PADI Business Academy Bangkok


Join us on the 15th and 16th of May 2018 in Bangkok for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2018 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

BONUS – Early Bird Offer

Register before Tuesday, April 3rd and receive AUD$40 off the cost of your registration. Plus, if you register and pay for three people, you will receive the fourth registration free!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Click here to register

PADI Business Academy – Outbound Chinese Tourism, Bali

Register for the first PADI Business Academy Outbound Chinese Tourism seminar for 2018!PADI_Business_Academy_2

Bali – Wednesday, 25th April 2018.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and spark growth in all operational aspects of your business.

What will be covered?

  • What the Chinese Consumer is Worth to Your Business
  • Elements of a Successful Website
  • Social Media – Weibo, WeChat and Video Platforms Such As Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral Programs and Implementation
  • Chinese Instructor Development Opportunities
  • Marketing tools and Chinese Services Available to PADI Members

Register Now

We look forward to seeing you soon!

Supercharge Your Dive Operation in 2018 & Beyond


Want to enhance your multi-channel marketing and business strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending one of the PADI Business Academy programs below;


PADI Business Academy (2 Days)

  • PBA Bangkok, Thailand – 15th & 16th May
  • PBA Bali, Indonesia – 23rd & 24th May
  • PBA Sydney, Australia – 27th & 28th June
  • PBA Cebu, Philippines – 16th & 17th October

PADI Business Lite (1 Day)

  • PBA Lite Fiji – 12th March
  • PBA Lite Shanghai – 9th April
  • PBA Lite Taipei – 25th June
  • PBA Lite Chennai, India – 26th June
  • PBA Lite Beijing – 11th September
  • PBA Lite Brisbane, Australia – 12th September

PADI Business Academy OCT (1 Day)

  • PBA OCT Bali, Indonesia – 25th April
  • PBA OCT Koh Tao, Thailand – 8th December
  • PBA OCT Tawau, Malaysia – 12th December

PADI Business Academy OKT (1 Day)

  • PBA OKT Cebu, Philippines – 28th May

*Dates and locations subject to change, refer to the PADI Pros’ Site

or contact your Regional Manager for the latest information.


2 Day Programs including Early Bird (EB);

PADI 5 Star Dive Shop PADI Dive Shop Individual Member
$339 (or $299 EB) $439 (or $399 EB) $539 (or $499 EB)

1 Day Programs including Early Bird (EB);

PADI 5 Star Dive Shop PADI Dive Shop Individual Member
$169 (or $149 EB) $219 (or $199) $269 (or $249 EB)

*Early bird (EB) discounts for bookings 6 weeks before date.

*4th attendee free with 3 paying attendees.

*Prices exclude GST – Applicable for Sydney & Brisbane.

PADI Business Academy; a two-day seminar that focuses on the current and potential business opportunities. Presentations and workshops include; Website, Customer Service, Sales & Pricing, Email Marketing, PADI’s Digital Space, Business Management, Social Media & Video, and Tourism & Niche Markets.

PADI Business Academy Lite; a one-day seminar that focuses on selected current and potential business opportunities. Presentations and workshops include; Website, Customer Service, Social Media and Sales.

PADI Business Academy Outbound Chinese Tourism; a one-day seminar that focuses on the outbound Chinese tourist market. Focused presentations and workshops include; Chinese Consumers, Website, Social Media, Content, Merchandising, Pro Opportunities, and E-commerce.

PADI Business Academy Outbound Korean Tourism; a one-day seminar that focuses on the outbound Korean tourist market. Focused presentations and workshops include; Korean Consumers, Website, Social Media, Content, Merchandising, and Sales.

