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12 Activities to Keep Divers Active and Increase Business

9 Aug

Written by Megan Denny

Many people become divers because they’re curious about the underwater world. But often it’s the friendships and camaraderie that keep people diving, taking trips and furthering their dive education.

The social aspects of scuba are also key to growing and maintaining a successful dive business – divers sharing their passion for scuba with family and friends is what fuels our industry. Scuba marketing trends come and go, but there’s always been one constant: word of mouth. Divers invite friends, who make new friends and they all go diving.

Successful dive centres continually bring customers together through diving and nondiving activities. If you aren’t yet running events where divers and nondivers can mingle, choose an idea from the list below.

Family and Friends Discover Scuba® Diving Event

Host a friends and family Discover Scuba Diving (DSD®) event. Promote the event by emailing past student divers a free Discover Scuba Diving voucher, or creating a social media post for your event and inviting followers to tag or share with friends.

Here are some additional ideas to jump-start your dive centre’s social calendar.

Diving Activities

  • Host a weekly or monthly fun dive followed by a picnic, BBQ or pizza party where kids and spouses are invited.
  • Challenge new divemasters to bring in two friends to do a DSD. The divemaster gains assisting experience and you may get two new divers.
  • If you have easy pool access, start a birthday party program for children or adults. Grown ups can have a private DSD experience for their friends, and kids can enjoy Bubblemaker®.
  • Start a women’s dive group with regular fun dives, DSDs, ReActivate® sessions, or a ladies’ weekend getaway.

Nondiving Activities

  • Each month (or quarter) celebrate all divers who earned a certification.
  • Invite VIP customers to a thank-you party and give them a pair of free DSD vouchers to share with friends.
  • Schedule a PADI Go PRO Night.
  • Host a travel night and ensure your most gregarious travelers attend.
  • Try a Dive Against Debris® event during the weekend, or at night during a full moon.
  • Celebrate the dive centre’s birthday and staff milestones.
  • Start a year-end awards tradition (most accomplished, best sunburn, coolest critter photo, etc.).
  • Throw a shark-themed or Shark Week party.

Friends with Health Benefits

According to the Mayo Clinic, “Adults with strong social support have a reduced risk of many significant health problems, including depression, high blood pressure and an unhealthy body mass index (BMI). Studies have even found that older adults with a rich social life are likely to live longer than their peers with fewer connections.”

Help your customers strengthen their social bonds and find new dive buddies at shop-sponsored diving and nondiving events. When divers have friends to dive with, they dive more and that’s also good for the health of your business.

The Undersea Journal – Third Quarter 2017 Now Available

8 Aug

Each quarter The Undersea Journal® is filled with stories and articles that help you stay informed and inspired as a PADI® Professional. In addition to the printed magazine there are several digital reading options for this useful publication:

  1. Via the Zinio app on your computer or mobile device. If you’re a digital subscriber, you receive an email notification that your publication is available for viewing on Zinio.
  2. Using the PADI Library App (Apple App Store | Play):– From your mobile device, open your Library in your PADI Library App, download and view.
    – On your computer, select Certification Paks from the Log In tab at the top of padi.com. From there you’ll be able to view the magazine in the Online Manuals portal.
  3. As a PDF on the PADI Pros’ Site. Log on to the Pros’ Site and click on the References tab. You can download the entire magazine or choose to download it in sections.

If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

PADI Women’s Dive Day – A Huge Success

8 Aug

A special thank you to all who took part in PADI Women’s Dive Day 2017. You helped strengthen and grow the dive community while attracting new people to diving and freediving. You also helped motivate female divers to get back in the water and continue their dive adventures. The success of PADI Women’s Dive Day is only possible due to your enthusiasm and participation.

PADI Members in 85 countries hosted a record 884 events celebrating the third annual PADI Women’s Dive Day on 15 July 2017. Showing continued growth since the inaugural event in 2015, this year’s special day garnered more than 90 million media impressions reaching millions of people via social media. On Instagram alone, posts tagged with #PADIWomensDiveDay, #WomensDiveDay and #PADIWomen reached more than five million people with eight million impressions.

