Would you like to increase specialty certs this quarter?
The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!
Quarter 4, 2018 will be focusing on:
With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.
3 easy steps to get you started:
- Download marketing toolkit
- Print speciality posters and flyers
- Bundle with core courses
Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.
Start your campaign today!
To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.
DOWNLOAD MARKETING TOOLS
Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on email@example.com.
PADI Specialty Diver courses offer the perfect opportunity to expand the knowledge of your students, to better understand their interests as divers and to make sure they come back to complete more courses in the future!
The PADI Specialty of the Quarter campaign was launched in 2018, to focus on the promotion of various PADI Specialty Diver courses each quarter. Not only does this campaign help to grow the interest of continuing your students education, but it also aims to increase the sales of your PADI Specialty Diver courses and student materials. This quarter we are focusing on promoting the PADI Underwater Navigator and PADI Equipment Specialist specialty courses!
PADI Underwater Navigator Specialty Course
Many divers rely on more experienced divers to help them navigate under the water. However, what if these divers knew that they could complete the PADI Underwater Navigator specialty course and learn not only how to navigate underwater with a compass, but how to estimate distance underwater, how to mark or relocate a submerged object or position from the surface or how to create an underwater map? These divers would then not only feel more confident under the water, but they could also one day become the underwater guide that they used to rely on.
PADI Equipment Specialist Specialty Course
How many times have your students asked you about their missing o-ring or broken fin strap before getting in the water? Scuba Diving is an equipment intensive sport, so it is important that each diver understands not only how to use their equipment, but how it can also be repaired or adjusted. By completing the PADI Equipment Specialist specialty course, students will learn routine care, maintenance procedures, equipment storage recommendations, how to overcome equipment problems along with equipment configuration suggestions. Not only will this specialty better prepare divers to take care of their dive gear, but it will also improve their performance in the water as they become more comfortable with their own equipment.
Resources and Tools
To help you promote the PADI ‘Specialty of the Quarter campaign’ you can download our free digital marketing materials including web banners, headers, and more. Our marketing materials are available in English, Korean, Traditional and Simplified Chinese.
To download our free marketing materials Click Here.
For further information please contact your PADI Regional Manager or the PADI Asia Pacific marketing team on firstname.lastname@example.org.
To see the full PADI Specialty of the Quarter 2018 schedule please Click Here.
Coming soon to PADI Asia Pacific, the PADI Specialty of the Quarter campaign will focus on different PADI specialties each quarter.
While officially launching for 2018 we have made the Q4 2017 resources and tools available to gather feedback from PADI Members on the campaign.
This marketing initiative will help you grow interest in continuing education and increase sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.
Each quarter there will be two PADI Specialty courses promoted. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout Quarter 4.
Quarter 4 (Oct – Dec) 2017 Specialities:
- PADI Wreck Diver Specialty course
- PADI Digital Underwater Photographer Specialty course
2018 PADI Specialty of the Quarter: Q1 calendar will be released in early December 2017.
Resources and tools: To help you promote the PADI “Specialty of the Quarter” you can download free digital marketing materials including web banners, headers, and more and the PADI Pros Site (Toolbox > Marketing > More Campaigns).
Questions? Contact your PADI Regional Manager or the PADI Asia Pacific marketing team; email@example.com.