Announcement: Johnny Chew, PADI Regional Manager

We regret to announce that after more than 15 years of service, Johnny Chew will step down from the position of Regional Manager for Region 12 (Malaysia, Singapore, Vietnam and Cambodia) effective from 23rd March 2018.

Johnny joined PADI in 2002 and since that time he has been providing personalised customer service and support to PADI Dive Centres, Resorts and Members within Region 12. Johnny’s contributions to PADI are greatly appreciated and he will be greatly missed by all his colleagues.

During the next 3 months, Johnny will continue to support PADI Members in Region 12 to ensure continuity of service levels and remains contactable at johnny.chew@padi.com.au.

Please join us in extending our best wishes to Johnny and wishing him the very best in the future.

PADI Reaches Over 1 Billion Consumers Throughout 2017

Each and every day, the PADI team works hard to spread the word of diving to encourage more people to discover and continue diving through PADI Members.

Dedicated marketing specialists in the Asia Pacific office, and other global headquarters, execute marketing strategies to promote the life-changing opportunities and adventure diving offers, as well as showcasing just how easy it is to get started.

The result? PADI reached over one billion consumers globally through advertising and media during 2017.

In addition to the above advertising and media, the PADI team executes a range of other marketing strategies involving email marketing, social media, events, print and public relations channels just to name a few examples. PADI Facebook alone has nearly 1.8 million fans!

Watch the quick video below for a one minute overview.

For more information on the marketing undertaken by PADI contact marketing@padi.com.au or your PADI Regional Manager.

2018 PADI Business Academy Schedule

PADI_Business_Academy_2Educate the whole team in cutting edge strategies to increase customer acquisition and improve profitability in 2018. PADI Business Academies have proven to be a success over the years, with hundreds of successful attendees.

At the PADI Business Academy (PBA) you will explore a range of digital marketing strategies for your website, email marketing and social media channels as well as sales and customer service strategies for your business. Throughout some presentations you will participate in workshops to help put into practice the knowledge you have gained.

For more information on each PBA or to register visit; http://2018pba.eventbrite.com

2018 PADI Business Academy Lite (One Day) Schedule

Day Month Location Language
19 February Jeju, South Korea Korean
21 February Seoul, South Korea Korean
12 March Fiji English
31 May Chennai, India English
12 September Brisbane, Australia English

2018 PADI Business Academy (Two Day) Schedule

Day Month Location Language
5-6 February Kuala Lumpur, Malaysia English
15-16 May Bangkok, Thailand English
23-24 May Bali, Indonesia English
27-28 June Sydney, Australia English
16-17 October Cebu, Philippines English

 2018 PADI Business Academy – Outbound Korean Tourism (One Day) Schedule

Day Month Location                               Language
28 May Cebu, Philippines English

 2018 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location                               Language
25 April Bali, Indonesia English
8 December Koh Tao, Thailand English
12 December Tawau, Malaysia English

Bonus – Early Bird Offer & 4th Attendee Free

Register before the early bird cut of date for a discounted rate. Receive the 4th ticket free with 3 paying attendees.

 More Information & Registration: http://2018pba.eventbrite.com

If you have further questions please contact Lauren.odonnell@padi.com.au or your PADI Regional Manager.

Congratulations Paul ‘Tosh’ Tanner – PADI Asia Pacific Territory Director

We are very excited to announce that Paul “Tosh” Tanner has been promoted to Territory Director for PADI Asia Pacific effective from 1st January 2018.

Paul’s appointment will help ensure superior personal customer service to PADI Dive Centres, Resorts and Members within the Territory which will encompass Region 12 (Malaysia, Singapore & Brunei), 29 (Indonesia & East Timor) and 30 (India, Sri Lanka & Pakistan).

Paul is a PADI Course Director with over 15 years’ of experience as a PADI Instructor, he is a PADI Instructor Examiner and EFR Instructor Trainer and holds a Diploma in Business Communication and Diploma in Business Operation Management.

For the past four years he has served as Regional Manager for Region 29. During this time, he has developed a keen understanding of the Asia Territory market and has developed strong relationships with key stakeholders.

To ensure continuity of service levels Paul will continue to support PADI Members in Region 29 until a new Regional Manager is appointed and he remains contactable at paul.tanner@padi.com.au.

Please join us in congratulating Paul on his appointment and wishing him all the very best of success in his new role.

Last Chance Early Bird Offer, PADI Business Academy, Kuala Lumpur

PADI_Business_Academy_2

This is your last chance to take advantage of our early bird offer for the PADI Business Academy in Kuala Lumpur on the 5th & 6th of February 2018.

Register your place before Monday, 15th January 2018, to receive AUD$40 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today.

Register Now

This two day Business Academy will focus on topics such as: website, customer service, sales & pricing, email marketing, social media and a range of other topics. There will also be dedicated workshop time, where PADI staff will help you to work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

For more information, please contact your PADI Regional Manager, or email Lauren.odonnell@padi.com.au

You can also view the rest of upcoming Business Academies for 2018 here.

Promote your dive shop in 2018 at a PADI-attended Dive Expo

Group

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts and to promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2018.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2018:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 22 – 25 February 2018 Seoul, South Korea
Asia Dive Expo (ADEX) 6 – 8 April 2018 Singapore, Malaysia
Malaysia International Dive Expo (MIDE) 4 – 6 May 2018 Kuala Lumpur, Malaysia
Thailand Dive Expo (TDEX) 10 – 13 May 2018 Bangkok, Thailand

*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to inquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2018!

 

PADI Instructor Examinations for November, 2017

01 November | Gili Islands, Indonesia

01 November | Khao Lak, Thailand

04 November | Shenzhen, China

04 November | Bali, Indonesia

04 November | Auckland, New Zealand

06 November | Tauranga, New Zealand

07 November | Christchurch, New Zealand

08 November | Hikkaduwa, Sri Lanka

10 November | Dunedin, New Zealand

13 November | Northland, New Zealand

15 November | Pattaya, Thailand

17 November | Bohol, Philippines

18 November | Phuket, Thailand

20 November | Cebu, Philippines

21 November | Koh Tao, Thailand

23 November | Moalboal, Philippines

24 November | Koh Samui, Thailand

25 November | Adelaide, Australia

25 November | Sydney, Australia

26 November | Puerto Galera, Philippines

28 November | Bangkok, Thailand

30 November | Auckland, New Zealand