Interview with Two PADI IDC Resorts Working With, Not Against Each Other

Sometimes working together instead of against each other yields huge benefits. A great example of this is Atmosphere Resort and Liquid Dive Dumaguete in the Philippines who are two very similar, but still very different dive resorts working constructively together.

Atmosphere, winner of the “Luxury Resort Award” in 2017, is a PADI 5 Star IDC Resort with numerous, similar accomplishments. Liquid Dive Dumaguete, also a PADI 5 Star IDC Resort, focuses on a different clientele and during the last couple of years have managed to build a big name within the dive industry.

What these two business have done is combine forces when it comes to their PADI Instructor Development Courses by creating ‘Instructor Development Philippines’ (IDP). Together they currently have 4 PADI Course Directors on staff as well as multiple PADI Master Instructors working in both resorts making sure that each and every one of their students gets the attention they need and require.

PADI Regional Manager Conny Jeppson contacted Gabrielle Holder (Owner/Course Director at Atmosphere Resort) and Tim Latimer (Owner/Course Director at Liquid Dive Dumaguete) to ask them a few question about how and why they decided to join forces.

   

Why did you make the decision to work together when conducting IDC programs?

GH/TL: We felt that there was a hole in the IDC market in the Philippines and we believed that by working together we could have a bigger impact by bringing in the expertise and knowledge from our different backgrounds. This combined with our separate marketing efforts and students being taught in the different dive centres also increases the combined reach.

Your program includes a unique ‘Learn to Teach’ element. Can you tell us a bit about that?

GH/TL: Our candidates have the opportunity to teach in two separate dive resorts which focus on separate markets and clientele. Candidates often do not know where they are heading after becoming an instructor. We wanted to offer two different venues through which they could conduct their first courses. This teaches them how to apply varying teaching styles to suit the student, and candidates work closely with our instructor teams to gain experience and teach a variety of PADI courses.

What else is unique about the program you offer?

GH/TL: We have four Course Directors in house at all times, with two being the owners of the resorts and Instructor Development Philippines. This means at any time we have the staff to give candidates individual attention whenever necessary. All candidates are signed up for IDC Online Study and they have individual tablets fully loaded with PADI materials during their IDC, ensuring they are well aware of how to function as a PADI Instructor in today’s digitalized world. We are also keen advocates of the environment, operating Project AWARE monthly clean-ups (Dive Against Debris) and a general environmental thinking throughout both resorts.

Do you have any memorable moments from the program thus far?

GH/TL: Every IDC is unique in its own way, but the main highlights are seeing candidates succeed in the future. We stay in touch with our candidate and we have seen them find their dream jobs and open their own dive centres, which is just fantastic.

How has coming together to run a joint IDC benefited your dive shop?

GH/TL: Working together has lead to benefits for both dive shops by growing our IDC reputation, including our ‘learn to teach programme’, as well as the reputation and brand awareness of both dive centres in general within the area.

What’s in store for the program going forward (e.g. growing, continuing to run etc.)

GH/TL: A venue purely for DM to IDC training to make us the ultimate experience in professional training; not just in the Philippines but also globally.

What advice do you have for any dive shop owner thinking about joining together for an IDC program?

GH/TL: It is very simple really. You need to offer something unique and find someone you are willing to work together with who has the same goals as you.

Thank you to both Tim and Gabrielle for taking the time to answer these questions and I hope that you, the reader, have some good ideas of how you and your neighbouring dive centers can start a similar cooperation be it in IDC’s, Freediving, TecRec or even normal courses working with different referral systems.

Conny Jeppson
PADI Regional Manager for the Philippines

PADI Business Academy Manila 2017

Join us on the 11th and 12th of October 2017 in Manila for the PADI Business Academy.

PADI’s Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

2017 Presentation Topics

Over the 2 days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales and Customer Service
  • Database Mining
  • Integrating Digital Products and OLPC 2.0
  • Social Media
  • Business Management
  • Online Advertising
  • Upcoming Training Opportunities

Sheridan Hatcher, PADI Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees, not only during the Academy but also beyond.

“We will aim to help attendees achieve their business goals that they set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” she says.

BONUS – Early Bird Offer

Register before Wednesday 30 August and receive AUD$30 off the cost of your registration. Plus, if you register and pay for three people, you will receive the fourth registration free!

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

Register Now!

 

PADI Business Academy Outbound Chinese Tourism – Cebu

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This year we are kicking off our first PADI Business Academy Outbound Chinese Tourism in Cebu, Philippines on Monday, 19 June 2017.

