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PADI Pros Facebook Pages New Global Structure

9 Feb

The PADI Pros Facebook Pages are important platforms for PADI to communicate important news, updates and tips relating to PADI and the industry specific to your region.

These Facebook Pages will soon be merging into a new global page structure.

What does this mean for me?

You will most likely not notice any difference; however, you will be defaulted to the regional page based on the country where you live. You will have the option to switch regional pages by selecting a different country.

How do I switch regional pages?

  • Hover over ‘More’ below the Page’s cover photo.
  • Select Switch Region.
  • Select the country you want as your default for the Page.
  • Click Save Preference.

Example from facebook.com/PADIProsNorthAmericaCaribbean

padi-pros-global-screenshotpadi-pros-global-screenshot-2

What will the global page structure look like?

There will be a new global PADI Pros Facebook page and then the same regional pages that you have already been following.

padi-pros-global-screenshot-3-jpg

What PADI Pros Facebook pages are currently available?

PADI Pros
PADI Pros Africa
PADI Pros East Asia
PADI Pros Europe
PADI Pros Japan
PADI Pros Latin America
PADI Pros Middle East
PADI Pros North America & Caribbean
PADI Pros Oceania
PADI Pros South East Asia
PADI Pros South Korea

We strongly encourage you to visit and ‘Like’ the PADI Pros Facebook Page relative to your region.

If you have any questions about this transition, please contact PADI’s social media team at socialmedia@padi.com.

New My PADI Club™ Offers More for PADI Members

8 Feb

my-padi-club-passport

My PADI Club is a brand new portal to the underwater world and a vibrant home for the dive community. It delivers the information potential divers need to start their adventure and certified divers want to continue diving. My PADI Club offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels log unlimited dives and use eCards to verify certification. It offers dive advice with an Ask an Expert feature and personalized Go Dive®! Alerts let divers know when conditions at favorite dive sites are just right. It helps divers connect, find new buddies, and become part of the largest dive community in the world. They can plan their next underwater exploration with ratings and reviews of dive sites and dive shops from experts and fellow divers.

My PADI Club also offers discounts on PADI eLearning® for divers working towards their next certification. If divers need a refresher, they can save on PADI ReActivate® to keep their skills up-to-date. Divers also get exclusive discounts on the best diving brands.

For PADI® Members, My PADI Club attracts and retains more divers while increasing sales. It encourages people to go diving, continue their dive education and save on equipment purchases – with them. It offers a new revenue-generating stream to all PADI Dive Center, Resort and individual members:

Instructors and dive shops will earn a commission for every new diver they enroll. Connect with students and customers by encouraging them to use the Dive Logbook, Buddy Finder and Go Dive! Alerts. Never miss an opportunity to share a great dive with customers again by selecting favorite dive sites and preferred conditions for personalized Go Dive! Alerts. See their journey and stay connected to them along the way. The extensive discounts My PADI Club divers enjoy make it easier to sell more gear, book more repair and maintenance, and complete more certifications. Use the platform to promote events, find new customers and drive more business. PADI Members have total access and can use the My PADI tools and features for free. As a PADI Professional Member, you get all the benefits simply by registering.

My PADI Club is a new way for divers to connect with dive centers, resorts, instructors and dive buddies. It is backed by research conducted by one of the world’s most respected independent research firms and specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. It’s shaped by the customer’s voice to deliver exactly what they are asking for.

logo-my-padi-club-passport

Make My PADI Club yours. To learn more, contact your PADI Regional Manager or Regional Training Consultant for more information.

New PADI Divemaster Promotional Video Available

4 Sep

We are excited to announce a brand new video for the PADI Divemaster course on the PADI YouTube Channel. The video focuses on inspiring new and existing divers to take the next step and Go PRO.

Here are a few ideas on how you can use this great new video to help drive your business:

  • Share the video across your website and social media channels to inspire existing customers and even their non-diving friends to choose the PADI Professional lifestyle.
  • Play the video on-screen in your store to attract the attention of visitors to your shop who might be thinking of their next steps in diving.
  • Show the video as part of a final presentation at the end of the PADI Rescue Diver course to inspire your new Rescue Divers to  continue their adventures with you.
  • Include the video in an email newsletter targeted at your existing Rescue Divers along with a limited edition promotional offer to encourage course bookings.

Should you have any questions or need assistance on utilising this video, or other PADI marketing material, please contact your PADI Regional Manager.

PADI YouTube Videos Exceed 1 Million Views

27 Jul

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and utilise for your own content purposes via the below.

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.

ScubaEarth hits 150,000+ Users & the eTraining Logbook Released

4 Feb

As ScubaEarth hits another milestone, reaching over 150,000+ users, now is a great time to ensure that your Dive Shop and Instructors have a presence on this premier dive platform.