Below are two recent testimonials from PADI Professionals:

“The PADI Business Academy is always a great opportunity to stay up to date with changes. I always learn something new that I can use to help improve my business.” Elaine Brett, Master Divers

“As a PADI Member it’s a must attend event to enhance your knowledge and stay updated.” – Lucia Palupi, Ody Dive Center


Attendance at a PADI Business Academies will result in PADI Member Seminar credit for:

  • PADI Master Instructor applications
  • PADI Course Director Training Course applications

For more information and to register visit;


PADI Wins TAUCHEN Award Again for 2018

For the 20th consecutive year, PADI has been awarded the prestigious TAUCHEN Award for Best Diver Training Organisation. The TAUCHEN Awards are often referred to as the ‘Oscars of the Dive Industry’ and each year the highly popular German diving magazine, which focuses on dive travel, equipment and industry news, invites its readers to vote for their preferences in 17 different industry categories. PADI has been the unwavering favourite diver training organisation, taking home the coveted bronze dolphin statuette for the Best Diver Training Organisation every year, since the award’s inception.

This award is a tribute to the excellence of PADI Members around the world and the quality training they deliver every day.

This year the awards were presented on 25th January, 2018, in conjunction with the BOOT Trade Show in Düsseldorf, Germany.

“I’d like to dedicate this award to PADI Members throughout the globe and thank them for their continued support of, and loyalty to, the PADI organisation. Thank you also for your expert diver training, contribution to diver safety and outreach to the diving community. Together we are the way the world learns to dive.”

– Mark Spiers, Vice President of Training, Sales and Field Services for PADI Europe, Middle East and Africa.

New Year Tips from the PADI Asia Pacific Quality Management Team

As PADI Members we all want diver training and certified diver activities to be comfortable and safe.

Part of the joy of teaching people to dive and leading certified divers is knowing that we have helped our customer to be more confident and competent in the water. In 2018 we will be bringing you tips from the field from PADI Members on how to maintain and improve safety in your professional diving activities. We will also share some insights from the QM team about common incidents and lessons to learn as well as common QM issues that we see in our work.

This month tips from the QM team: Run PADI courses as they are intended and described in the PADI Instructor manual and Guide to Teaching.

Vanessa – Quality Management Coordinator.

“Use a line on your CESA. Sounds like common sense but we do see cases of instructors deciding to run the CESA skill in their own way without a line

Don’t shift skills, remove skills or modify skills.

Doing this can increase the risk for both your student and yourself.

For your student it is about physical risk. The way the CESA is described in both the PADI Instructor manual and the PADI Guide to Teaching has been developed and tested and undergone industry scrutiny. Many thousands of CESA’s are conducted this way every year without incident. Why would you modify what has proven to be successful and safe?

For yourself it is about both your physical risk and legal risk. If you can’t stop someone when you need to on a CESA and something goes wrong such as a fast ascent or a rescue situation then you yourself may face physical risk.

Secondly it is about your legal risk. Ask yourself this question “If an accident happened during this course how would I defend myself in court when I have changed the course?”

Donny – Quality Management consultant

“Waterskills assessments are crucial steps in the Open Water Diver training process. Skipping these assessments is like allowing someone to jump out of a plane without checking they know how to deploy the parachute.

 PADI Open Water Diver students must be able to complete the 200m swim with no swim aids or 300m snorkel with mask fins and snorkel comfortably. They also need to complete a 10 minute swim/ tread. These are non-negotiable – they must be conducted and the instructor needs to feel a confidence that their student has a level of water comfort to enable them to manage themselves on the surface comfortably.

The PADI system of diver training is a well-established internationally recognised programme of diver education. The components and sequencing has been carefully considered and tested by the best educators in the industry. The system of training mitigates the inherent risks of diving as much as reasonably possible. The standards themselves become part of your defence if things go wrong. If you have not followed those standards then that part of your defence is reduced or lost.

From the Quality Management team at PADI Asia Pacific have a successful and safe year in diving for 2018.

Michelle Brunton, PADI Course Director and Manager of PADI Asia Pacific Quality and Risk Management.

Preventing and Managing Middle-Ear Barotrauma

By the Divers Alert Network

It’s the most common diving injury, affecting more than half of all divers at some point. So how do you prevent and manage middle-ear barotrauma (MEBT)?

