A total of 60 PADI Members representing 41 dive stores attended EVE workshops held in Sydney, Auckland, Perth, Melbourne and Brisbane from 24th June to 5th July, 2013. They joined EVE program creators for the hands-on workshops which highlighted key tools to help increase sales and save time, using the latest version – EVE 5.8.
EVE – Electronic Virtual Employee, developed by ISSYS – is the complete business management system, designed exclusively for the management of PADI dive centres and resorts.
Presented by Ian Sykes, Director of ISSYS, the one day program included the following topics:
- Driving Equipment Sales
- Inquiries/Auto Email Agent Workshop
- Data mining
- Using EVE 5.8 With PIC Online
- Service Module
- Delivering Promotional Messages
- Converting Rentals to Sales
- Reporting and Analysis Tools
- Increasing Travel Sales
The program also covered the new marketing tools available in 5.8; all designed to increase business from new and existing customers alike.
“The focus of the EVE seminars was simple,” explains Ian Sykes, “increasing diver retention to help improve sales in the store. Every PADI store owner and manager who attended left with a series of short, practical steps to implement in their operation that were designed to do just that.”
Among the attendees were non-users, new users and long term users of EVE – the overwhelming feeling was that the seminars were hugely beneficial and will help their operations to improve in many areas, particularly entry level and con-ed certifications.
“It’s always a delight to get in front of store owners and help them maximise EVE’s potential. Their commitment of time and staff to the process is hugely appreciated by the PADI / EVE team and we’re sure the program will benefit the stores in their marketing, sales and online presence in the coming months.”
As the Sydney workshop drew to a close, Cherie Dodd – PADI Instructor from Let’s Go Adventures in Nelson Bay, NSW commented,
“Out of the water and into the shop, I was a novice using EVE – learning bits and pieces as needed. The EVE 1-day seminar held at PADI’s HQ helped to build my understanding of the program and confidence in how to use its many features. Fellow attendees ranged from people who had never used EVE through to business owners that had been using for years, yet we all worked well together and learned from each other as well as the two patient and passionate trainers. I look forward to attending a future seminar after having time to put what I have learned so far into practice.”
“After using EVE for years as a customer database I now have the tools to take full advantage of what EVE can offer our business,” says Claire Murphy, PADI Course Director and Training Manager at Dive & Ski HQ, Wellington, NZ following the Auckland Seminar.
“Our ability to utilise EVE and contact customers with service reminders, upcoming trips and course information is invaluable. The ongoing support from ISSYS as I implement these new systems has been fantastic”
Tristan Coombes, PADI Divemaster from Batavia Coast Diving Academy, who flew 400kms from Geraldton in Western Australia to attend the Perth Seminar, had this to say: “Really enjoyed the workshop last week, learned a lot about communication with emails especially utilising the PADI templates that are sent out. Thanks for setting it up, it was worth the trip down.”
PADI would like to congratulate Members who attended the EVE seminars on their positive approach to running their business using today’s latest technology.
Attendees left saying how beneficial the seminar was, how much they are looking forward to practising what they were shown and how they will be committing more time to teaching staff about EVE’s potential.
For further information on EVE, email to: firstname.lastname@example.org visit the ISSYS website at http://www.issys.co.uk/ or contact your PADI Regional Manager.