With more than one in ten international tourists worldwide from China, it’s no wonder people want to know more about how to engage with this emerging market. Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Register Now

BONUS – Early Bird Offer

Register your place before Monday, 8 May to receive AUD$20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.
The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out.

 

That’s a Wrap; PADI Business Academy – Outbound Chinese Tourism 2016

PBA Lite 2016 - Goa & Chennai, India

During November and December, PADI Asia Pacific hosted a number of PADI Business Academy – Outbound Chinese Tourism seminars across Southeast Asia.

Each event was at capacity and for good reason. With the rapid growth of Chinese travelling overseas, it was a fantastic opportunity to learn how to engage with the Chinese market and ignite growth in all operational aspects.

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bali

Each PADI Business Academy covered the following –

  • The Chinese Market
  • Successful Chinese Website
  • Chinese Social Media
  • Weibo Platform
  • WeChat Platform
  • Chinese Video Platforms
  • Signage and Merchandising
  • Upcoming Opportunities

Before each academy, PADI Dive Shops were assisted with setting up their Chinese social media platforms with tailored meetings. After the academy, attendees also had the chance to network with industry colleagues.

koh-tao

manilla

Missed out on a PADI Business Academy – Outbound Chinese Tourism in 2016? Never fear, it shall return in 2017!

Contact your PADI Regional Manager or stay tuned to PADI Member emails and social media for more information.

 

Dive into an emerging market with PADI Business Academy – Outbound Chinese Tourism

PBA Lite 2016 - Goa & Chennai, India

Did you know that more than one in ten international tourists worldwide are from China? Last year alone there were over 120 million outward-bound journeys from China, of which around half were for leisure.

With the rapid growth of Chinese travelling overseas, ‘PADI Business Academy – Outbound Chinese Tourism’ is a fantastic opportunity for you to learn how to engage with the Chinese market and ignite growth in all operational aspects of your business.

What will be covered?

  • What the Chinese consumer is worth to your business
  • Elements of a successful website
  • Social media – Weibo, WeChat and video platforms such as Youku and Tencent Video
  • Managing your Social Media accounts
  • Referral programs and implementation
  • Chinese Instructor development opportunities
  • Marketing tools and Chinese services available to PADI Members

Bonus Offer: With every four paid attendees from the same business, you’ll receive a free tuition credit for a fifth attendee.

There are four PADI Business Academy – Outbound Chinese Tourism left this year:

Koh Tao, Thailand

Date: Thursday, 24 November 2016

Tawau, Malaysia

Date: Monday, 28 November 2016

Bali Indonesia

Date: Friday, 2 December 2016

Manila, Philippines

Date: Tuesday, 6 December 2016

Register Now

Hurry, the number of attendees are limited. Contact your Regional Manager, or complete the registration form and send to  Alison.hush@padi.com.au to book your spot today.

 

PADI Business Academy – Outbound Chinese Tourism

Business AcademyPADI Business Academy – Outbound Chinese Tourism is only one week away, book now and transform your business for 2016!

30th November; Bali, Indonesia
3rd December; Manila, Philippines
7th December; Phuket, Thailand

Topics over the course of the programme include:

  • What the Chinese consumer is worth to your business
  • Elements of a Successful Website
  • Relevance in Social Media – Weibo, WeChat and YouKu
  • Managing your Social Media Accounts
  • Chinese Instructor Development opportunities
  • Marketing tools and Chinese Services available to PADI Members

Please complete this form to register.

Congratulations to Padre Burgos Castle Resort

padre-burgos-castleCongratulations to Padre Burgos Castle Resort who became as PADI Dive Resort in September 2015.

As an accredited PADI Dive Resort with a fully equipped, in-house dive centre, highly experienced dive guides, a comfortable dive boat, and dive groups of a maximum of just 4 divers, Padre Burgos Castle Resort promises the ultimate diving holiday in Southern Leyte.

PADI Dive Centers are professional businesses that engage in the retail sale of recreational scuba diving equipment and instruction. PADI Dive Centers demonstrate a commitment to the PADI system of diver education by offering PADI certification courses and experience programs. Other services they provide include recreational scuba equipment rental and repair, compressed air sales, recreational scuba diving and snorkeling activities, and travel opportunities

Find out more about Padre Burgos Castle Resort; www.padreburgoscastle.com/about-us.htm

For information about becoming a PADI Dive Resort, contact PADI Retail and Resort Association Manager, Mark Cummins – mark.cummins@padi.com.au