The PADI Business Academy Program has well and truly kicked off for 2015, and is already proving to be a great success. With the conclusion of the PADI Business Academy held in Cebu, 23 PADI Retail and Resort Association Members have been equipped with the knowledge of the latest business techniques and the tools to implement these.
This two day program is tailored specifically to the attendees businesses and is designed to help with diver acquisition and retention. Covering topics such as Email and Database Marketing, Online Advertising, Facebook, Google+, YouTube, ScubaEarth, Managing Social Media Pages, The PADI Online Processing Centre, Pricing and Sales, Visual Merchandising, Website and Blogging, the PADI Business Academy ensures attendees receive the most useful information to help implement new marketing strategies and business plans. After the PADI Business Academy attendees receive a follow up marketing consultation to ensure all the knowledge learnt over these two days has been implemented in the most effective way.
The 2014 PADI Business Academy saw a 13.6% increase in the certifications of the PADI Retail and Resort Association Members who were in attendance. We are confident that the 2015 PADI Business Academy will produce these same positive results. The next PADI Business Academy will be held in Bali on the 2nd – 3rd of June at the Sanur Plaza and is fully booked! We look forward to seeing all those who will be attending!