017 Singapore
DRT Shanghai 7-9 April 2017 Shanghai, China
Thailand Dive Expo (TDEX) 11-14 May 2017 Bangkok Thailand
Malaysia International Dive Expo (MIDE) 12-14 May 2017 Kuala Lumpur, Malaysia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China

 

*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to enquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2017!

 

Join PADI at DRT Hong Kong 2016!

11 Nov

drt_2016_logo

DRT Hong Kong will take place from Friday 9th December to Sunday 11th December 2016 at the Hong Kong Convention and Exhibition Centre.

Over 20,000 visitors are expected to attend DRT Hong Kong over the three days. Being held in one of Asia Pacific’s busiest business trading hubs, the show is sure to generate a lot of traffic from its ocean-loving population. DRT Hong Kong will bring together diving enthusiasts, marine conservationists, equipment manufacturers and those in the dive tourism industries. The show will help exhibitors promote themselves to consumers and assist with B2B networking.

Exhibiting on booth R280, PADI will be front and centre at the show directing visitors to our Members. If you’re interested in exhibiting, contact your PADI Regional Manager for more information.

Details Diving Resort Travel (DRT) Hong Kong 2016

9 – 11 December 2016

Hong Kong Convention and Exhibition Centre (HKCEC) http://www.divingandresorttravelexpo.com/

Join PADI at MIDE, 29-31 July 2016

18 May

mide2016-banner

The Malaysia International Dive Expo (MIDE) will run from Friday 29th until Sunday 31st July 2016 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.

Now in its 11th year, MIDE is a must-visit exhibition with a purpose to expand the dive market inside and outside Malaysia. It is an important meeting place and networking hub for dive businesses, consumers and industry players.

MIDE 2016 will showcase 250 booths over a space of 8,500sqm. Approximately 15,000 visitors and 2,000 trade delegates from 50 different countries are expected to visit the show over the three days.

Together with the Asia Dive Conference (ADCON), MIDE is a one stop shop for those interested and involved in the dive industry to come together for business opportunities, dive education, diving technology innovation and to broaden the scope and popularity of recreational scuba diving.

Each year, PADI’s presence at MIDE grows. In 2015 there were over 55 PADI Dive Centres and Resorts exhibiting at MIDE and we expect 2016 to be bigger and better than ever! If you’d like to exhibit at MIDE 2016, contact your PADI Regional Manager.

Details
Malaysia International Dive Expo
29-31 July 2016
Kuala Lumpur, Malaysia
www.mide.com.my

You can view the full list of Dive Shows & Events PADI is exhibiting at in 2016 here.