Korean Underwater Sports Show (KUSPO) 2018

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PADI is looking forward to attending the Korean Underwater Sports Expo (KUSPO) again in 2018. Taking place from Thursday 22nd to Sunday 25th February at COEX in Seoul, Korea, the PADI Pavilion will play host to 24 PADI Dive Centres and Resorts.

KUSPO is South Korea’s largest Underwater Sports Expo and takes place in conjunction with the Seoul International Sports & Leisure Industry Show (SPOEX). Last year over 55,000 people visited SPOEX, and 2018 is shaping up to be equally popular.

Make sure you visit the PADI Pavilion to take part in a range of special promotions, seminars and exciting competitions. The PADI Pavilion is a great place to catch up and network with other PADI Professionals and PADI staff representatives. See below for a list of PADI Dive Stores exhibiting at the PADI Pavilion.

Dive Centres & Resorts on the PADI Pavilion at KUSPO 2018

Dive Tree Seoul, South Korea
Marine Park Seoul, South Korea
Paranbada Seoul, South Korea
Go Diving Seoul, South Korea
NB Divers Seoul, South Korea
Red Sea Dive Team Seoul, South Korea
Nemo Viva Seoul, South Korea
Scubable Seoul, South Korea
Dolpino Seoul, South Korea
Aqua Scuba Seoul, South Korea
Jamsil Scuba School Seoul, South Korea
MDI Scuba Seoul, South Korea
Haejeo 2 Manri Seoul, South Korea
K-26 Gyeonggi-do, South Korea
Go Pro Dive Gyeonggi-do, South Korea
Ocean Tree Jeju Island, South Korea
Joy Dive Jeju Island, South Korea
Sea Sky Jeju Jeju Island, South Korea
Baramsori Jeju Island, South Korea
Lead Marine Anilao, Philippines
Yegrina Dive Resort Boracay, Philippines
Skuldive Cebu, Philippines
Pro Divers – Saipan Saipan, USA
Ocean Player Cebu, Philippines

 PADI Seminars at KUSPO 2018

PADI Freediver Seminar

Date Thursday, February 22nd 2018
Time 14:00 to 15:00
Location COEX seminar room
Who can attend? All divers and Non-divers
Presenter Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Content Standards, Equipment and Actual Freediving

 How to become a PADI Instructor

Date Friday, February 23rd 2018
Time 14:00 to 15:00
Location COEX seminar room
Who can attend? Anybody
Presenter Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Content How to become a PADI Instructor

 Drone Seminar

Date Saturday, February 24th 2018
Time 11:00 to 12:00
Location COEX seminar room
Who can attend? Anybody
Presenter Inho Cho – PADI Master Instructor, ScuBubble CEO
Content Introduction to the different types of drones, filmographic techniques and how you can utilise these while Scuba Diving

 PADI Rebreather Diver Seminar

Date Saturday, February 24th 2018
Time 12:00 to 13:00
Location COEX seminar room
Who can attend? Anybody
Presenter Gyu Jin Song – PADI Course Director
Content Details on Course Program, Standards, Equipment and Actual Diving

 PADI Public Safety Diver Seminar

Date Saturday, February 24th 2018
Time 13:00 to 14:00
Location COEX seminar room
Who can attend? PADI Members
Presenter Yong Woo Im – PADI Course Director
Content Details on Course Program, Standards, Equipment and Actual Diving

PADI Member Forum and Risk Management Seminar

Date Saturday, February 24th 2018
Time 14:00 to 16:00
Location COEX seminar room
Who can attend? PADI Members
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Reviewing Regional Reports for 2017, Marketing Campaigns, News,  Standard Updates, Risk Management and Project Aware information

PADI Freediver Seminar

Date Sunday, February 25th 2018
Time 11:00 to 12:00
Location COEX seminar room
Who can attend? All divers and Non-divers
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Boo Kyung Kim – Manager of Korean Market, PADI Asia Pacific
Jimmy Kim – Regional Manager, Korea, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Details on Freediver Course, Standards, Equipment and Actual Freediving

PADI Marketing Seminar: 2018 PADI Asia Pacific Marketing Plan for Korea

Date Sunday, February 25th 2018
Time 13:00 to 14:30
Location COEX seminar room
Who can attend? PADI Members
Presenter Brandon Scott – Marketing Manager, Marketing and Business Development, PADI Asia Pacific
Narae Lim – Marketing Consultant, PADI Asia Pacific
Content 2018 PADI Global and Korean Region Marketing plan, My PADI, We Are PADI, PADI Ambassadiver, Women’s Diving Day and PADI Freediver

Project Aware Seminar

Date Sunday, February 25th 2018
Time 14:30 to 15:30
Location COEX seminar room
Who can attend? All Divers
Presenter Thomas Knedlik – Territory Director, PADI Asia Pacific
Younghee Simpson – Regional Training Consultant, PADI Asia Pacific
Content Project Aware updates for 2018

 K-26 Asia’s Maximum Depth Swimming Pool

Date Sunday, February 25th 2018
Time 15:30 to 14:30
Location COEX seminar room
Who can attend? Divers And Non-divers
Presenter Ah Yeon Kim – PADI Freediver Instructor Trainer
Content Introduction to K-26, Facility details and Course Programs Offered

 Please note that seminar dates and times may be subject to change at the discretion of the show organiser. Any changes will be communicated by PADI Asia Pacific.

