At this time of year we often look back over the previous year and analyse both the wins and the losses.
In the dive business there are many areas we can look at within our businesses and many tools available for use.
Certification trends, including demographics like age, gender and home country/State or city of your students are just a few statistics which are available for you to use (you can obtain these from your PADI Regional Manager) which may assist in deciding where you are best to spend your precious marketing dollars.
There are also many reports available to you via your PADI Pro Account. Simply follow the link below to see these reports:
Under this area you can track how your store is performing against the Country and Region your operation is a part of. This provides a breakdown of your own certification growth and conversion rates as seen in the example below:
You can also see where you are spending your time:
And how you are tracking against the State/Province, Country, Region and PADI Office:
With all this data available at your fingertips it becomes easier for your business to dig deeper into your statistics. With this information you should be able to formulate a more targeted plan for 2018 for marketing and increase specific areas or grow a particular market.
For further information touch base with your Regional Manager and visit your store PADI Pro Account today.
Following the recent revision to the PADI Advanced Open Water Diver Course and the article at the beginning of the year on implementing the Updated PADI Advanced Open Water Diver Course – we have started rolling out additional student and professional material in the following languages:
Chinese (both Traditional and Simplified* versions.*New*); French; German; Japanese; Korean and Spanish.
Below is a reminder of the product codes of the PADI Advanced Open Water course material:
- Basic Advanced Open Water Diver Certification Pak & Online PIC (P70139L was P70014L). For Paper PIC use Code 70139L.
- Advanced Open Water Diver DVD – English only (70832)
- Advanced Open Water Diver DVD – English, French & Spanish Audio (70832E/F/S) *New*
- Advanced Open Water Diver DVD – Dutch, German & Italian Audio (70832 DU/G/I) *New*
- Advanced Open Water Diver Instructor Cue Cards (60296 was 60196)
The revised AOW answer keys are available & posted to the PADI Pros Site under Training Essentials/Curriculum/Revised AOW Course Information Page and under Training Essentials/Curriculum/Exams and Assessments/AID.
To order, contact your PADI Regional Training Consultant or firstname.lastname@example.org for information and pricing.
The 2018 PADI price list and order form is now available on the home page of the PADI Pros’ site.
PADI materials pricing and PADI Member application and renewal fees are all detailed on the 2018 price list and these will become effective on January 1st 2018. All product orders received and settled prior to 29th December 2017 will be invoiced at the 2017 pricing.
You will notice that the prices on the Online Shopping Cart will automatically change on 1st January 2018. Prior to this they will continue to hold the 2017 pricing.
Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.
Thank you for all your support in 2017. We look forward to a positive and productive finish to the year and working with you again in 2018.
Please note that there is an error in both the Simplified and Traditional Chinese Versions of the Advanced Open Water Diver Course Student Manual, in the Deep Dive section on Page 77 – Version #70139SC and #70139C.
The translated, printed versions state incorrectly that if you have to ascend following a computer failure you should “make a three-minute (or longer) safety stop at 18 metres/60 feet”. The correct depth for this stop is 5 metres/15 feet.
Here is the correction for the printed student manual in Simplified Chinese:
在水深 5 米／15 英尺处（或电脑表说明书指示的深度）做 3 分钟（或更久）的安全停留。
Here is the correction for the printed student manual in Traditional Chinese:
在水深 5 公尺／15 英呎處（或電腦錶說明書指 示的深度）做 3 分鐘（或更久）的安全停留。
Please take note of this for your Chinese-speaking student divers. The manual will be corrected upon reprint.
Should you have any questions please contact email@example.com.