In case you haven’t surfaced in a while, here’s a quick overview of the all-new My PADI Club.
- Accessible from any device, My PADI Club is a digital platform that makes it easier for consumers to start diving and for divers to keep exploring.
- It gives divers the online tools, community support, information and savings they need to become lifelong divers and dive ambassadors.
My PADI Club is an opportunity for the dive industry to work together to attract more people to the sport and turn them into lifelong diving ambassadors. It specifically addresses barriers to new diver enrollment and key reasons why divers become inactive.
Here are five major benefits for dive pros of all stripes:
Grow Your Business – Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.
Advertising for Your Business – Promote your business directly to potential customers by updating your profile with info and services.
Earn with Every Diver You Enroll – PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.
Stronger Customer Relationships – Leverage Club tools to search and connect with customers to notify them of events and promotions.
My PADI Club is designed by divers, for divers. It’s backed by research from one of the world’s leading research and business consulting firms, and shaped by the voices of the customers to deliver exactly what divers are asking for. My PADI Club is a unique, best-in-class opportunity offering all PADI Members the essential tools every diving authority needs. It simply helps PADI Dive Centres, Resorts and Pros continually grow their business, earn more money and build stronger relationships with customers.
As ScubaEarth hits another milestone, reaching over 150,000+ users, now is a great time to ensure that your Dive Shop and Instructors have a presence on this premier dive platform.
Since the launch of PADI’s range of Open Water Digital Certification Pak’s, Open Water Students now have the opportunity to log their training dives online, via ScubaEarth. No more signing wet logbooks, use your digital signature to approve all the required dives to certify your students!
How to Approve your students eTraining Dives?
Once a student has logged their training dive via ScubaEarth they will see the following ‘Pending Approval’ next to their dive.
As the Instructor, you will now receive an email asking you to approve the dive.
Click through to the PADI Pros Site and enter your Single Sign On. Follow the instructions through to the Online Processing Centre, where you will be able to select the eTraining Dive Log.
From here you can view the list of students and their dives that are pending approval.
Once you select and approve the appropriate dives these will process and become available in ScubaEarth for the student to view. The Student will receive an email to notify them of the approval.
The status in ScubaEarth for the student will then change from ‘Pending Approval’ to ‘Approved’.
Use the ScubaEarth GoPro Video Contest to increase your PADI Digital Underwater Photographer course enrolment.
The ScubaEarth GoPro Video Contest entrants have the chance to win a new GoPro Hero3+ camera with underwater housing and filters by submitting a video (five minutes maximum) promoting the scuba diver lifestyle.
The contest ends 31 July, so don’t miss this chance to use the contest to boost upcoming digital underwater photography or videography courses. Here’s how:
- Post announcements on your ScubaEarth and Facebook pages.
- Send customers an email encouraging them to join your upcoming PADI Digital Underwater Photographer and Videographer courses to increase their chances of winning.
- Add a banner or link to your website.
- Add an article or banner to your newsletter or blog.
Check out some of the previous winning videos:
For details, including the official rules, visit the GoPro Video Contest details page.
The ScubaEarth App has launched on iOS and Android platforms. All ScubaEarth users (including PADI Members like you), now have the flexibility of accessing specific ScubaEarth features in the palm of your hands and while on the go. Here are some ways you and your divers can use the mobile app:
- Locate PADI Dive Shops and dive sites.
- Log new dives at over 8,000 dive sites and share on other social media sites.
- Connect with divers, dive shops and potential new divers by immediately sending and receiving buddy requests.
- Access your ScubaEarth logbook and reference all past logged dives.
If you’re an instructor, this is a great way to spend your surface intervals – researching, planning and sharing your dive experiences.
Many new features – including photo and video upload capabilities, enhanced profiles and greater communication avenues between divers and dive shops – will be added over the coming months.
Don’t miss this great opportunity to connect with your divers, potential new divers and be a part of the growing ScubaEarth community.
Download the ScubaEarth Mobile App today.
Great news for divers, it’s easier than ever to sign up for ScubaEarth, the one-stop shop for everything scuba related. The sign-up process is now not only more streamlined, but also compatible on your mobile phones and tablets.
The quick three step process is faster, allowing you to get onto the more important things like logging your dives, connecting with your dive buddies and finding your nearest or favorite dive shop to go diving with.
With over 75,000 divers already on ScubaEarth, you can connect with divers from all over the world, share your love of diving and all that you have seen or want to see.
As a PADI Professional on ScubaEarth, you can be closer than ever with divers in your area allowing them to ask questions about your diving experiences, local diving hot spots or information on continuing their diving education.
So head to www.scuabearth.com to sign-up on your mobile phone, your desktop computer or your tablet to view the changes for yourself!
With over 70,000 active users on ScubaEarth, this online community is only growing.
So how can you make the most of your ScubaEarth profile and attract additional customers looking to take their first breaths underwater?
Like other social media platforms, word of mouth is a strong way to accrue new customers and ScubaEarth provides a tailored marketing platform for this to occur.
Here are a couple of simple and easy options to start promoting your presence on ScubaEarth:
1. Add a ScubaEarth message to your emails
- Consider adding an email banner to your messages asking customers to join your ScubEarth Dive crew.
- Want to step it up a notch? Why not send out a targeted email to your database asking all of your previous and existing customers to join your dive crew? Did you know that we have a ScubaEarth email template available for your use? Download it from the PADI Pros Site, under the Toolbox > Marketing > Web & Email Marketing
2. Add a ‘Join our Dive Crew’ Web Banner to your website
You wouldn’t leave your social media links off your website, so don’t forget about ScubaEarth! It is another way for your customers to actively connect with you. Diver’s are looking for information on where you dive, how often and who with, and ScubaEarth is the perfect place for them to find all of this information.
3. Share your logged dives on your other social media platforms
Don’t forget to cross promote! Make sure you are capturing all of your potential customers by linking your ScubaEarth activity to your other social media platforms. Your Facebook followers also want to know about the dives you are logging, where they are and what you saw!
4. Sign up all your divers after they complete a course with you & have them affiliate with your store
What better opportunity to connect with your customers, than right after they complete a course with you? Have them sign-up for ScubaEarth on the spot and log their training dives, making sure to tag your Dive Shop in each new dive!
Log in to ScubaEarth today to start promoting your Dive Shop!
PADI Asia Pacific is delighted to advise that the weekly diving destination featured on ScubaEarth™ is currently showcasing Cambodia.
ScubaEarth™ is an online scuba resource and social community for divers and other water lovers. It’s a robust, one-stop site to research, plan and share dive experiences providing a host of information.
ScubaEarth is already a high traffic website for the scuba diving industry as it’s powered by PADI and PADI Members and with an average of 50,000+ unique visitors each month – it presents 70,000+ consumers (divers or potential divers) to reach, engage and convert.
ScubaEarth has recently launched a new feature, the Critter Finder, allowing users to explore by clicking on the Critter tab and typing favourite critters into the search box. The Critter Finder will display interesting facts such as ‘how Cuttlefish communicate’, or ‘what on earth is a false killer whale?’, providing users with greater information about marine life in your area.