Share Your Vision

Scuba Diver - Underwater - School of Fish

It’s estimated that every two minutes, humanity takes more pictures than were taken in all of the 1800s. As of 2018, they say we shoot at least 1 trillion images annually – 2.7 billion daily or 1.9 million every minute, posting about 300 million daily.

As amazing as these numbers are, what I find more amazing is that just as these words found you amid the approximately 9-quadrillion-plus words humanity uses daily, the images you and I take as divers do not get lost amid the trillions of others taken. In fact, they are more visible than in the past.

This is because while image volume is skyrocketing, how we use imagery is expanding. Not that long ago, the average person shared crude (by modern standards) snaps as prints or a slideshow with a few friends, and relived memories now and again by flipping through them. Reaching more than a handful of people with stills or video was almost exclusively the domain of serious enthusiasts and professionals.

Scuba Diver Selfie - Women in Diving - Underwater Selfie

But not anymore. Today we use mobile devices to capture about 90% of images, and imaging has grown into part of everyone’s communication. We all reach thousands-plus on social media. We can post in (or almost in) real time whenever we want, and our images transcend “pictures” because they’re messages sent to people with whom we have personal ties – that’s what gets your images (and words) through the staggering numbers to get seen, and it doesn’t end there. On the receiving end, your friends see them almost immediately and when they’re interesting and/or compelling, they broaden who you reach by reposting to others with whom they have personal ties. So, our imagery reaches more people, and it is more powerful because it is a universal communication that conveys our experiences, visions and perspectives across national borders and language barriers.

This is especially true for us divers. Thanks to its extraordinary ability to emotionally connect with the human experience of going into inner space, photography has always been close to the heart and soul of diving (the first underwater photos actually predate scuba). Today, divers easily snap images with color, sharpness and quality that the pros agonized to get in the 1960s and 70s. Applying these modern technologies to high end cameras and computer post-processing, today’s serious underwater shooters produce stills and video that were unimaginable, unimaginably difficult or even impossible two decades ago.

Crab - Underwater - Coral

All this means that whether you’re passionate about serious imagery, or just snapping casual shots (and we need both), your images have power. They can influence. You can use them to communicate with others about the oceans and underwater world at a time in history when it matters most.

Stills and video of coral, kelp forests and reef-wrecks show that the underwater world is beautiful, worth experiencing and worth saving – we need these, but our messages must be wider. Ugly, but important, shots of dead/broken coral, adrift plastic, a litter-strewn beach or a sea lion drowned in a ghost net remind people that we have some urgent, serious problems that threaten life on Earth. Divers in an AWARE underwater clean up, restoring coral and staging a save-the-sharks outreach show that divers care and are doing something about these problems. Before-during-after dive moments with buddies, video of an Advanced Open Water Diver student triumphantly mastering navigation, and shots of a physically challenged person, an elderly person and a youngster diving together show that diving forges friendships, teaches us about ourselves, and embraces everyone.

PADI Go Pro Evolution Contest - Underwater Contest - Underwater Photography - Shark Diving

It’s often said that “a picture is worth a thousand words.” Whether it’s your mobile device, a mask-mounted GoPro or a pro-quality camera, as a diver your posted images can be worth more than that. The right image may be worth a thousand fewer kilos of plastic contaminating the seas. A thousand more sharks still alive. A thousand more divers shoulder-to-shoulder with us as the seas’ ambassadors and a force for good.

So please, shoot, post and share. The world needs to see what you and I see.

Dr. Drew Richardson
PADI President & CEO

PADI/GoPro Evolution Video Contest Kicks Off

Go Pro Contest - Go Pro - Evolution Contest

PADI® is partnering with GoPro to present the three-part Evolution video contest series, which will run through October 2019. Whether it’s a sunken ship in your favorite quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have a shot at winning valuable prizes as you show off your video and editing skills. Best of all, the contests are a chance to increase your business by offering specialty courses and camera sales.

The CAPTURE contest, which is open for entries from 15April – 30May, asks divers, who are at least 18 years old, to simply capture an amazing underwater experience; the second contest, EDIT, is open 1 July – 15 August and tests your editing skills with a series of clips provided by GoPro; the final contest, CAPTURE/EDIT, opens 16 September – 31 October and requires you put everything together – capturing and editing – into one awesome story.

The three contests are open to everyone – amateurs and pros alike – and, beyond just being fun, offer incredible opportunities to boost your business:

  • Teach underwater photography. While divers can get tips on how to capture and edit amazing underwater footage from GoPro professionals, consider cross promoting the contest with a PADI Digital Underwater Photographer specialty course. Either offer the specialty on request, or schedule a handful of courses throughout the duration of the contest period (essentially, all of 2019). When selling the Digital Underwater Photographer specialty, point out to your divers that they’ll likely be able to shoot footage during the course that they can then enter in the contest!
  • Consider other specialties. Digital Underwater Photographer isn’t the only specialty you can promote – there are a number of great courses that tie in nicely not just with the contest, but with digital underwater photography as well. Peak Performance Buoyancy is an obvious tie-in because peak buoyancy makes underwater photography more rewarding; Fish Identification teaches divers to identify fish and understand fish behavior better; and, the Boat Diver and Wreck Diver specialties can get divers to environments they may not have dived before, for exciting new encounters. What’s more, if your divers take enough of these specialties, they’re on their way to PADI Master Scuba DiverTM.
  • Sell the hardware. Finally, take this opportunity to sell more GoPro cameras and accessories, or if you don’t currently sell GoPro, consider adding them to you inventory. Only videos shot on a GoPro can be entered into the Evolution contest, so what better way of promoting the sale of GoPro cameras and accessories than by featuring them right next to information about the contests!

Registrations are now open for the CAPTURE contest – Enter Here

To help you promote the PADI/GoPro Evolution contest to your divers, there is a full range of marketing collateral and resources on the PADI Pros’ Site. Happy shooting!

New PADI Divemaster Promotional Video Available

We are excited to announce a brand new video for the PADI Divemaster course on the PADI YouTube Channel. The video focuses on inspiring new and existing divers to take the next step and Go PRO.

Here are a few ideas on how you can use this great new video to help drive your business:

  • Share the video across your website and social media channels to inspire existing customers and even their non-diving friends to choose the PADI Professional lifestyle.
  • Play the video on-screen in your store to attract the attention of visitors to your shop who might be thinking of their next steps in diving.
  • Show the video as part of a final presentation at the end of the PADI Rescue Diver course to inspire your new Rescue Divers to  continue their adventures with you.
  • Include the video in an email newsletter targeted at your existing Rescue Divers along with a limited edition promotional offer to encourage course bookings.

Should you have any questions or need assistance on utilising this video, or other PADI marketing material, please contact your PADI Regional Manager.

PADI YouTube Videos Exceed 1 Million Views

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and utilise for your own content purposes via the below.

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.