Since the launch of PADI’s range of Open Water Digital Certification Pak’s, Open Water Students now have the opportunity to log their training dives online, via ScubaEarth. No more signing wet logbooks, use your digital signature to approve all the required dives to certify your students!

How to Approve your students eTraining Dives?

Once a student has logged their training dive via ScubaEarth they will see the following ‘Pending Approval’ next to their dive.

etraining log

As the Instructor, you will now receive an email asking you to approve the dive.

etraining log

Click through to the PADI Pros Site and enter your Single Sign On.  Follow the instructions through to the Online Processing Centre, where you will be able to select the eTraining Dive Log.

etraining log

From here you can view the list of students and their dives that are pending approval.

etraining log

Once you select and approve the appropriate dives these will process and become available in ScubaEarth for the student to view. The Student will receive an email to notify them of the approval.

etraining log

The status in ScubaEarth for the student will then change from ‘Pending Approval’ to ‘Approved’.

etraining log

Revised PADI Open Water Diver Course Skills – Member Videos

9 Jan

A range of PADI Members were BETA testers in 2014 for the revised PADI Open Water Diver program. Below are some of their suggestions on a range of different skills.

The hints and tips presented in the video are not the only acceptable techniques to meet the performance requirements – they are merely suggestions. Please reference your PADI Instructor Manual for the specific skill standards and the PADI’s Guide to Teaching for additional suggestions and techniques. You can also contact your PADI Regional Headquarters’ Training Department if you have questions.

How to get new customers into the business – Facebook Tagging

15 Oct

The high season is approaching very fast and howFacebook photo tagging do we get new customers into the business without spending too much money on advertising. This article is giving you hints and tips on how you can advertise effectively without spending any money at all. It will take a bit of your time and energy – but no more than that.

 

Unwritten Facebook Rules

Post every day. That may seem excessive to you but as people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then it could be a long time between posts if your community misses one or two of them. There are studies that show posting between 3-5 times a day can be a good amount for Pages (make sure you are varying your posts and also watch your statistics to see what works best for your community). You can decide that you might take the weekend off but also realize that the weekend is when many people are on Facebook.

Focus on engagement. You are trying to connect and get response from your community. Ask questions, post helpful tips, links to articles that your audience will Like and Share. When you make the posts about your audience and what they need rather than selling, you will develop a richer and deeper relationship with your community. You will sell more as a by-product of that deeper relationship. Set aside time to follow-up on posts and respond to questions on your Wall.

Have a call to action. Tell people to click the Like or comment on the post. Or have them watch your video or go to your website.

Don’t oversell or undersell. No one likes a never-ending sales pitch. By the same token, make sure you do highlight your wares from time-to-time! Use the 80-20 rule for content/connection posts vs. sales messages. So if you decide to post five times a week, four posts will be other helpful or fun content for your community and one of the posts should be a sales message.

Make it fun. Facebook is a social community. People are there to have fun. This is a place where you can let your corporate hair down a little. Stay true to your brand but think of ways to entertain your audience.

What is Tagging?

Friends can tag their Friends in Posts, Pictures, Notes, and Videos by typing the @ symbol and then the person’s name. They select the name from a drop-down list to hyperlink it to the other person’s profile. The person will also get a notification that they have been tagged. People and other Pages can tag your Facebook Page as well by using the same method. A Facebook Page cannot tag a person.

 Why Tag?

Tagging exposes your Dive Centre/Resort to potentially thousands of Facebook users and;

  • Users can tag images that make the brand and its products look enticing to other Facebook users.
  • Users can tag images of how they use the brand, taking a spin on traditional views of the brand.
  • Brand supporters and enthusiasts can tag and share images about how much they love the brand.
  • Asking the audience to tag their new and existing images gives the users a reason to engage with the brand.
  • More tagged images means more content the brand has access to share and promote.
  • It subtly solicits consumer feedback.

How do I enable the Tagging feature on my Facebook page?

The default setting for tagging on Facebook is ‘off’ so you will need to enable this function before using it. Follow these steps –

  1. Click ‘Edit Page’ in the upper-right corner of your Page, then choose ‘Edit Settings’ from the drop-down menu
  2. In the ‘Tagging Ability’ section, check the box labelled ‘Allow others to tag photos posted by [your Page name]’
  3. Click ‘Save’

Did you find the hints and tips useful?

If you want to learn more, PADI offers this topic and a whole range of other Social Media topics at the PADI Business Academy. PADI also offers in-store eMarketing support to PADI 5 star facilities. For more info on Facebook Tagging or eMarketing support, you can also contact your local PADI Regional Manager for advice..