Each PADI Women’s Dive Day event was one-of-a-kind, catering to the specific interests of female divers (or soon to be divers) in the community. Events included everything from underwater cleanups and fundraisers to shark dives and travel adventures. Some events included female-only dive courses or excursions while others encouraged the whole family to participate. All the events had some common goals – to strengthen bonds within the dive community, get more people actively diving and create more ocean ambassadors.

Here are just a few examples from Women’s Dive Day:

Supporting the Next Generation

Malé City, Maldives – Moodhu Bulhaa Dive Centre, Dive Desk, Dive Club Maldives, Divers Lodge Maldives and Marine Faculty Villa College all came together to inspire the next wave of women divers across the Maldives. The event was so successful, they’re already planning ahead for #PADIWomensDiveDay2018. Check out their video below.

 

Gloucester, Massachusetts, USA – More than 80 people across New England rallied support for the next generation of female divers in an event that raised more than $3800 US for the Women Divers Hall of Fame Scholarship Program. “The group empowerment was ever present, but helping out the next generation of ladies was even more what people were all about,” says Susan Copelas. “I am truly speechless with this awesome group of women who came together to find new dive buddies and network, and left with a more enriched life and a better awareness of the importance of protecting our oceans.”

International Educational Events – Broadreach celebrated PADI Women’s Dive Day with events in the Caribbean, Fiji, Curaçao, Bali, Bonaire, Bahamas and Grenadines that introduced young women to diving and for those already certified, further developed their love for scuba. Activities included group dives, new PADI Open Water Diver certifications, a thank you celebration for female scuba instructors and dive demos for local communities. Each event was dedicated to empowering girls to be smart, confident divers, role models and future scuba leaders.

Inspiring Ambassadors for the Ocean

El Puertito, Tenerife, Canary Islands – Excel-Scuba joined the global Women’s Dive Day celebrations by taking action for a clean ocean with a Project AWARE® Dive Against Debris® survey – collecting critically-needed data to reveal the extent of the global marine debris crisis and help conservationists advocate for change. The day was followed by a well-deserved sunset barbeque on the beach.

Nikoi Island, Indonesia – GS-Diving in Singapore spread awareness for clean oceans and the environment by incorporating an underwater cleanup into their Women’s Dive Day trip to Nikoi Island, as part of their commitment to Project AWARE®. The event concluded with a celebratory barbeque on their liveaboard Seaborne.

Introducing People to Diving

Izmir, Turkey – 300 BAR Dive Center partnered with Karşıyaka Municipality to host a two-date event for new and existing divers. PADI Instructors, commercial divers, yoga instructors and even a Guinness World Record-holding athlete led inspirational and educational seminars. Attendees then took part in a yoga class as well as both freediving and scuba diving in the pool.

Anda, Philippines – Magic Oceans Dive Resort invited nondivers to try diving in the pool and then embark on a boat adventure and snorkel trip with PADI Professionals.

Sharing Bubbles, Great Times and More Dive Adventures

Glenelg North, Australia – Adelaide Scuba hosted a ladies-only event for its female divers to connect out on the water, go diving and bond over a special barbeque lunch.

Key Largo, Florida, USA – Rainbow Reef teamed up with the History of Diving Museum for a Ladies in Diving seminar followed by yoga, a barbeque lunch and incredible reef diving. Women Diving Hall of Famers and female conservation leaders joined in to inspire, educate and motivate all involved. “On PADI Women’s Dive Day, I was surrounded by female divers, which meant I was simultaneously surrounded by my peers and my heroes,” says Shayna Cohen, PADI Master Scuba Diver Trainer at Rainbow Reef Dive Center. “I giant-strided into an ocean brimming with female buddies, divemasters and instructors, off the stern of a boat run by a female captain and first mate. As I watched an 11 year-old girl follow behind me, I could see the dive industry changing from its historically male-dominated past. It’s important for the world to know that female divers are great divers: they’re strong, smart, courageous, adventurous and compassionate, and they’re here to make waves.”

