How to Access Your Store Report Card

At this time of year we often look back over the previous year and analyse both the wins and the losses.

In the dive business there are many areas we can look at within our businesses and many tools available for use.

Certification trends, including demographics like age, gender and home country/State or city of your students are just a few statistics which are available for you to use (you can obtain these from your PADI Regional Manager) which may assist in deciding where you are best to spend your precious marketing dollars.

There are also many reports available to you via your PADI Pro Account. Simply follow the link below to see these reports:

https://www2.padi.com/mypadi/pros/toolbox/irra/global/report-card/

Report Card

Under this area you can track how your store is performing against the Country and Region your operation is a part of. This provides a breakdown of your own certification growth and conversion rates as seen in the example below:

You can also see where you are spending your time:

And how you are tracking against the State/Province, Country, Region and PADI Office:

With all this data available at your fingertips it becomes easier for your business to dig deeper into your statistics. With this information you should be able to formulate a more targeted plan for 2018 for marketing and increase specific areas or grow a particular market.

For further information touch base with your Regional Manager and visit your store PADI Pro Account today.

PADI Advanced Open Water Diver Material Update

Following the recent revision to the PADI Advanced Open Water Diver Course and the article at the beginning of the year on implementing the Updated PADI Advanced Open Water Diver Course – we have started rolling out additional student and professional material in the following languages:

Chinese (both Traditional and Simplified* versions.*New*); French; German; Japanese; Korean and Spanish.

Below is a reminder of the product codes of the PADI Advanced Open Water course material:

  • Basic Advanced Open Water Diver Certification Pak & Online PIC (P70139L was P70014L). For Paper PIC use Code 70139L.
  • Advanced Open Water Diver DVD – English only (70832)
  • Advanced Open Water Diver DVD – English, French & Spanish Audio (70832E/F/S) *New*
  • Advanced Open Water Diver DVD – Dutch, German & Italian Audio (70832 DU/G/I) *New*
  • Advanced Open Water Diver Instructor Cue Cards (60296 was 60196)

The revised AOW answer keys are available & posted to the PADI Pros Site under Training Essentials/Curriculum/Revised AOW Course Information Page and under Training Essentials/Curriculum/Exams and Assessments/AID.

To order, contact your PADI Regional Training Consultant or training-sales@padi.com.au for information and pricing.

PADI Asia Pacific 2018 Price List Now Available

 

The 2018 PADI price list and order form is now available on the home page of the PADI Pros’ site.

PADI materials pricing and PADI Member application and renewal fees are all detailed on the 2018 price list and these will become effective on January 1st 2018. All product orders received and settled prior to 29th December 2017 will be invoiced at the 2017 pricing.

You will notice that the prices on the Online Shopping Cart will automatically change on 1st January 2018. Prior to this they will continue to hold the 2017 pricing.

Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.

Thank you for all your support in 2017. We look forward to a positive and productive finish to the year and working with you again in 2018.

Important: Error in Chinese Advanced Open Water Diver Course Manual

Please note that there is an error in both the Simplified and Traditional Chinese Versions of the Advanced Open Water Diver Course Student Manual, in the Deep Dive section on Page 77 – Version #70139SC and #70139C.

The translated, printed versions state incorrectly that if you have to ascend following a computer failure you should “make a three-minute (or longer) safety stop at 18 metres/60 feet”. The correct depth for this stop is 5 metres/15 feet.

Here is the correction for the printed student manual in Simplified Chinese:

在水深 5 米/15 英尺处(或电脑表说明书指示的深度)做 3 分钟(或更久)的安全停留。

Here is the correction for the printed student manual in Traditional Chinese:

在水深 5 公尺/15 英呎處(或電腦錶說明書指 示的深度)做 3 分鐘(或更久)的安全停留。

Please take note of this for your Chinese-speaking student divers. The manual will be corrected upon reprint.

Should you have any questions please contact padisales@padi.com.au.

New My PADI Club™ Offers More for PADI Members

My PADI Club is a brand-new portal to an underwater world of exploration and adventure! It delivers the information potential divers need to start their adventure and certified divers want to continue diving. My PADI Club offers tools and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels log unlimited dives and share their adventures. It helps divers connect, find new buddies, and become part of the largest dive community in the world. They can plan their next underwater exploration with ratings and reviews of dive sites and dive shops from experts and fellow divers.

A My PADI Club Premium Membership also offers savings on PADI eLearning® for divers working towards their next certification. If divers need a refresher, they can save on PADI ReActivate® to keep their skills up-to-date. Divers also get savings on the best diving brands.

For PADI® Members, My PADI Club attracts and retains more divers while increasing sales. It encourages people to go diving, continue their dive education and save on equipment purchases – with them. It offers a new revenue-generating stream to all PADI Dive Center, Resort and individual members:

Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

 Stronger Customer Relationships –  Leverage Club tools to search and connect with customers to notify them of events and promotions.

My PADI Club is a new way for divers to connect with dive centers, resorts, instructors and dive buddies. It is backed by research conducted by one of the world’s most respected independent research firms and specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. It’s shaped by the customer’s voice to deliver exactly what they are asking for.Padi_Logo_Color.png

PADI Master Scuba Diver Application Fee Waived in 2017

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Help your divers join the best of the best in recreational scuba diving and live the dive life as a PADI Master Scuba Diver in 2017. The PADI Master Scuba Diver rating places them in an elite group of respected divers who have both significant experience and extensive scuba training.

To earn this rating they must log 50 dives and have their PADI Open Water Diver, PADI Advanced Open Water Diver and PADI Rescue Diver certifications, as well as five PADI Specialty course certifications.

In 2017, when they complete their training at a PADI Dive Shop in the Asia Pacific region, the usual Master Scuba Diver application fees will be waived.

So encourage them to take the plunge in 2017, earn their PADI Master Scuba Diver rating and become part of an elite group of highly skilled and trained divers.

Download the 2017 PADI Master Scuba Diver Voucher (Asia Pacific).

Contact PADI Asia Pacific for more information.

* Offer only valid in the PADI Asia Pacific region.

New My PADI Club™ – Coming in 2017

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Coming in 2017, My PADI Club will be a brand-new online portal to a world of underwater exploration and discovery. With online tools and a community of divers, My PADI Club makes it easier to keep exploring and share the passion of diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels:

Personalized Logbook

  • Track your progress, certifications, and share photos and videos from your dives

Custom Dive Notifications

  • Create and receive real-time dive notifications to know when and where to go diving.

 Online Community Tools

  • Search dive sites and shops, track marine life you’ve encountered, and find buddies to dive with.

Trusted Ratings

  • View ratings for dive shops and dive sites to help plan your next adventure.

Savings

  • Save on equipment, gear, and continue your diving education with course credit.

 

To learn more, contact your PADI Regional Manager or Training Consultant.

For more information: padi.com/mypadiclub