PADI Specialty of the Quarter – Quarter 4 (October- December 2018)

Would you like to increase specialty certs this quarter?

The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!

Quarter 4, 2018 will be focusing on:

With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

3 easy steps to get you started:

  1. Download marketing toolkit
  2. Print speciality posters and flyers
  3. Bundle with core courses

Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Start your campaign today!

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Divers Already Make A Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?


Photo by I Love the Sea

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods

to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutionsTeach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

Dr. Drew Richardson
PADI President & CEO

PADI Freediver to Sponsor 2018 AAS Depth Championships

Following the growth of freediving around the world, The Apnea Association of Singapore have announced the first AAS Depth Championships to be held at Apnea Bali next month.

PADI is proud to be a sponsor of this competition which will be open to a total of 20 athletes and will take place over four days from 20th – 24th September 2018.

The competition will run under AIDA rules and athletes can choose to do any depth discipline on any day. Awards will be given to both male and female for the following; Overall First, Second and Third Place, Top Singaporean Depth Champion and Top Newcomer.

PADI would like to wish all competitors the best of luck as they prepare for the Championships and looks forward to bringing you the latest news and coverage of the competition.

For more information, please visit the Apnea Association of Singapore website.

If you’re interested in learning more about the PADI Freediver program, please visit our website. 

Propeller Injuries and Boat Awareness: DAN Revitalises Safety Campaign

By Scott Jamieson, DAN Asia-Pacific

Sadly, within the first four months of 2018 there have been at least three fatalities of divers/snorkellers caused by collision injuries from boat propellers; one each in Thailand, the Philippines and Indonesia. It is likely there were additional incidents, as many injuries often go unreported.

These figures are of great concern to DAN and should be of concern to all divers. We felt it was timely to revitalise a safety campaign that focuses on creating awareness of propeller safety.

Propeller injuries are unfortunately far too common in diving accident reports despite often being preventable. Many propeller incidents occur in remote locations where the medical facilities available to treat injuries sustained may be insufficient, and the licencing and regulating of boat drivers may be poorly enforced or does not exist. This is not to say that countries like Australia and New Zealand are immune to such incidents, reporting simply highlights a greater occurrence in other countries of the Asia-Pacific.

What are the main causes of propeller incidents?

Having reviewed reported incidents from the past ten years there seems to be four main categories of causes:

  1. Boat operators unaware of divers in the area coupled with insufficient lookout for the conditions.
  2. Boat operators attempting to move the boat while divers were nearby in the water.
  3. Divers/snorkellers surfacing in the path of boat traffic, failing to use a flag or buoy, or undertaking diving activities in an area frequented by boats.
  4. Divers being pushed into boat propellers by waves or currents.

These indicate the need for a two-pronged approach to increase the safety of divers/snorkellers in relation to propellers:

1. Working with divers/snorkellers to increase their awareness of strategies to avoid propeller incidents, such as:

  • The use of clearly visible dive flags.
  • The use of diver’s floatlines and/or SMBs.
  • Being vigilant in avoiding areas with known boat traffic.
  • Avoiding surfacing or swimming at the stern of the boat without the crew’s knowledge.
  • Ensuring divers follow crew instructions when attempting to board the vessel.

2. Reinforcing to boat operators that they need to be diver aware, by:

  • Having an adequate lookout at a high point to be able to see divers who will be low in the water;
  • Recognising the different types of dive flags (and light signals at night), which indicate divers are in the vicinity.
  • Being aware of the laws and regulations regarding exclusion zones and speed limits that surround ‘Diver Below’ warnings, if any. In the absence of regulations, care and slow speeds are still required.
  • Ensuring they do not have the propellers engaged while performing pick-ups; and receiving confirmation that all divers are clear of the propellers prior to re-engaging.

If divers and boat operators work together, propeller injuries and deaths can be reduced, even eliminated.

DAN will be running a safety and campaign until the end of 2018, predominantly on our socials (Facebook: DAN Asia Pacific, Blog: daninsider.org) If you miss anything you can find out more at danap.org/DAN_diving_safety/campaigns.php.

We encourage you to support the campaign and share the information provided with your diving friends so that we are all working together to prevent unnecessary injury and loss of life.

www.danap.org / www.daninsider.org

Scott Jamieson | DAN Asia Pacific

Make the Most of the PADI Master Scuba Diver Challenge

The PADI Master Scuba Diver rating is often described as the ‘black belt of scuba,’ and this year, PADI are giving you the chance to win a yearly PADI Membership by inspiring your customers to join this elite group of divers.