See more of #PADIWomensDiveDay as told by you in the PADI Women’s Dive Day 2017 photo album on Facebook.

Take part in the PADI Women’s Dive Day Global Video Contest. Share a video of your event with the PADI Marketing Team by 15 August 2017 and be entered to win a free 2018 PADI Membership Renewal. Click here for additional information and Official Rules.

Save the date! Next year’s PADI Women’s Dive Day will be on Saturday, 21 July 2018.

Women’s Health in Diving

5 Jul
Written by DAN staff

DFD_WomenDiversWith PADI® Women’s Dive Day coming up on 15 July, this is an excellent time to review a few issues unique to female scuba divers. The issues that pertain to women’s health and safety in the water aren’t broadly publicized. Refresh yourself on some of the most common gender-specific questions student divers may ask and do your part to better educate the dive community.

Oral Contraceptives

While there has been no evidence found that the use of oral contraceptives increases a diver’s risk of DCS, it may slightly elevate the risk of clotting conditions like deep vein thrombosis (DVT). Research indicates that use of an oral contraceptive pill (OCP) can increase the risk of events like a pulmonary embolism, heart attack or stroke. That risk is further increased by a sedentary lifestyle and smoking. While these events may be somewhat manageable on dry land, they can cause serious issues in the water. OCP use is generally accepted as safe for divers, but it’s recommend that student divers exercise regularly and not smoke to reduce their risk of clotting conditions that could cause injuries during a dive.

Diving After Pregnancy

Recommendations for returning to diving after childbirth vary based on the type of delivery. After a typical delivery without complications, a woman can generally resume diving in about 21 days. This allows time for the cervix to close and limits the risk of infection. Uncomplicated Cesarean sections generally require eight to 12 weeks of recovery before diving to limit infection risk. If a woman is put on bed rest due to complications of the pregnancy, it is prudent to refrain from diving for more than 12 weeks because of the loss of strength and aerobic capacity. Following a miscarriage, a woman can return to diving as soon as a physician releases her for full and unrestricted activity.

Couple on an adventure

Osteoporosis

The National Osteoporosis Foundation recommends that women receive a bone density test if they have broken a bone after age 50, are menopausal or postmenopausal with risk factors, or are older than age 65. The recommendations include a significant portion of both divers and potential divers, and the condition should not be overlooked. Osteoporosis is not a contraindication for diving, but women who have the condition or severe bone loss should consider donning equipment in the water and adapting their diving to reduce the risk of fractures and falls. Good precautions for divers who may have compromised bone health include avoiding wearing heavy dive gear out of the water, carrying cylinders on land, or undertaking hazardous shore entries.

Breast Implants

Once sufficient time has passed after a breast augmentation or reconstructive surgery, a diver may resume diving without increased risk. Divers with implants may experience minor buoyancy and trim changes following their surgery, and should avoid constrictive chest straps that may increase the likelihood of implant rupture, but otherwise have no reason to be concerned. Breast implants do not pose a problem to diving from the standpoint of gas absorption and do not represent a contraindication to diving.

For more information on women’s health and diving visit DAN.org/Health

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PADI Instructor Examinations for June, 2017

29 Jun

Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in June.