Click here to see additional Dive Shows & Expos that PADI are exhibiting at in 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PADI Specialty of the Quarter – 2018

We are excited to announce the launch of the PADI Specialty of the Quarter campaign (Asia Pacific) which focuses on the promotion of different PADI specialties each quarter.

This campaign and accompanying marketing tools will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

PADI Specialty of the Quarter 2018 Schedule

Each quarter there will be two PADI Specialty courses. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

Quarter 1
PADI Enriched Air Diver Specialty course
PADI Deep Diver Specialty course

Quarter 2
PADI Peak Performance Buoyancy Specialty course
PADI Night Diver Specialty course

Quarter 3
PADI Underwater Navigation Specialty course
PADI Equipment Specialist Specialty course

Quarter 4
PADI Digital Underwater Photographer Specialty course
PADI Wreck Diver Specialty course

The artwork for each Specialty of the Quarter will be available 2 weeks before each quarter. This will be emailed to you but is also downloadable from the PADI Pros Site.

Resources and Tools

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional and Simplified Chinese which includes web banners, headers, and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

PADI Members Achieve Record Certifications in 2017

Record Certifications in 2017

For the 8th consecutive year, PADI Asia Pacific is pleased to congratulate PADI Members who in 2017 certified more PADI Divers in the Asia Pacific region than any year in PADI’s 52 year history!

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. In 2017 you helped to improve the lives of more people than ever, opening their eyes to the magic of the underwater world.

Danny Dwyer, Vice President at PADI Asia Pacific said:

Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2017, the 8th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

There are some big, exciting things in store for PADI and PADI Members in 2018 and we can’t wait to work with you to continue the industry growth.

As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

Last chance to register for PBA Kuala Lumpur

This is your last chance to register for the upcoming two day PADI Business Academy in Kuala Lumpur on the 5th & 6th of February, 2018.

PADI_Business_Academy_2

This two day Business Academy will focus on topics such as: website, customer service, sales & pricing, email marketing, social media and a range of other topics. There will also be dedicated workshop time, where PADI staff will help you to work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Click here to register

For more information, please contact your PADI Regional Manager, or email Lauren.odonnell@padi.com.au

You can also view the rest of upcoming Business Academies for 2018 here.

Career Opportunity: Regional Manager for Region 12

PADI Asia Pacific has a career opportunity for a Regional Manager for Region 12 (Malaysia, Singapore and Brunei).

The Regional Manager will provide sales consultation and support for PADI Members in the region.  You will be a primary contact for PADI Members and provide localised service, support and liaison while supporting PADI’s goals for growth.

We are seeking a PADI IDC Staff Instructor as a minimum (Course Director is preferred) with at least 2 years’ experience within the Recreation Diving Industry, Dive store retail experience preferred.

The Regional Manager is required to live and operate within the region therefore appropriate citizenship, residency or ability to secure relevant visa or work permit is essential.

For further information please visit the Careers Page on padi.com.

To Apply:

Please send your CV to Alison Vasek, Human Resources Manager at alison.vasek@padi.com.au

Applications close: Friday, 19th January 2018

Announcement: Johnny Chew, PADI Regional Manager

We regret to announce that after more than 15 years of service, Johnny Chew will step down from the position of Regional Manager for Region 12 (Malaysia, Singapore, Vietnam and Cambodia) effective from 23rd March 2018.

Johnny joined PADI in 2002 and since that time he has been providing personalised customer service and support to PADI Dive Centres, Resorts and Members within Region 12. Johnny’s contributions to PADI are greatly appreciated and he will be greatly missed by all his colleagues.

During the next 3 months, Johnny will continue to support PADI Members in Region 12 to ensure continuity of service levels and remains contactable at johnny.chew@padi.com.au.

Please join us in extending our best wishes to Johnny and wishing him the very best in the future.

PADI Reaches Over 1 Billion Consumers Throughout 2017

Each and every day, the PADI team works hard to spread the word of diving to encourage more people to discover and continue diving through PADI Members.

Dedicated marketing specialists in the Asia Pacific office, and other global headquarters, execute marketing strategies to promote the life-changing opportunities and adventure diving offers, as well as showcasing just how easy it is to get started.

The result? PADI reached over one billion consumers globally through advertising and media during 2017.

In addition to the above advertising and media, the PADI team executes a range of other marketing strategies involving email marketing, social media, events, print and public relations channels just to name a few examples. PADI Facebook alone has nearly 1.8 million fans!

Watch the quick video below for a one minute overview.

For more information on the marketing undertaken by PADI contact marketing@padi.com.au or your PADI Regional Manager.