Join us on 28 May for our one day PADI Business Academy- Outbound Korean Tourism, in Cebu Philippines.
There are over 26 million outbound tourists each year from
South Korea. With the rapid growth of Koreans travelling into the Philippines
and Asia, this program is a fantastic opportunity for you to learn how to
engage with the Korean market and ignite growth.
Over the course of the day attendees can expect to gain
further knowledge on the following topics: topics:
Pricing & Sales
There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.
BONUS – EARLY BIRD
Register your place before 16 April, 2019 to receive AUD $20 off the cost of your registration.
Plus, with every third paid attendee, you will receive a fourth free. So
get in quick and register your spot today!
will be in Korean- some sections will be delivered in English however,
these will be translated in Korean. The number of attendees is limited to
ensure that the PADI Business Academy staff can really focus on you. Register
today to make sure you don’t miss out!
Written by Sheridan Hatcher, PADI Marketing Executive
Blogging is not a new concept – it’s been around for many
years. In fact, the first year that we introduced ‘Blogging’ as a presentation
topic at our PADI Business Academies in Asia Pacific was back in 2013. At the
time, I could comfortably say that next to no PADI Retail & Resort Members
were engaging in blogging and majority didn’t really understand what a blog was
and how it would help their business.
What is a Blog?
A blog is simply an online newsletter, sometimes traditionally
named ‘News’– when set up correctly, it is housed on your website domain or on
a sub-domain. It is the place where you can write relevant articles related to your
dive centre or resort to not only retain your current customers but also to
hopefully acquire new customers. Blogs are also considered the middle ground
between your website and your social media channels.
Why Write Blogs?
There are two main reasons to adopt blogging as part of your
digital marketing strategy.
increase your website presence – blog articles add to the size of your
website as they add additional pages that include important keywords in which
you hope to rank on within Google and the other search engines. Adding a blog
article to your website also aims to keep your website updated with fresh
content – something that Google favours within their algorithm.
acquisition and retention – by posting relevant content that suits your
target audience, the articles that you add to your blog can help to attract new
customers and also keep your current ones informed, therefore assisting you to
retain them with the aim to have them continue their PADI scuba diving
education with you.
How Often Would I
Need to Write a Blog Article?
When deciding whether you have the time to start a blog, you
need to consider that you need to have the resources and time to write a blog
article that is of a decent length (approx. 500-600 words) at least once a month,
continually throughout the year. Of course, the more articles that you post
each month the better however this of course depends on what your PADI Dive
Centre/Resort can handle.
But I Don’t Know What
to Write About!
Being in the scuba diving industry, we are extremely lucky
as we have so many topics that we can write about! Our industry is fun and
exciting and ever-changing so the list of topics that you could write about is
endless! Some examples include –
Hints/tips on becoming a better scuba diver
Fascinating facts about marine life
Promotion of PADI courses
Environment and marine conservation/Project
Local dive sites
Promotions/events happening at your PADI Dive
Instructor Development Courses/Go PRO nights
When deciding what topics to write about, always stick to
the 80/20 rule – 80% consumer focused and 20% brand focused.
Breakdown of a Blog
So you’re now interested in blogging and see the benefits
that it can provide your business however you just aren’t quite comfortable in
knowing how to write an article – no problem, below you will find the items
that make up a decent and attractive article for the reader –
Title – use keywords to explain what your article is about (approx. 65-70
characters including spaces). Make sure it explains clearly what the reader
will be informed of if they read the blog article.
– using headings is a great way to break up your content, making the article
look more attractive to the reader.
needs to be informative and include keywords and keyword phrases however ensure
it’s written in natural language for the reader, not for the search engines.
& Videos – add attractive images/short video clips to attract the
reader and also use them to break up the text within your article, so it looks
more pleasing on the reader’s eye.
if you can, add some humour into your writing. This can also help to build/add
personality to your brand/content.
& external) – hyperlink any keywords within your articles back to relevant
pages on your website to help flow traffic back/through your website or
alternatively link out to external websites to provide the reader additional
Action – add one to the end of your article to provoke an ‘immediate action’
– this can assist to encourage the reader to seek more information, contact
you, make a booking etc.
As you can see from explanation the above, blogging is a
valuable tool that can assist your dive business in order to improve your
search engine ranking, acquire new customers or retain your current ones –
plus, it’s not that hard! Enlist the help of your dive staff to help lighten
the load – have brainstorming sessions to come up with topics/keywords that can
be blogged about and use a social media editorial calendar so that your staff
are clear on when their article is due to be posted online. Plus, before hiring
new staff, make sure you add blogging as part of their role – in the end it’s
only going to help your business and save you time!
For additional information or assistance in setting up a
blog, please contact your PADI Regional Manager today.