01 June  |  Pondicherry, India

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03 June  |  Cairns, Australia

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03 June  |  Dumaguete, Philippines

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06 June  |  Gold Coast, Australia

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07 June  | Malapascua, Philippines

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09 June  |  Bohol, Philippines

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10 June  |  Singapore

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14 June  |  Gili Islands, Indonesia

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14 June  |  Perhentian Island, Malaysia

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17 June  |  Bali, Indonesia

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17 June  |  Tioman Island, Malaysia

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19 June  |  Lembongan, Indonesia

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21 June  |  Semporna, Malaysia

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24 June  |  Kota Kinabalu, Malaysia

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June 24  |  Jeju Island, South Korea

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Pro-Level Continuing Education

29 Jun

Guest Post Written by John Kinsella

It’s at the very heart of the PADI System and instinctively you know it’s important. You make a point of letting all the divers you work with know about continuing education: Open Water Diver is just the beginning, Advanced Open Water Diver is not for advanced divers, it’s to advance divers, Rescue Diver is the obvious next step and so on. Promoting diver level continuing education is second nature for dive pros. But do you practice what you preach? Professional-level continuing education is, if anything, even more important. Here are a few reasons why:

  1. Continuing education benefits both dive businesses and dive pros. Businesses thrive on highly skilled, specialized and cross functional staff who have the skills to perform a variety of duties and teach a broad range of courses. Dive pros with those skills position themselves well for promotions and equip themselves to compete effectively in the job market. Simply put, they’ll get better jobs and their employer will have a more valuable employees.PADIDiveShop_0513_0204
  2. Perhaps an even greater benefit for dive professionals is that continuing education encourages finding and using the best tools and techniques available at any given time, and to realize that these tools and techniques will change over time. This attitude is increasingly important in the face of consistent technological advances and increased competition for jobs. Crucially, it helps dive businesses stay relevant to emerging markets that expect, and demand, technologically savvy instructors.
  3. Another continuing education benefit may be more abstract, but is no less important: It’s a powerful way for dive pros to acquire both theoretical and practical knowledge and to improve their problem-solving skills. This is an essential arrow in every dive professional’s quiver. Things change, issues crop up, but the well educated and well prepared PADI Pro is equipped to avoid or solve problems before they become something worse.
  4. Finally, it’s just fun. There is no better cure for a mild dose of the “same old same old” than an immersive experience in something new and exciting. Nothing benefits a dive business more than a refreshed dive pro.

Register Now for PADI Training Bulletin Live Webinars

23 Jun

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Please join us for one of these live, interactive presentations of the PADI Training Bulletin, Third Quarter 2017 Edition. Additionally, Training Bulletin Live Webinar dates have been set for the remainder of 2017 so feel free to sign up in advance for 4Q17 too. During these FREE presentations you will have explained the latest standard changes, plus you can test your knowledge with a series of fun and interactive poll questions.

Training Bulletin LIVE – 3Q17

English  |  19 July 2017, 6pm AEST (UTC+11)
Korean  |  25 July 2017, 2pm KST (UTC+9)
Chinese  |  26 July 2017, 5pm CST (UTC+8)

What do you need to do before the event?

First of all make sure you are registered by clicking the relevant link above. The above listed starting times are in the presenters’ local time zones – to ensure you don’t miss out, please verify the equivalent in your own time zone.

On the day all you will need is a computer/tablet or notebook connected to the internet and a set of speakers or headphones to listen in. Login early to ensure your system is functioning properly.

For more information about using the GoToMeeting software reference the GoToMeeting Attendee Quick Reference Guide (PDF).

You can download the latest PADI Training Bulletin by logging into the PADI Pros’ Site and then clicking on ‘Training Essentials’ and ‘Training Bulletins’. It is useful to have a copy for your immediate reference when you are listening to webinar. Under this heading you will also find recordings on previous webinars and registration links to future events.

Seminar Credits

If you sign up and attend this webinar plus another two PADI Asia Pacific LIVE webinars within a 12-month period, you will receive one seminar credit, which can count towards a future PADI Master Instructor or Course Director Application. To receive a seminar credit for having attended three live webinars, or for having watched three recordings of webinars, please submit either the webinar confirmation email or write a brief synopsis about what was presented during the webinar then submit these documents together with your Master Instructor or Course Director Training Course application.

We look forward to seeing you online!