Firstly, what is MEBT?

Middle-ear barotrauma is the accumulation of fluid and blood in the middle ear or rupture of the eardrum as a consequence of failed equalisation of pressure in the air space of the middle ear during diving or flying.


The air pressure in the tympanic cavity­ — air-filled space in the middle ear — must be equalised with the pressure of the surrounding environment. The Eustachian tube connects the throat with the tympanic cavity and provides passage for gas when pressure equalisation is needed. This equalisation normally occurs with little or no effort. Various manoeuvres, such as swallowing or yawning, can facilitate the process.

An obstruction in the Eustachian tube can lead to an inability to achieve equalisation particularly during a descent when the pressure changes fast. If the pressure in the tympanic cavity is lower than the pressure of the surrounding tissue, this imbalance results in a relative vacuum in the middle ear space. It causes tissue to swell, the eardrum to bulge inward, leakage of fluid and bleeding of ruptured vessels. At a certain point an active attempt to equalise will be futile, and a forceful Valsalva manoeuvre may actually injure the inner ear. Eventually, the eardrum may rupture; this is likely to bring relief from the pain associated with MEBT, but it is an outcome to be avoided if possible.

Factors that can contribute to the development of MEBT include the common cold, allergies or inflammation — conditions that can cause swelling and may block the Eustachian tubes. Poor equalisation techniques or a too rapid descent may also contribute to development of MEBT.


Divers who cannot equalise middle-ear pressure during descent will first feel discomfort in their ears (clogged ears, stuffed ears) that may progress to severe pain. Further descent only intensifies the ear pain, which is soon followed by serous fluid build-up and bleeding in the middle ear. With further descent, the eardrum may rupture, providing pain relief; this rupture may cause vertigo, hearing loss and exposure to infection.


While diving: When feeling ear discomfort during descent, you should stop descending and attempt equalisation. If needed, ascend a few feet to enable equalisation. If equalisation cannot be achieved, you should safely end the dive.

First aid: When feeling fullness in one’s ears after diving, abstain from further diving. Use a nasal decongestant spray or drops. This will reduce the swelling of nasal mucosa and Eustachian tube mucosa, which may help to open the Eustachian tube and drain the fluid from the middle ear. Do not put any drops in your ear.

Treatment: Seek a physician evaluation if fluid or blood discharge from the ear canal is present or if ear pain and fullness lasts more than a few hours. If vertigo and dizziness are present, which may be a symptom of inner-ear barotrauma, you should seek an urgent evaluation. Severe vertigo and nausea after diving require emergency medical care.

Fitness to Dive

Return to diving may be considered if a physician determines that the injury is healed and the Eustachian tube is functional.


– Do not dive with congestion or cold.
– Descend slowly. If unable to equalise after a few attempts, safely end the dive to avoid significant injury that may prevent you from diving the rest of the week.

Join PADI at MIDE, 4 – 6 May 2018

MIDE ScreengrabCome visit the PADI Booth at the Malaysia International Dive Expo (MIDE) from Friday 4th until Sunday 6th May 2018 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.

Now in its 13th year, MIDE is a must-visit exhibition with a purpose to expand the dive market inside and outside Malaysia. It is an important meeting place and networking hub for dive businesses, consumers and industry players.

MIDE 2018 is set to showcase more than 2000 exhibitors over a space of 12,000sqm, with an average minimum of 10,000 visitors.

Together with the Asia Dive Conference (ADCON), MIDE is a one stop shop for those interested and involved in the dive industry to come together for business opportunities, dive education, diving technology innovation and to broaden the scope and popularity of recreational scuba diving.

Many PADI Dive Centres & Resorts will be exhibiting alongside PADI at MIDE with promotions and exciting competitions on offer. PADI will also have a fantastic virtual reality dive experience you must come and try! For more information, contact your PADI Regional Manager.

You can view the full list of Dive Shows & Events PADI is exhibiting at in 2018 here.