The PADI Master Scuba Diver Challenge was created to help your business increase sales of specialty courses and grow interest in the prestigious PADI Mater Scuba Diver rating.

We spoke with one of the 2017 winners, Natalie Hunt from Assava Dive Resort to gain an insight into how they put the challenge to work at their store, and how you can achieve similar success at yours.

We offered specialties such as Wreck, Deep and Nitrox to our current Divemasters and we also promoted the ECO programs such as Dive Against Debris and Shark Conservation specialties. Divemasters received a discount on their specialties, especially when the took more than one specialty.

For other guests who wanted to become specialty divers but didn’t want to do their Divemaster course, we suggested the Master Scuba Diver program to them.

These easy-to-adopt initiatives are a great starting point to increase your specialty certifications. For a more personalised approach, Natalie explains how they recommended flexible programs based on guests’ diving experience.

“Leigh did her MSD program – she had already 200 dives so we suggested taking the specialty programs that would further develop her skills such as PPB, Deep, Nitrox, Wreck and Search & Recovery…We told her about the MSD application promo which was free of charge which also was an added selling point.”

Oftentimes, it’s simply a matter of starting the conversation – which we’ve made easy with this range of tools. Still need ideas? Check out this blog here.

Need more info? Get in touch with your Regional Manager or alternatively email marketing@padi.com.au.

 

Introducing Neil Davidson – Regional Manager, Malaysia, Singapore and Brunei

As the new PADI Regional Manager of Malaysia, Singapore and Brunei which is known as Region 12 I would like to give an introduction to myself for the members across Asia Pacific.

I recently took over from Johnny Chew who had been doing an excellent job over the past 15 years in the region and is now taking a well-earned rest before moving onto new things.

I have now been in the role since the beginning of March and have enjoyed a great start travelling to many areas and meeting many of the members around my region, I am excited to work alongside you and to help grow the market together.

I first learnt to dive on the West Coast of Australia whilst I was travelling around the country after having served six years in the British military. It was here that sparked my passion for scuba diving as I would regularly go for leisure dives at the weekends with a local dive club in Fremantle. After making friends with the PADI professionals at the dive centre I decided that I would look to become a PADI Divemaster myself. So I travelled to Koh Tao, Thailand with the plan to stay a year to complete my PADI Divemaster course and hopefully pick up some work before eventually returning to England. Seven years later I was still there at the same dive centre after being fortunate to join their team and then completing my IDC with them. After three years I decided to look for a change of scene to gather some more experience so moved to work in Semporna and Mabul for a while. Once I completed my time I returned to Koh Tao to manage the dive centre I had taken most of my PADI courses with, where I stayed for the last 4 years before accepting the role at PADI.

I have been very lucky to work alongside some brilliant PADI Professionals and have appreciated the help I have received from them and PADI. I am now looking forward to providing the support our members deserve and also hope to continue to learn from the PADI Members and dive centre managers as I travel around the region.

Please feel free to get in touch with me if you need any help or assistance from PADI via : neil.davidson@padi.com.au .

PADI Asia Pacific Regional Training Consultant (Chinese speaking)

PADI Asia Pacific has a new career opportunity available for a Regional Training Consultant to provide training and sales consultation for PADI Members predominantly in support of outbound Chinese tourists within the Asia Pacific region.

Key Responsibilities:

  • Serve as the direct contact for PADI Members for training and product support
  • Support the sales of PADI products and services by providing customer consultation, order processing and resolve order related customer issues
  • Educate PADI Members about the features and benefits of PADI products and services and assist Members in the interpretation of PADI standards and procedures
  • Work closely with Regional Managers in meeting or exceeding sales goals

Required Skills, Knowledge & Experience:

  • PADI IDC Staff Instructor with minimum 2 years’ experience as an active Instructor member
  • Current PADI Membership and insurance coverage
  • Business communication skills in English and Chinese (Mandarin essential, Cantonese desirable)
  • A thorough understanding of PADI products and services, including digital products, to be able to answer inquiries from PADI Members and students
  • Strong commitment to serve the goals and direction of PADI

To Apply:

Please send your CV to Alison Vasek, Manager, Human Resources at alison.vasek@padi.com.au

Applications Close:

Friday 31st August 2018.

Contact Details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place, Frenchs Forest, Australia